Tag: Sonic identity
Electrolux Group's premium brand AEG has unveiled a bold new visual identity along with its first-ever sonic branding, marking a modern evolution for the iconic 137-year-old German brand.
The musical arrangement is M1's commitment to creating a "Made-to-Measure" brand experience. It is offered in both conventional and cultural versions. It displays the brand's respect for the varied cultural mosaic that sets Singapore apart, in addition to reflecting its core principles of positivism,...
The new sonic identity, conceptualised alongside music composer AR Rahman, extends far beyond the brand anthem, encompassing over 75 unique sounds tailored for various aspects of Mahindra's forthcoming all-new portfolio of global electric SUVs.
Find out what has been Colgate's biggest inspiration in creating its first-ever global sonic branding.
