Singapore – Ogilvy APAC has consolidated all its social marketing offerings under the Social@Ogilvy banner, providing a suite of solutions for its clients in the region. The move aims to help brands create social-first campaigns, allowing them to connect with culture while building their brands.
Ogilvy first unveiled Social@Ogilvy globally in 2012 before introducing it in APAC. The team unifies the agency’s paid and organic social, influencer marketing, and social marketing expertise. The consolidated team includes 550 experts across 16 markets.
Built on the principle of ‘Connected Social,’ Social@Ogilvy provides a single point of access to complete social marketing services for its clients.
The offering aims to resolve brands’ issues of having to work with various social specialist agencies in different markets. Social@Ogilvy offers social media research, campaign development, content creation, media planning and buying, influencer marketing, and social commerce and CRM.
Social@Ogilvy uses a suite of in-house tools and strategic partnerships, including the AI capabilities of WPP Open. It also has training and collaborative projects on Meta and TikTok.
Chris Reitermann, co-chief executive officer of Ogilvy APAC, commented, “Social media is one of the most powerful cultural forces shaping how people connect, communicate, and consume. Brands can no longer afford to simply ‘do social’ as a tactic; they must become social at their core by embedding cultural relevance, community, and conversation into every touchpoint. Our unified offering empowers clients with an integrated, seamless approach that drives deeper impact, greater efficiency and results from creating brand value, consumer engagement to social commerce sales.”
Jeremy Webb, head of Social@Ogilvy, said, “The way brands show up on social media in APAC needs better connection – with culture, with brand, and with business. Our in-house creators, media buying, influencer and commerce specialists, as well as content production and operation centres in Bali, Manila, and Wuxi, allow us to execute at scale and consistently, across every market in the region.”