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Tag: Social Media

Consumer sentiment on Charles & Keith rose sharply following trending TikTok of teenager calling brand ‘luxury’
Consumer sentiment on Charles & Keith rose sharply following trending TikTok of teenager calling brand ‘luxury’ 
Posted on January 19, 2023
by Teddy Cambosa
According to YouGov, the brand’s ‘Buzz’ score soared by 19.7 points: from 7.9 on January 8 to 27.6 by January 16.
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Twitter’s policy banning tweets promoting rival socmed retracted after a few hours
Twitter’s policy banning tweets promoting rival socmed retracted after a few hours 
Posted on December 19, 2022
by Teddy Cambosa
In a series of now-deleted tweets, the official page of Twitter Support said that starting December 18, they would no longer allow promotion of particular social media platforms on Twitter.
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Madison Digital launches new creative, social media unit ‘Madison Loop’
Madison Digital launches new creative, social media unit ‘Madison Loop’ 
Posted on November 23, 2022
by Teddy Cambosa
Madison Loop has already developed a portfolio of work for clients including McDonald’s, Vicco, Joy Cosmetics, Raymonds, among others.
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Metaverse, social commerce topics lead social media conversation in SEA
Topics on metaverse, social commerce lead social media conversation in SEA
Posted on November 14, 2022
by Teddy Cambosa
The latest report from Talkwalker and Khoros explains how metaverse and social commerce topics help online conversation in SEA.
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Twitter’s massive layoffs include comms, marketing teams in APAC
Twitter’s massive layoffs include comms, marketing teams in APAC
Posted on November 8, 2022
by Teddy Cambosa
APAC teams that were affected by the Twitter layoffs include from communications, marketing, engineering, and sales teams.
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Elon Musk completes Twitter acquisition, starts off with exec firings
Elon Musk completes Twitter acquisition, starts off with exec firings
Posted on October 28, 2022
by Teddy Cambosa
Elon Musk also tweeted out a statement directed at advertisers, saying that his motivation in acquiring Twitter was to have a ‘common digital town square’.
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How the Shopee PH endorser flak unfolded–as told by social data
How the Shopee PH endorser flak unfolded–as told by social data
Posted on October 12, 2022
by Teddy Cambosa
Digimind noted in its data the social media sentiment against Shopee PH related to its new brand ambassador.
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Talkwalker, Khoros team up to deliver social media management, listening services
Talkwalker, Khoros team up to deliver social media management, listening services 
Posted on September 28, 2022
by Teddy Cambosa
Said partnership between Talkwalker and Khoros will equip brands with the tools they need — from insights to action — to remain attuned, responsive, and adaptive.
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These are the world’s most influential players on Instagram, according to Nielsen
These are the world’s most influential players on Instagram, according to Nielsen
Posted on September 27, 2022
by Teddy Cambosa
Nielsen has released new data to list the most influential players on Instagram, with all of the listed players to play at the FIFA World Cup 2022.
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ALL FEAT IMAGES
Powering Up Social Commerce: How TikTok is Trailblazing the Content-to-Cart Purchase Journey
Posted on September 5, 2022
by MARKETECH APAC
TikTok started as a bite-sized entertainment powerhouse. It still is – but with a promising commerce value proposition underway.
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