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Tag: Social Media

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New report describes a ‘social reckoning’ for brands globally in value-driven online spaces
Posted on November 3, 2023
by Teddy Cambosa
The new report explored how individuals on social media are reevaluating and reshaping their sense of self-worth in the context of increased commercialization and commodification. They are questioning the value of their participation and involvement, their communities, and their creative contributio...
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Around 73% of influencers take to Instagram to support Australian Indigenous Voice referendum
Around 73% of influencers take to Instagram to support Australian Indigenous Voice referendum
Posted on September 27, 2023
by Teddy Cambosa
The past three months have seen 1,773 posts on Instagram about the referendum, shared by a total of 805 influencers, reaching over 4.5 million people. 87.5% of the Instagram posts supported the referendum and only 2.5% were against it. 
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Here’s how the Asian airline industry deals with social media stumbles amidst year of growth
Here’s how the Asian airline industry deals with social media stumbles amidst year of growth
Posted on September 21, 2023
by Teddy Cambosa
In Asia, while negative sentiment has remained around the 20% to 30% range for nearly three years, the more notable finding is that positive sentiment on public airline tweets has decreased for the first time since the pandemic. 
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Vietjet appoints Lion & Lion as key partner for social media management, creative content
Vietjet appoints Lion & Lion as key partner for social media management, creative content
Posted on September 19, 2023
by Teddy Cambosa
The partnership, which took effect on July 2023, marks a significant milestone for Lion & Lion as its first airlines account, while demonstrating Vietjet’s commitment to expanding routes in the post-pandemic era by leveraging Lion & Lion's unique regional setup of the teams across multiple markets.
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Totem Media taps Hootsuite to bolster presence in Asia
Totem Media taps Hootsuite to bolster presence in Asia
Posted on August 30, 2023
by Teddy Cambosa
The newly established partnership allows Totem Media to officially distribute Hootsuite across the Asia region, including China, Japan, South Korea, Southeast Asia and India.
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TikTok teams up with Singapore's government, law enforcement agencies to prevent online scams
TikTok teams up with Singapore's government, law enforcement agencies to prevent online scams
Posted on August 17, 2023
by Teddy Cambosa
Introduced in collaboration with the Ministry of Home Affairs (MHA), the National Crime Prevention Council (NCPC), and the Singapore Police Force (SPF), this initiative aligns with TikTok's dedication to creating a reliable and secure digital environment for its platform users.
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What the ‘Barbenheimer’ trend means to Japanese users, as told by social data
What the ‘Barbenheimer’ trend means to Japanese users, as told by social data
Posted on August 2, 2023
by Teddy Cambosa
According to data from Meltwater, further negative sentiment amongst Japanese spiked during the apology statement released from Warner Bros. Japan in July 31 and gradually died out the next day following an apology from Warner Bros. USA.
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Instagram Reels usage amongst brands rises up to 86%: report
Instagram Reels usage amongst brands rises up to 86%: report
Posted on July 27, 2023
by Teddy Cambosa
According to the data, despite only 11% of these ads are Reels placements—still, 87% of brands used Instagram Reels for ad placements, at least once in Q2 2023, representing a 26% increase year-over-year.
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IMDA’s new online safety code to mitigate risks of harmful social media content to SG users
IMDA’s new online safety code to mitigate risks of harmful social media content to SG users
Posted on July 20, 2023
by Teddy Cambosa
Through the new safety code, IMDA has ordered online platforms to apply age-appropriate policies to accounts belonging to children, including having a set of community guidelines appropriate for children, content moderation, and online safety information that children can easily understand. 
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India recorded as market with highest global demand for Meta’s Threads: report
India recorded as market with highest global demand for Meta’s Threads: report
Posted on July 19, 2023
by Teddy Cambosa
Until now, the origin of Threads installations has been limited to a single global figure. The app has established the largest footprint in India, which has accounted for about 32% of its downloads.
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