Tag: Social Media
Recent survey reveals that Gen Z in Singapore are most likely to purchase through social media sites
Generation Z consumers have a stronger preference for TikTok, accounting for 46% of users, exceeding the usage percentages of other generational groups, such as 30% for Millennials and 23% for Generation X. Furthermore, both Generation Z (41%) and Millennials (37%) are more likely to use Instagram for...
Singapore – As information becomes more accessible and easily digestible online, a new study by Meltwater found out that Singaporeans are becoming more transparent in using social media as a platform for financial discourse. One of the key findings revealed that this significant shift prompted...
The new report explored how individuals on social media are reevaluating and reshaping their sense of self-worth in the context of increased commercialization and commodification. They are questioning the value of their participation and involvement, their communities, and their creative contributio...
The past three months have seen 1,773 posts on Instagram about the referendum, shared by a total of 805 influencers, reaching over 4.5 million people. 87.5% of the Instagram posts supported the referendum and only 2.5% were against it.
In Asia, while negative sentiment has remained around the 20% to 30% range for nearly three years, the more notable finding is that positive sentiment on public airline tweets has decreased for the first time since the pandemic.
The partnership, which took effect on July 2023, marks a significant milestone for Lion & Lion as its first airlines account, while demonstrating Vietjet’s commitment to expanding routes in the post-pandemic era by leveraging Lion & Lion's unique regional setup of the teams across multiple markets.
The newly established partnership allows Totem Media to officially distribute Hootsuite across the Asia region, including China, Japan, South Korea, Southeast Asia and India.
Introduced in collaboration with the Ministry of Home Affairs (MHA), the National Crime Prevention Council (NCPC), and the Singapore Police Force (SPF), this initiative aligns with TikTok's dedication to creating a reliable and secure digital environment for its platform users.
According to data from Meltwater, further negative sentiment amongst Japanese spiked during the apology statement released from Warner Bros. Japan in July 31 and gradually died out the next day following an apology from Warner Bros. USA.
According to the data, despite only 11% of these ads are Reels placements—still, 87% of brands used Instagram Reels for ad placements, at least once in Q2 2023, representing a 26% increase year-over-year.
