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Tag: Social Media

Twitter introduces new feature ‘Twitter Circles’
Twitter introduces new feature ‘Twitter Circle’
Posted on August 31, 2022
by Teddy Cambosa
Twitter users can now choose who is in their Twitter Circle, and only the individuals they have added can reply to and interact with the Tweets one shares in the circle.
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Twitter announces integration of podcasts into platform
Twitter announces integration of podcasts into platform
Posted on August 26, 2022
by Teddy Cambosa
The new Twitter podcast integration will be visible to a group of global English-speaking audience on iOS and Android as of this writing.
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Hootsuite to lay off a third of its workforce
Hootsuite to lay off a third of its workforce
Posted on August 15, 2022
by Teddy Cambosa
According to a statement to TechCrunch by CEO Tom Keiser, the layoffs are meant to refocus their strategies to drive efficiency and growth.
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TikTok Shop launches in Singapore
TikTok Shop launches in Singapore
Posted on August 9, 2022
by Teddy Cambosa
TikTok Shop offers merchants and brands a bustling online space they can leverage to connect with newfound consumers.
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In a brave new world, trust is the most precious commodity in advertising
In a brave new world, trust is the most precious commodity in advertising
Posted on July 5, 2022
by MARKETECH APAC
Trust has always been essential to advertisers, but it’s now more important, and difficult to achieve than ever.
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Study shows native ads on open web beats those on social media for brand favourability
Study shows native ads on open web beats those social media for brand favourability
Posted on June 29, 2022
by Teddy Cambosa
Kantar study finds video advertising in native environments outperforms social media for improving brand favourability and consideration, native video ads boost brand awareness by 26% as part of larger media mixes.
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PH’s Tropical Hut gets organic marketing boost–thanks to a viral tweet
PH’s Tropical Hut gets organic marketing boost–thanks to a viral tweet
Posted on June 20, 2022
by Teddy Cambosa
For context, Tropical Hut was first established in 1962, and served fast-food items, including rice meals and burgers.
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50% of Gen Zs say they have control over personal data
Only half of Gen Zs say they have control over personal data
Posted on June 8, 2022
by MARKETECH APAC
New report reveals Gen Z ranks online privacy as being ‘less important’ to them than other generations.
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Ex-HubSpot Prasana William named head of APAC marketing at Sprout Social
Ex-HubSpot Prasana William named head of APAC marketing at Sprout Social
Posted on June 2, 2022
by MARKETECH APAC
William will be heading the APAC marketing of Sprout Social, the company that provides cloud-based social media management software.
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WATConsult-and-CarDekho
WATConsult bags creative, social media mandate for CarDekho
Posted on May 27, 2022
by Kathleen Murata
WATConsult will now be responsible for CarDekho‘s social media management, digital creative designing, and content marketing, as well as ORM.
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