Tag: Social Media
The government has also emphasised the role of parents in managing children’s digital exposure, encouraging the use of parental control tools and open conversations about online safety.
Global – Social networking site Friendster announces its return after more than a decade since its original platform went offline, with a renewed focus on facilitating real-world interactions rather than digital-only engagement. The website friendster.com, first registered on 22 March 2002, ceased operations...
South Korea – Apple has rolled out a new campaign for its MacBook Neo, drawing on a viral fan meme that connects the product to a popular phrase associated with K-pop group NCT. The move comes after the MacBook Neo, launched in March, began attracting attention online for reasons beyond its specifications....
Singapore – LUX has launched a new campaign that examines how paid social media advertising can influence the content users are shown, positioning ads as tools that may shape algorithmic recommendations over time. Developed in partnership with VML, the initiative titled ‘LUX My Algorithm’ introduces...
Singapore – Vaseline is putting content creators on the product label, launching a new line that turns viral social media hacks into commercial offerings as beauty brands chase relevance in the creator economy. Developed with Ogilvy Singapore for Unilever, the “Vaseline Originals” range reframes the...
Indonesia – Madurasa Indonesia, a honey brand under PT Combiphar, has appointed Volare Advertising Network to oversee its social media operations as it looks to strengthen digital engagement with modern Indonesian audiences. The appointment follows a competitive pitch process involving several agencies,...
No other details regarding the shutdown have been released, albeit they assured users they will share timelines regarding the app and its API, as well as how users can save their work.
Hong Kong – MSIG Insurance (Hong Kong) Limited has launched its new helper insurance campaign, “Assured Helper, Confident Employer”, featuring popular artist Lam Shing Bun (Bob Lam) as product ambassador. The campaign promotes MSIG Helper Insurance across television, online videos, outdoor advertising,...
Hong Kong – Hong Kong-based Wing Tai Properties is positioning its new residential development, CLOUDVIEW, as an emotional sanctuary for urbanites seeking to be connected to the city while enjoying space to breathe in its latest launch campaign. Described as a reimagining of modern living, CLOUDVIEW...
Singapore – In APAC, more than half (51%) of consumers now recognise “AI slop” in social media feeds and brand replies, setting a high bar for content quality and showing little tolerance for lazy automation, according to a report by Klaviyo. About 30% of the APAC population now uses AI several times...
