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Marketing Featured Southeast Asia

Kellogg’s names Lion & Lion Malaysia as new regional social media partner

Kuala Lumpur, Malaysia – Digital-first agency Lion & Lion has been appointed by multinational food company Kellogg’s to be its new social media partner across five markets, namely Indonesia, Malaysia, and the Philippines, as well as Singapore, and Thailand, as part of a retainer account.

The partnership will see Lion & Lion helping Kellogg’s elevate its social community presence through a unified social media marketing strategy. The agency will also oversee the market and category research to better understand the brand’s local audience, content planning and seeding, and the development of creative brand assets relevant to each market. 

Jeppe Carlsen, Lion & Lion’s managing director for Malaysia, shared that their responsibility is to drive consumers to see Kellogg’s as a necessity in their grocery lists by delivering the message of the flexibility of usage, the healthy nature of its products, and overall positive appeal to each member of the family. 

“We are applying our expertise in creating meaningful conversations with audiences to increase Kellogg’s brand equity in this mobile and social media-driven world,” said Carlsen. 

Sanjib Bose, the marketing director for SEA at Kellogg’s, explained the importance of the region to the company as a key growth market. 

He shared that they have been strengthening their capabilities in digital commerce with the right partners and are happy to have onboard Lion & Lion, Malaysia. 

“They bring together a strong team of experts with a deep understanding of the market and a tech stack equipped to deliver data-driven marketing solutions to build our brand profitably. We look forward to having Lion & Lion as our partner in our efforts to nourish consumers in Southeast Asia and build a unified and delightful brand experience for Kellogg’s across our social, digital, and e-commerce platforms,” said Bose.

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Marketing Featured South Asia

Social Panga bags Fujifilm India’s social media mandate

Mumbai, India – As part of its quest to remain a leading imaging solutions company in the local market, Fujifilm India has appointed digital marketing agency Social Panga to handle its social media duties, which will amplify the corporate philosophy and the industry presence of Fujifilm India.

Said mandate, which was won through a multi-agency pitch process, covers duties of conveying the core ideology of Fujifilm India, in ways that not only catalyze the brand’s awareness but also establish its presence in various verticals that the brand operates in.

For Tribhuwan Joshi, lead brand communication for PR and CSR at Fujifilm India, they intend to kick-start their digital and social media campaigns alongside Social Panga via inventive strategies that the agency has in store for them, as well as intending to position Fujifilm India as the imaging solutions leader that wants to create a safer, stronger and better future.

“At Fujifilm, our aim remains to tackle societal challenges through our cutting-edge technology in healthcare, materials and imaging business. We want people to know Fujifilm is a brand that believes in innovation to improve lives and we will #NeverStop innovating for a healthier and sustainable world,” Joshi stated.

Furthermore, Social Panga’s Gurugram office shall tend to the requisite by aiding Fujifilm India with substantial and engaging content, along with paving the way for groundbreaking digital and social media campaigns that blend well with its target consumers.

“Our collaboration with Fujifilm India shall make way for strategically-devised campaigns that shall bring the Fujifilm thought to the fore and place the vast reach of Fujifilm’s innovations on the radar of the Indian consumer. Social Panga strives to make a difference and with Fujifilm India onboard, we are all set to accomplish the same – creatively as well as tactfully,” said Himanshu Arora, founder at Social Panga.

The awarding of the social mandate comes at a time where Fujifilm applies its manifesto of ‘Value from Innovation’ at every step and uses its leading edge, proprietary technologies to provide top-quality products and services that help enhance the quality of life of people worldwide.

“Social Panga aims to position Fujifilm India in the social media marketing arena as a trailblazer in developing technologies that improve people’s way of life. The agency’s expertise shall pave the way for an integrated marketing approach based on nouveau ideas, crisp storytelling, and other attributes that shall fulfill the mentioned aspects,” the agency said in a press statement.

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Marketing Featured Southeast Asia

Milk brand Lactel appoints Kingdom Digital for social duties

Kuala Lumpur, Malaysia – Lactel, a milk brand based in France, has recently appointed Kingdom Digital to handle the company’s social duties for its Malaysian market, following a pitch concluded in June that three agencies vied for.

Through the appointment, Kingdom Digital will be increasing social media engagement and spreading awareness about the credibility and heritage of Lactel as a leading milk brand. Said work will start this December, and will last for a year of work.

“We’re focused on building trust with our consumers. There’s a need to increase regional brand awareness for our growing portfolio of top-quality products. Through Kingdom Digital’s social media strategy, we believe we can connect with consumers organically and make a meaningful impact as a lifestyle brand,” Lactate said in a press statement.

The company also added that the agency stood out with their strong, creative pitch and well-rounded teamwork. 

“Their consumer-centric and lifestyle-driven content strategy fit the kind of messaging we sought to put forward. Rather than a promotional or hard-sell approach, we aim to provide value in what is an integral part of our consumer’s everyday life — food,” they added.

Meanwhile, Mior Anwar, strategic planner at Kingdom Digital said, “Our consumer insights showed that yogurt plays multiple roles within the consumer’s lifestyle. Whether for the sake of health, satisfying a craving, or experimenting with recipes, it’s a versatile pantry item. Due to that, we wanted to emphasize how Lactel combines healthy goodness with convenience, making it a marvel addition to any meal, for any palate.”

Kingdom Digital has been winning several mandates this year, including mineral water brand Spritzer, Korean beauty brand MAKEHEAL, and Malaysian telco TIME dotCom, through its newest media subsidiary Rockstar Digital.

Sim Pei Xuan, senior digital content writer and Yee Sook Yan, digital art director at Kingdom Digital both further elaborated, “Lactel really is a mighty little marvel. We wanted to express how yogurt is one versatile ingredient that packs a punch full of nutritional benefits with endless possibilities to enjoy it. With a modern and minimalistic creative direction, alongside fresh and inspiring content, we are confident this approach will set the brand apart from industry competitors.”

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Marketing Featured South Asia

Chimp&z Inc. wins social media mandate for skincare brand The Derma Co.

Mumbai, India – Chimp&z Inc., the full service digital advertising alliance from Merge Infinity Network, has recently bagged the social media mandata of The Derma Co., a local-based skincare brand, which was won post a multi-agency pitch and will be handled by the agency’s Gurugram office keeping social communications a notch up to drive digital sales.

Through the mandate win, the agency will also be responsible for social content and product photoshoots, as well as creating, managing, and executing end-to-end digital campaigns and strategies.

Furthermore, Chimp&z Inc will craft social media strategies for a science-backed filter-free communication with the consumers to highlight the brand’s vision, innovation, and offerings.

Speaking about the mandate win, Angad Singh Manchanda, CEO and co-founder, Chimp&z Inc said, “We are elated to work on creating powerful social communications for a brand like The Derma Co., which thrives on making the Indian market vocal, and top-notch in skincare solutions. Their AI-driven methods hold a lot of potential for advancement in the beauty care sector.”

He added, “The dedicated team at Chimp&z Inc is excited to work on their social media amplification front and aspires to achieve game-changing results. This will lay the foundation of a close partnership that can yield phenomenal results in the days to come.”

Meanwhile, Ghazal Alagh, co-founder, The Derma Co., commented, “Skincare has evolved over the years and consumers are looking for specialized products for their skin concerns that are safe and effective. The Derma Co. has a wide portfolio of science-backed skincare solutions with potent ingredients in the right concentration that will help our consumers to heal their skin from within and reveal their filter-free skin.”

She added, “Chimp&z Inc resonates very well with our approach and through this partnership, we aspire to keep our audience engaged on social media and create a paradigm shift in skincare. We are delighted to partner with Chimp&z Inc for handling strategic and creative responsibilities for The Derma Co.”

Chimp&z has bagged several account mandates recently, including the digital marketing mandate of plumbing and piping manufacturer Astral India, as well as the digital communications mandate for cookware manufacturer Vinod Cookware.