India – Ankit Goyle has officially joined Snap Inc. as head of India marketing, following a successful nine-year tenure at Apple India, where he played a key role in shaping the brand’s marketing strategy.

In his new role, Goyle will establish and lead the marketing function in India, driving efforts to support Snapchat’s mission of empowering self-expression and fostering meaningful connections.

Goyle brings 17 years of marketing experience across sectors like consumer durables, technology, retail, and fashion, with expertise gained from working with prominent brands such as Apple, Myntra, Aditya Birla, and Google.

Before joining Snap, Goyle spent nine years at Apple India as head of category marketing and demand generation for iPhone and AirPods. During his tenure, he spearheaded national ATL and BTL campaigns across multiple channels. He project-managed successful product launches, collaborating with teams across marketing, sales, PR, and distribution. 

Goyle also conceptualised INDIAiSTORE.com, Apple’s first global channel product and store platform in India, and drove digital transformation with partners and distributors. Additionally, he implemented innovative O2O programs, led co-marketing partnerships with major retailers, and ensured seamless execution across teams.

In a LinkedIn post, Goyle said, “A heartfelt thank you to my mentors and teammates at Apple for shaping my journey. Here’s to new beginnings and exciting opportunities! Let’s Snap into the future!”

Singapore Integral Ad Science, a worldwide media measurement and optimization platform, today announced a partnership with Snap Inc. This agreement seeks to provide advertisers with greater transparency during their Snapchat campaigns by employing IAS’ AI-powered total media quality (TMQ) brand safety and suitability measurement tool.

Compliant with the Global Alliance for Responsible Media (GARM) guidelines, the newest product offers marketers the benefit of independent verification together with reliable and open industry data. Frame-by-frame analysis of images, audio, and text is used in IAS’s Total Media Quality solution to provide insights into video content while guaranteeing the most accurate assessment at scale. 

Speaking about the partnership, Lisa Utzschneider, CEO of IAS, said, “We are excited to partner with Snap to deliver our best-in-class measurement solution for marketers to safeguard and scale their businesses on Snapchat. Snap is focused on developing ad offerings in a premium and safe content ecosystem, and our partnership will give advertisers actionable data to maximise their investment across Snapchat.”

Meanwhile, Patrick Harris, president of Americas at Snap, expressed, “We’re thrilled to partner with IAS to offer Snapchat advertisers an additional layer of brand safety and suitability. We’ve built safety into the fundamental architecture of our platform and are dedicated to providing our community and partners a healthy and safe experience. We look forward to continuing to invest in products and partnerships across the brand safety ecosystem.” 

United States – Snap Inc., the parent company of Snapchat, has been reportedly planning to implement layoffs. 

According to recent news by The Verge, the information that the company is in the early stages of retrenchment comes from two people familiar with the plans.

The downsizing comes after the company recently registered disappointing earning results – failing to forecast earnings for the third quarter. 

According to The Verge, Russ Caditz-Peck, a Snap spokesman, declined to comment on the matter.

The blow to Snap’s business can be partly attributed to Apple’s IDFA changes, which makes it more challenging for companies like it to effectively target their ads, while another factor is the larger economic downturn that dampened the stock prices of Snap and other cash-burning companies. 

According to The Verge, Snap has been profitable in only one quarter since it went public in 2017. In addition, the last time Snap made layoffs was in 2018, when it was recovering from the fallout of a poorly executed Snapchat redesign.

Snap joins other Silicon Valley companies eyeing to make cuts such as Twitter and TikTok. Tech giant Oracle has also recently made ‘sizable’ layoffs in the US.