Tag: Smartphone brand

Kuala Lumpur, Malaysia – Smartphone brand vivo in Malaysia has launched a new campaign called ‘Memories of Life’ where smartphone users are called to document their everyday life through video footage. Vivo will then collect these footage which will be made into a full-on documentary dedicated to everyday life.

For the smartphone brand, the campaign’s inspiration stems from the fact that anyone’s ordinary life contributes to the history of humanity, be it a simple sentence or a smile, where every unique story forms the memories of this era.

Interested participants may submit their videos from 27 October 12am to 10 November 11:59pm, film a video within 15 to 60 seconds according to the themes of love, care, hope, dream and joy. To submit the video, participants must upload the video to social media with the hashtag #vivoMemoriesOfLifeMY, and tag @vivo_malaysia on Instagram and Twitter or @vivoMalaysia on Facebook.

In addition, participants are required to send the video through email to [email protected]. 

Participants whose videos have made it to the final cut of the documentary can win prizes from vivo, including vivo X70, vivo TWS 2 ANC, and vivo TWS 2e smartphone units.

For Mike Xu, chief executive officer at vivo Malaysia, the company has garnered positive support from users around the world, and they are honored that their smartphones have become a part of their lives.

“Vivo has witnessed and captured users’ truest memories, the ups and downs and the joy and sorrow. It also provides users with convenience and pleasure for their lives and accompanies them through every trivial matter in their lives. This is indeed the most significant and valuable purpose of vivo smartphones,” Xu stated.

Vivo will launch the documentary from 6 December until 10 December 2021.

Singapore – As many netizens globally have shown interest in the purported new virtual assistant by Samsung called ‘Sam’, newly-sourced information online has found that the now rejected project has been tied with a previous project with global marketing agency Cheil Worldwide, which is under the Samsung Group. 

Just recently, an alleged virtual assistant of Samsung went viral on social media globally as the ‘leaked’ photos of the project resurfaced a few days ago. The leak originated from visual creatives company Lightfarm studio, when they uploaded said picture portfolio on their work page. 

The page was taken down, alluding to the fact that the pictures never materialized into any campaign by Samsung. Meanwhile, the pictures boosted into popularity as many online creators made fanarts of said virtual model, and have been making rounds on many social media platforms, including TikTok. 

https://twitter.com/SinisterSh0t/status/1399623608121671683

According to one Twitter user @SinisterSh0t, information dug up from the well-known archive site Wayback Machine shows that the now scrapped project was made by virtual creatives company Lightfarm Studio, which is based in Rio de Janeiro in Brazil.

Based on the information saved on the Internet Archive, the project was “an incredible partnership between the Cheil Agency and Lightfarm.”

Furthermore, the newly-sourced information also stated the design process for the virtual assistant, which consisted of having a ‘2D existing version, [which] underwent a complete redesign to return to social networks in a 3D version, much more modern, exciting, and with many more expressions, poses, and different textures’.

Separately, Lightfarm Studios has previously worked with last year’s campaign by Tiger Beer globally, alongside with agency Publicis Singapore.

Samsung has an existing virtual assistant called ‘Bixby’, which was first launched in 2012 alongside the Samsung Galaxy SIII.