Sydney, Australia – QuickBooks, an accounting software package, has launched its new campaign together with TBWA\Sydney, which aims to acknowledge that no one begins a small business to undertake administrative work. The new campaign aims to show that SMBs can go back to what they love with the help of tech such as QuickBooks software.
Using Intuit QuickBooks, the ad demonstrates how small businesses can be successful, using capabilities like invoicing, expenditure management, and payroll. The campaign trailers use original tracks created for QuickBooks that will evolve over time with the campaign.
Together, the advertisements reaffirm QuickBooks‘ purpose of supporting accountants, bookkeepers, and business owners to achieve success their way.
Jane Merrick, Australia’s marketing director at Intuit QuickBooks, said that they are thrilled to have worked with the TBWA/Sydney team to launch this new campaign celebrating small business owners.
“Once again, we believe we have delivered a campaign that not only promotes QuickBooks in a differentiated way, but also truly gets the challenge that so many small business owners face of being able to “tap into” the admin and financial part of their business so many want to avoid or push to the side,” Merrick said
Merrick added, “We hear from so many of our customers that before using QuickBooks they struggled with feeling bogged down and overwhelmed with business admin and finances. For them even the smallest wins are critical, whether it’s expanding service lines or hiring an employee – it’s something to be supported and celebrated. Our new creative aims to show that with the help of the right tool – QuickBooks, you can master these tasks easily and get back to focusing on doing what you love.”
Stu Tobin, creative director at TBWA\Sydney, commented, “It’s not every day a brand lets you compose a G-Funk inspired track to deliver their cloud accounting software proof points. Big thanks to our good friends at QuickBooks, Otis, Division, Pool and of course the real small businesses we featured.”
The latest integrated campaign will be running across TV, BVOD, YouTube, OOH, social, digital and PR.