Tag: Skyscanner

Singapore – Travel company Skyscanner has launched a new advertising platform that leverages first-party data from a travel audience.

The new Skyscanner Ads Platform aims to help its travel partners in the digital advertising landscape, enabling them to reach new audiences while maintaining data privacy. Independent from third-party cookies and other tracking technologies, the ad platform allows brands to engage audiences in a safe environment.

Through the Skyscanner Ads Platform, advertisers can launch, manage, and optimise contextual campaigns in the company’s marketplace. This ensures that ads are delivered to relevant audiences.

With insights into consumer behaviour and preferences, advertisers can also adjust their spending in real-time.

Additionally, the platform has a predictive recommendation tool, analysing trends and campaign performance for advertisers while providing suggestions.

The ad platform was built in collaboration with airlines, travel agents, media agencies, and travel brands.

“With the increasing focus on consent, the future of cookies and general tracking practices within the advertising ecosystem, Skyscanner Ads Platform is a game-changer for advertisers wanting to reach highly engaged global audiences who are in the market to travel,” Kirsten Stirling, senior director of product management at Skyscanner, said. 

“We’re harnessing the power of Skyscanner’s first-party data and combining it with smart, proprietary technology to drive more meaningful, effective, and importantly – privacy-centric results,” Stirling added.

“Partnering with Skyscanner has transformed our ads strategy. Their innovative products, highly collaborative approach and deep audience insights drive exceptional engagement and measurable results. Access to high-quality first-party data is becoming increasingly important and Skyscanner’s ability to harness this data sets them apart in the advertising world.” Kyle Nimmo, head of media investment at easyJet, commented.

Australia – Independent digital marketing agency Orange Line has been reappointed as the SEO partner for global travel app Skyscanner, aiming to drive the platform’s growth across the APAC region.

Orange Line’s primary focus will be enhancing Skyscanner’s SEO performance across the APAC region. This renewed collaboration builds on the agency’s previous success with the brand, where it conducted a comprehensive technical SEO audit that delivered strong results.

Bruno Rodriguez, head of organic at Orange Line, said, “We’re thrilled to be re-engaged by Skyscanner and to continue our collaboration. This renewed partnership is testament to the expertise of our SEO team and the value we can bring to global brands.” 

“We’re eager to build on the success of our previous work and drive even greater growth for their platform,” Rodriguez added. 

Orange Line’s partnership with Skyscanner highlights the agency’s expertise in delivering comprehensive international SEO services. With a team of specialists based in Australia, the USA, and Europe, Orange Line excels at providing tailored multi-country and multilingual SEO solutions for global brands. The collaboration is already in progress.

Singapore – Almost 84% of Singaporean travellers are greatly inspired to travel to movie or TV show destinations, a report from Skyscanner revealed.

The insights from Skyscanner’s report showed that the majority of Singaporean travellers are greatly inspired by film and entertainment, with 8 out of 10 choosing destinations based on a movie or TV show they watched.

In addition, nearly half, or 41%, of the respondents consider the overall ‘vibe’ of a destination as important when planning where to go in 2024. The four key travel vibes identified by the report are set-jetting (84%), gig tripping (60%), budget bougie foodies (54%), and destination Zzzz (23%).

Among the four key travel vibes, set-jetting came out on top as Singaporean travellers embody their ‘main character energy’ thus wanting to slot themselves into the locations of their favourite shows.

The jet-setting trend can be partially attributed to the ‘Korean Wave’ that hit Singapore since 2001 and is still present today, with the TV series favourite Jeju in South Korea claiming the top spot in the 2024 destination list Singaporeans wish to visit. This is followed by Christchurch in New Zealand, where ‘Lord of the Rings’ was filmed, and Paris in France featured in ‘Emily in Paris’.

Aside from the ‘main character energy’ trend, ‘gig tripping’ follows behind, with Singaporean travellers expressing the willingness to fly to another country to catch their favourite artist.

Under this trend, 46% said they were willing to fly short-haul and 14% said they’d fly long-haul. In fact, 28% of Singaporean travellers plan to attend a gig or music concert abroad in 2024.

Meanwhile, eating and trying local authentic cuisines remains a popular activity for Singapore travellers, thus placing the ‘budget bougie foodies’’ trend on the top 4 list.

Around 30% of respondents have booked a destination purely to visit a specific restaurant, with Osaka, nicknamed ‘the kitchen of Japan’, being the top trending destination amongst Singaporean travellers.

Also making it to the top 4 key travel vibes is the ‘destinations Zzzz’ trend, with the data from the report revealing that sleeping ranks high on the Singaporean travellers’ main activities for their next holiday. This even ranked above water sports (22%), wildlife spotting (19%), and snow sports (18%).

The trend is likely to continue as 39% of Singapore travellers attest to enjoying better sleep on a holiday, likely due to the therapeutic escape a vacation offers.

The report also looked into the changing lifestyles of consumers that are creating new traveller types in 2024.

Among the types of travellers emerging in 2024 are the analogue adventurers, with one in five, or 19%, of Singaporean travellers aged 18 to 24-years-old now bringing a Polaroid camera with them on holiday. This stems from the trend where Gen Zs are bringing back old-school analogue adventures that ditch the digital device.

Celebration vacationers are also expected to emerge as more Singaporean travellers look into celebrating big milestones in their lives with style. The report revealed that two in three, or 64%, of travellers have taken a group trip to celebrate a birthday or anniversary.

However, the issue of cost often comes up, as one in two (48%) said that agreeing on the expected costs of the trip is their primary hurdle when planning group trips, followed by knowing how or where to communicate with their group (43%).

Lastly, the report also identifies the emergence of the ‘luxe-for-less seekers’, as 23% of Singaporean travellers plan to upgrade their flight to business or first class in 2024, while 25% plan to purchase airport lounge access.

The report not only covered decision-making trends but also the top trending destinations Singaporeans are looking into for their 2024 trips.

Japan places two of its cities, Osaka and Fukuoka, on the top trending list for Singaporeans, with the former being a foodie haven and the latter being beautifully serene. The bustling city of Taipei in Taiwan also rounds out the list at number three.

On the other hand, Indonesia came out top overall, securing the highest three spots for the best value destinations category, with its cities Yogyakarta, Jakarta, and Praya making it to the list.

It is worth mentioning, however, that the report also found Singaporeans grappling with the challenge of switching off while on vacation. Despite 89% of respondents acknowledging the importance of disconnecting during a trip, 34% still check their work emails, with 23% even admitting they are searching for a new job while overseas.

Cyndi Hui, travel trends and destination expert at Skyscanner, shared, “Singaporeans have shown themselves to be inspired travellers, driven by a strong desire to go where their imagination takes them. That said, we also see that the demands of modern life too often prevent us from committing ourselves to the present.”

“In 2024, we hope to help Singaporeans prioritise themselves, and that includes fully embracing the many opportunities and experiences that come with travelling. Skyscanner, with its suite of traveller-first tools, provides fuss-free travel planning, allowing you to live in the moment, free of distractions,” she added.

Singapore – Around 3 in 5 Singaporeans have been reported to be willing to change their existing travel habits in search of better travel deals, according to the latest data from travel agency Skyscanner.

The allure of a great price offer emerged as the top reason for Singaporeans to travel, with 62% of respondents considering it as their primary motivation.

Despite the prevailing concerns about rising living costs, 89% of Singaporeans remain committed to allocating a portion of their budget for travel, with 23% identified as avid travelers who prioritize exploration regardless of their financial situation.

Furthermore, nearly 80% of Singaporeans strategically plan quick getaways during extended public holiday weekends to escape the hot weather and fast-paced lifestyles. Bangkok, Bali, and Kuala Lumpur emerge as the top destinations for these spontaneous trips.

Additionally, Singaporeans are thrifty celebrators, with securing a good deal being the primary motivation for booking trips, and they typically spend at most a week finding favourable deals.

In a statement from Skyscanner’s Travel Trends and Destination Expert, Cyndi Hui said that the report had revealed the fascinating opportunistic nature of Singaporeans when exploring new places.

Finally, while Gen Z travelers seek to enhance their social media presence through travel, a significant percentage of respondents across various age groups prioritize mental relaxation and stress relief as the primary benefits of traveling.