Sydney, Australia – To open the door to what it has identified as the online hotel commerce era, hotel commerce platform SiteMinder has just launched a total rebrand.
SiteMinder, which services more than 32,000 hotels across 150 countries, helps hotels to sell, market, manage and grow their business from one place.
The platform said the rebrand, which was led by SiteMinder’s in-house creative and marketing team, reflects the updated needs of its customers, the expectations set of them, and its need to evolve accordingly. It includes a new logo, tagline, and typeface, as well as a new color palette, to be reflected across all SiteMinder assets, including a new website design and software redesign.
Moreover, the platform’s new tagline, ‘Hotel software that means business without boundaries,’ leans into SiteMinder’s renewed focus on being a partner to hotel businesses in the new online hotel commerce era that “knows no limits” and leaves “no room for compromise.”
Mark Renshaw, SiteMinder’s chief marketing officer, shared that the rebrand was prompted by reflecting on the always-on nature of being a hotelier today, and SiteMinder’s renewed promise to support hoteliers to find success for their business using the platform.
“The landscape for hotels has altered significantly over the past 18 months and so it was apt that we revisited what we stood for as a company and how we could continue to make a difference to the lives of our customers. We began by renewing our company purpose to open up every hotel to online commerce – an era that we identified all hotels now find themselves, even if they don’t know it yet,” said Renshaw.
He added, “Our new logo, which we call the ‘door to more’, invokes an image of entering a hotel lobby and also represents our own invitation to every hotel to open up their world of opportunity.”