Tag: Singapore
Singapore — Marketing in the age of AI is not just about keeping up anymore—it is about actually being the one to set the pace. The Sitecore City Tour Asia 2026 was a deep dive into exactly how brands can use AI, automation, and unified platforms to deliver experiences that are not just faster, but...
Singapore – Changi Airport is hosting the first and largest Singapore showcase of South Korean character Bellygom, transforming Terminal 3 into a festive experience for the March school holidays. Running from 13 March to 3 May 2026, the activation introduces visitors to Bellygom and its friends through...
Singapore – Singapore Management University (SMU) has launched a new brand campaign titled Bold Ideas, Big Impact, designed to communicate the ambitions of its SMU2030 strategic plan and highlight the university’s commitment to creating measurable societal impact. The campaign underscores SMU’s focus...
Singapore – Philippine bakery and café brand Café Mary Grace has opened its first international outlet in Singapore, marking a milestone for the 30-year-old brand known for its classic Filipino pastries. Located along Tanjong Pagar at 52 Tras Street, the 28-seater café began welcoming customers on 13...
Singapore – Lifestyle food and beverage brand The Providore has ceased operations in Singapore, announcing the closure of all its outlets on 9 March 2026. The homegrown café, deli, grocer, and bakery shared the update through its official Instagram account, thanking customers for their support over the...
Singapore – Low-cost carrier Scoot, the budget subsidiary of Singapore Airlines, has launched the third edition of its “Singapore Superfans” campaign in partnership with the Singapore Tourism Board (STB), this time turning Singapore’s iconic Merlion into a character that encourages travellers to explore...
Singapore – Frasers Property is turning shopping malls into classrooms for green living with a six-week campaign aimed at families and younger consumers in Singapore. The developer’s Singapore retail arm has launched “Green-Coded–Live the Sustainable Life”, running from 16 March to 3 May across ten malls. ...
Singapore – The Singapore Tourism Board is courting Hong Kong’s younger travellers with a campaign that leans heavily into street culture, nightlife, and art—a deliberate shift from the polished, orderly image long associated with the Lion City. The initiative, titled “We Don’t Wait for Fun”, targets...
Singapore – McCann’s Singapore office has appointed Rajiv Jayaraj as general manager, handing him a dual brief that also places him at the helm of McCann Content Studios, the agency’s integrated social, content, production, and influencer unit. Based in Singapore, Jayaraj will help steer the agency’s...
Singapore – S4Capital’s Monks has appointed Bharti Agrawal as chief financial officer for its marketing services business across Asia-Pacific, placing the Singapore-based executive at the centre of the firm’s regional expansion drive. Agrawal will be based in Singapore and report to Jordi Covas, global...
