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Tag: Singapore

McCann SG x Adobe
McCann Singapore expands AI-driven production in new collaboration with Adobe
Posted on March 9, 2026
by Sharona Nicole Semilla
Singapore – McCann Singapore has entered a new collaboration with Adobe to test and deploy generative artificial intelligence tools in live marketing campaigns, as agencies across Asia push to industrialise AI-driven content production. The partnership will see McCann integrate Adobe’s creative AI suite—including...
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MHA SG x Closer Than We Think
Singapore unveils new SGSecure film urging citizens to act against threats of terrorism via VML Singapore
Posted on March 9, 2026
by Sharona Nicole Semilla
Singapore – Singapore’s home affairs authorities have launched a new public campaign warning that the threat of terrorism may be far closer to home than many residents assume. The campaign centres on a short film titled “Closer Than We Think”, released under the national SGSecure movement by the Ministry...
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Mcdonalds Singapore Buka Puasa
McDonald’s Singapore hosts Ramadan Buka Puasa dinner for nearly 200 families
Posted on March 9, 2026
by Sharona Nicole Semilla
Singapore – Nearly 200 residents gathered in northern Singapore on Friday evening for a community Buka Puasa dinner hosted by McDonald’s Singapore, as Muslim families observing Ramadan broke fast alongside neighbours from the surrounding estate. The gathering took place at Our Greenview Hub in...
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0306 Starhub ice cream
StarHub’s free ice cream activation draws focus on simple moments of happiness
Posted on March 6, 2026
by Melissa Reyes
Singapore – StarHub has collaborated with TBWA\Singapore on an on-ground activation taking place on 7 and 8 March at Paragon along Orchard Road. The activation will offer visitors free matcha ice cream served in matching green cones, referencing StarHub’s signature brand colour. The concept draws on...
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0305 Plus500
Plus500 launches ‘Trade with Clarity’ regional campaign focused on transparent financial advertising
Posted on March 5, 2026
by Melissa Reyes
Singapore – Fintech group Plus500 has launched its regional campaign “Trade with Clarity”, emphasising simple and transparent communication in financial advertising. The campaign is led by a 30-second film and is being rolled out across out-of-home and digital platforms in the region. According to the...
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0305 Sierra x Singtel
Singtel partners with Sierra to roll out agentic AI across customer engagement channels
Posted on March 5, 2026
by Melissa Reyes
Singapore – Singtel has entered into a strategic partnership with AI platform Sierra to enhance customer engagement across its operations. Voice-based AI agents for outbound sales are also expected to be rolled out. Singtel Singapore said it plans to expand AI capabilities across additional departments,...
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Khushil Vaswani of Zeno Group
Khushil Vaswani on balancing bold ideas, human-centric leadership at Zeno
Posted on March 5, 2026
by Sharona Nicole Semilla
Singapore – As Zeno Group sharpens its focus across Asia Pacific, its Singapore office is entering a new phase of momentum under newly appointed managing director Khushil Vaswani. With nearly two decades of agency leadership behind him, Vaswani arrives at a pivotal time—not only for Zeno, but for an...
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Sitecore rolls out sovereign cloud, AI services in Singapore on Microsoft Azure
Sitecore rolls out sovereign cloud, AI services in Singapore on Microsoft Azure
Posted on March 5, 2026
by Teddy Cambosa
The company said this would help organisations deliver compliant and AI-ready customer and citizen experiences without moving data outside Singapore.
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Nestle, Wyeth Nutrition, & Greenpark partnership extension 2026
Nestlé, Wyeth Nutrition extend partnership with Greenpark to bolster ParenTeam’s omnichannel approach
Posted on March 4, 2026
by Lyene Marie Darang
Southeast Asia –  Nestlé and Wyeth Nutrition have extended their collaboration with digital agency Greenpark for a second year, continuing their work on ParenTeam, the parenting platform operated by the companies.  The renewed partnership emphasises an omnichannel approach, moving ParenTeam away from...
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SPH MEDIA KRISSHOP
SPH Media expands digital reach through KrisShop mile redemption deal
Posted on March 3, 2026
by Sharona Nicole Semilla
Singapore – Singapore’s SPH Media is stepping deeper into the loyalty economy with its partnership with KrisShop to sell digital subscriptions to The Straits Times and The Business Times on KrisShop’s online storefront, marking the retailer’s first foray into digital subscription products. The titles...
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