Tag: Singapore
Singapore – McCann Singapore has entered a new collaboration with Adobe to test and deploy generative artificial intelligence tools in live marketing campaigns, as agencies across Asia push to industrialise AI-driven content production. The partnership will see McCann integrate Adobe’s creative AI suite—including...
Singapore – Singapore’s home affairs authorities have launched a new public campaign warning that the threat of terrorism may be far closer to home than many residents assume. The campaign centres on a short film titled “Closer Than We Think”, released under the national SGSecure movement by the Ministry...
Singapore – Nearly 200 residents gathered in northern Singapore on Friday evening for a community Buka Puasa dinner hosted by McDonald’s Singapore, as Muslim families observing Ramadan broke fast alongside neighbours from the surrounding estate. The gathering took place at Our Greenview Hub in...
Singapore – StarHub has collaborated with TBWA\Singapore on an on-ground activation taking place on 7 and 8 March at Paragon along Orchard Road. The activation will offer visitors free matcha ice cream served in matching green cones, referencing StarHub’s signature brand colour. The concept draws on...
Plus500 launches ‘Trade with Clarity’ regional campaign focused on transparent financial advertising
Singapore – Fintech group Plus500 has launched its regional campaign “Trade with Clarity”, emphasising simple and transparent communication in financial advertising. The campaign is led by a 30-second film and is being rolled out across out-of-home and digital platforms in the region. According to the...
Singapore – Singtel has entered into a strategic partnership with AI platform Sierra to enhance customer engagement across its operations. Voice-based AI agents for outbound sales are also expected to be rolled out. Singtel Singapore said it plans to expand AI capabilities across additional departments,...
Singapore – As Zeno Group sharpens its focus across Asia Pacific, its Singapore office is entering a new phase of momentum under newly appointed managing director Khushil Vaswani. With nearly two decades of agency leadership behind him, Vaswani arrives at a pivotal time—not only for Zeno, but for an...
The company said this would help organisations deliver compliant and AI-ready customer and citizen experiences without moving data outside Singapore.
Southeast Asia – Nestlé and Wyeth Nutrition have extended their collaboration with digital agency Greenpark for a second year, continuing their work on ParenTeam, the parenting platform operated by the companies. The renewed partnership emphasises an omnichannel approach, moving ParenTeam away from...
Singapore – Singapore’s SPH Media is stepping deeper into the loyalty economy with its partnership with KrisShop to sell digital subscriptions to The Straits Times and The Business Times on KrisShop’s online storefront, marking the retailer’s first foray into digital subscription products. The titles...
