Singapore – Just right on time for International Women’s Day, global PR and social media agency W Communications has announced that it has sealed a partnership with Singapore Council of Women’s Organisations (SCWO), the national coordinating body of women’s organisations in Singapore, to manage its corporate communications, community outreach, and engagement programmes.
The agency’s mandate will also include supporting SCWO in redefining its core narratives to further introduce itself as the national coordinating body of women’s organisations in the country.
Moreover, the said partnership goes under the agency’s efforts to boost its portfolio of clients in the social impact sector.
Jolin Ng, general manager at W in Singapore, said that the agency gives importance to equity, therefore, it works with organisations like SCWO to fulfill its commitment towards such causes and support the organisation’s plan of impacting the lives of women and society.
Koh Yan Ping, chief executive officer at SCWO, commented, “We wanted a PR partner who truly understood the intent behind the impact we are making towards the cause and enables us to better engage stakeholders from all walks of life. W stood out with their understanding of our objectives, excellent media relations and of course, strength in corporate storytelling.”
Singapore Council of Women’s Organisations boasts more than 60 member organisations representing over 600,000 women in the country. It provides opportunities, platforms, and services to empower and support Singaporean women.
Earlier this year, W Communications has also been tapped by food company Deliveroo to manage its corporate and consumer communications.