Tag: Singapore Airlines

Singapore – Scoot, Singapore Airlines’ (SIA) low-cost subsidiary, has announced the launch of “Scoot With Heart,” a campaign that promotes the value of human connections and encourages meaningful reunions through travel. 

Physical distances and the growth of digital media are blamed for the rise in social isolation since they reduce the need for in-person encounters. In response, Scoot’s most recent campaign seeks to create meaningful connections and meaningful dialogues in order to initiate positive changes in communities across its network.

During its first campaign, Scoot worked with The Smart Local and other community-based social service organisations like Lions Befrienders and the Foreign Domestic Worker Association for Social Support and Training (FAST) to plan two families’ very touching reunions. Pelago provided funding for the families’ on-the-ground activities in Singapore, and Mercure covered one of the families’ hotel stays as part of their support for the campaign.

Speaking about the campaign, Agatha Yap, Scoot director of marketing, communications, marketing partnerships and loyalty, said, “Travel is more than just getting to a destination; it is about connecting cultures and people we love. Scoot With Heart is also more than just a marketing campaign; it is our way of encouraging the community to treasure the human connections they have in their lives.” 

She added, “Whether it is making an effort to put your mobile phone aside at the dining table to have a genuine chat with a loved one, or to ring up a friend just to check-in and re-connect, we hope that this campaign sparks off such meaningful conversations once again.”

Australia – Kris+ by Singapore Airlines has selected global fintech platform Airwallex to power the extension of its lifestyle rewards app to more than 1.3 million KrisFlyer members in Australia.

The new partnership will allow for the integration of Airwallex’s Payment for Platforms solution into the Kris+ app, facilitating a more seamless payment and payout experience that supports miles earning and redemption capabilities from customers and partner merchants in Melbourne and Sydney, Australia.

The Kris+ app allows its users to earn miles from everyday spending or to pay for purchases and experiences. With this partnership, Australian users will now also be able to earn a rate of up to three miles for every dollar spent at selected partners in Melbourne and Sydney. Additionally, new Kris+ app users can earn up to 2,000 bonus miles upon making payments of at least AU$15 on the app.

Among the 100 partner merchants that are expected to join the programme in its first month of launch are Benjamin Barker, The Ugg Shop, D1 Store, and 124 Shoes.

Arnold Chan, general manager of Asia at Airwallex, said, “Kris+ by Singapore Airlines sought a partner that could provide a suite of payment processing and financial solutions that could modernise their payment infrastructure and better serve their customers. Our global financial infrastructure is ideally positioned to meet Kris+’s needs. By integrating Airwallex’s end-to-end turnkey solutions into its app, Kris+ users can enjoy a frictionless payments and rewards experience.”

He added, “We are proud to be working with Kris+ to support their growth internationally and are committed to help other Singapore-based businesses who have the ambition to scale.”

Commenting on the partnership, Luke Latham, managing director at Airwallex Australia and New Zealand, also said, “Australia is a special place for Airwallex as our birthplace, and we’re committed to supporting local businesses to grow globally while also opening doors for international brands to do business in Australia. Partnering with Kris+ by Singapore Airlines to expand their KrisFlyer programme in Australia is a great example of this, and we’re so excited to be helping them reach their customers here.”

“With international travel to Australia increasing significantly in the past year, the growing influx of visitors highlights the potential of Kris+ to offer added value to both tourists and businesses in Australia,” he concluded.

Singapore – Singapore Airlines has unveiled their latest campaign, which features a new stop-motion animation across social media, aiming to capture the essence of a wanderlust experience with their sonic identity comprising three instrumental tracks played on board SIA flights and in SilverKris Lounges.

Titled ‘The Sound of Singapore Airlines: A melodic journey awaits’, the new 30-second film captures the SIA Business Class cabin in a charming, handmade music box that takes the shape of a suitcase, bringing viewers on a trip through scenic landscapes and vibrant cities, accompanied by the airline’s signature melodies to evoke fond memories of travelling with Singapore Airlines.

Created in collaboration with Copenhagen-based director Marcus Møller Bitsch, the film’s handmade music box is inspired by the airline’s Business Class cabin. Each prop, including the iconic SIA cabin crew sarong kebaya uniform, was carefully hand-crafted and integrated into the film’s storyline.

Speaking about the project, Bitsch shared, “When I got the brief, I immediately thought it was a fantastic opportunity to use stop-motion animation to show the attention to detail and dedication that Singapore Airlines strives to bring to their customers.”

Meanwhile, Loo Yong Ping, deputy executive creative director of TBWA\Singapore, commented, “With the world embracing the wonders of AI, we wanted to do things differently by reviving the art of craft making to weave a sensory experience through music. We’re thrilled to witness this film come alive.”

Singapore and Mumbai, India – Digital ecosystem enabler Tata Communications has announced its recent partnership with Singapore Airlines (SIA) yesterday, November 7. The multi-year agreement is aimed at transforming the airlines communication and collaboration tools for better user experience and employee productivity. 

In this strengthened alliance, SIA and Tata advance a transformative initiative that enables SIA users to be connected and collaborative anytime and anywhere through the Tata Communications Global Rapide platform. This new endeavour includes enabling SIA to incorporate intelligent customer call routing into their global customer service centres for seamless customer experience.

Furthermore, the Tata Communications MOVE will be responsible for the swift and secure exchange of critical flight and passenger data on pilots and crew tablets. This lead will work towards achieving significant cost savings while also ensuring the expedited flight turn-round and enhanced on-time performance. 

Amitabh Sarkar, Vice President and Head of Asia Pacific and Japan Enterprise said, “We take great pride in our long-standing relationship with Singapore Airlines. As a global CommTech player, we are privileged to be chosen as their partner in progress as they emerge stronger than ever and strive to create new benchmarks in customer experiences.”

Over the last five years, the two have already established long-standing associations and with this new endeavour, they are set to embark on intelligent and intuitive digital solutions.

Singapore – Singapore Airlines and Indonesian airline Garuda Airlines have bared plans to enter into a joint venture arrangement that would deepen the cooperation between the two carriers, increase passenger capacity between Singapore and Indonesia, and offer customers more travel options between the two countries.

Said joint venture expands on the previous memorandum of understanding between the two airlines on November 2021.

Through the expanded joint venture, Garuda Indonesia and Singapore Airlines are allowed to potentially coordinate schedules between Singapore and Indonesia, offering customers more seamless flight connectivity between the two countries and beyond. 

Moreover, the carriers will also explore the implementation of new initiatives, including joint fare products and an alignment of corporate programmes to enhance the value proposition to customers.

Irfan Setiaputra, president and chief executive officer at Garuda Indonesia, said, “With the existence of more than a decade of collaboration between these two national flag carriers, this joint venture agreement, as a further milestone of the partnership expansion initiative, will certainly strengthen the commitment between the two carriers simultaneously, delivering a seamless and valuable flying experience to both our customers across the globe.”

He added, “The joint venture agreement is also a part of our effort to improve our company’s performance through our network strategy by optimising our network through partnership with our strategic airline partners, especially Singapore Airlines. With this initiative, both airlines agreed to further explore more advantages for both our customers, allowing them to enjoy various flight schedules with enhanced value services within the networks of Garuda Indonesia and Singapore Airlines.”

Meanwhile, Goh Choon Phong, chief executive officer at Singapore Airlines, said: “This joint venture will be a win-win arrangement that elevates the long-standing partnership between Garuda Indonesia and Singapore Airlines. It reflects our firm commitment to grow the aviation markets in Indonesia and Singapore, facilitating a greater level of business and people connections and promoting both countries as regional tourism destinations. Our customers will also enjoy even more benefits, including an improved level of network connectivity, enhanced travel convenience, and additional fare options.”

Singapore – Singapore Airlines, the national air carrier of Singapore and the market’s most considered brand, has released its latest global campaign which spotlights the real meaning of world-class. 

In collaboration with agencies TBWA\ and PHD, the latest campaign is presented through the eyes of the airline’s cabin crew who, through travel, encounters people, cultures, and places around the world, reflecting that the airline can bring this kind of exceptional experience to their customers.

Lee Lik Hsin, executive vice president for commercial of Singapore Airlines, said that the airline is committed to giving excellent service, citing that the customer is the ‘heart’ of everything they do. 

Mandy Wong, president of TBWA\ Singapore added, “We needed the new narrative to be futureproof so it could maintain relevancy in the ever evolving travel landscape of consumers’ changing travel motivations. With Welcome to World Class, it wholly captures the Airline’s unparalleled service leadership, and digital experience offerings.”

Other works from the campaign are shared across global and local channels from mainstream broadcast stations to digital and print, and key OOH placements in London, New York, Tokyo, and Singapore. More materials will be released this year such as new innovative media in the pipeline, with key brand assets, and content series starring its cabin crew through an authentic lens.

In 2021, the airline also released a campaign titled ‘Look forward to flying again with Singapore Airlines’, indicating a significant step in its recovery when the borders reopened across the world.

Singapore – Market research company YouGov releases the 2022 Best Brand Rankings, unveiling Singapore Airlines as the leading brand for the fifth year running.

SIA topped the list with a score of 53.5, remaining the dominant brand among Singaporeans even as businesses evolved amid the pandemic.

Coming in second place is e-commerce platform Shopee with a score of 47.4, followed by clothing brand Uniqlo at 46.5, and tech giant Google at 43.9.

Meanwhile, WhatsApp and Changi Airport took the fifth and sixth spot, both garnering a score of 43.8. Supermarket chain FairPrice ranked seventh with a score of 42.8, while horticultural destination Gardens by the Bay snags the eighth spot with a score of 41.5.

Wrapping up the top 10 is news platform Channel News Asia at rank 9 with a 38.8 score and video sharing website YouTube at rank 10 with a score of 38.5.

Moreover, YouGov also shared the ten most improved brands in 2022. Multi-service platform Go-Jek tops this list with an improved score of +5.7 points. Streaming service Disney+ came in second, as it continued to gain its footing locally following its launch in February 2021.

Instant ramen company Samyang followed with +4.3 points, while social media platform TikTok and local airline Scoot rounded off the top five with improved scores of +2.4 points. Ranked sixth to tenth are Singapore Post with +2.2 points, discount store chain DON DON DONKI with and Apple’s iPhone with +2.1 points each, followed by snack brand Pocky telco SIMBA, both with +2.0 points.

The rankings are based on YouGov BrandIndex’s index score, which measures overall brand health calculated by taking the average of impression, quality, value, satisfaction, recommendations, and reputation.

YouGov has also previously revealed the rankings for the best travel brands in Singapore, which was led by online travel agency Booking.com.

Singapore – Scoot, the low-cost subsidiary of Singapore Airlines (SIA), which was established in 2012, marks its 10th year in operations this June. To kick off its celebrations, the airline has launched what it dubs its biggest-ever network sale.

Scoot will be offering more than 226,000 ‘super-discounted’ seats across its network – even to its very newest addition, Jeju. Fare deals start from SGD 55 to Kuala Lumpur, SGD 79 to Bali, SGD 80 to Bangkok, and SGD 179 to Berlin. 

Through the years, Scoot has grown from a single aircraft and route to now serving 73 destinations with 59 aircraft. According to the airline, over the last decade, it has carried more than 65 million guests. 

“As Scoot enters its second decade, Scoot remains committed to its mission of providing great value airfares for the young, young at heart and cost-conscious across an ever-expanding network, while upholding the highest standards of safety, reliability and authenticity,” said the airline. 

Just recently, its parent airline SIA launched new SilverKris and KrisFlyer Gold lounges at Changi Airport. KrisFlyer is the loyalty programme for both SIA and Scoot.

Singapore – Singapore Airlines (SIA) today unveiled its all-new flagship SilverKris and KrisFlyer Gold lounges at Singapore Changi Airport Terminal 3, following a S$50 million re-design, upgrade, and expansion project. This aims to further enhance the on-ground customer experience at the Airline’s main hub, and comes as the demand for international air travel from and through Singapore takes off once again.

The Singapore Airlines SilverKris and KrisFlyer Gold lounges at Singapore Changi Airport Terminal 3 are an integral part of the Airline’s travel experience. They offer Suites, First Class, and Business Class customers, as well as PPS Club, KrisFlyer Elite Gold, and Star Alliance Gold members as high a standard of service on the ground as they would expect in the air.

Working with renowned Singapore-headquartered hospitality design firm Hirsch Bedner Associates, SIA has redeveloped the SilverKris and KrisFlyer Gold lounges by incorporating contemporary finishes and modern amenities, while embodying a timeless elegance. Customers will feel at ease the moment they enter the lounges, knowing that they can enjoy SIA’s world-class service and products even before their flights.

Singapore Airlines’ Chief Executive Officer, Goh Choon Phong, said, “Extensive customer engagement and research have gone into the design of the new SilverKris and KrisFlyer Gold lounges. Customers will enjoy thoughtfully curated product offerings and experience the signature Singapore Airlines hospitality, all within a comfortable and restful environment, ensuring that they are refreshed and ready for their journey.

According to Phong, opening these lounges at this time signals their commitment to SIA’s premium brand and growth strategy. It reinforces their position as Changi Airport’s anchor airline, and reflects our confidence in Singapore’s future as a pre-eminent global air hub.

The Private Room, the First Class section of the SilverKris Lounge, the Business Class section of the SilverKris Lounge, and the KrisFlyer Gold Lounge can collectively accommodate around 1,150 customers within their 6,100 square-metres, translating to 30% more seats and space. This also doubles the capacity that was available during the pandemic while the upgrading works were going on.

The most exclusive space within the SilverKris Lounge, the Private Room has a capacity for 78 suites and first class customers, it includes well-appointed booth seats and day rooms that are conducive for work and rest. The Private Room also offers a full fine dining experience, with exquisite cuisine and beverage options.

The Business Class section of the SilverKris Lounge include a quiet rest area to catch some shut-eye, a main dining hall with an extensive self-service buffet, a living room area with sofa seats and productivity pods, as well as an open concept courtyard-style area that offers light bites for the traveller on-the-go. A new full-service bar, with a barista in the morning and bartender service in the evening, allows customers to enjoy their favourite brew or tipple with a view of aircraft taking off and landing.

At double the size than before, the KrisFlyer Gold Lounge has an open and contemporary design with an expansive view of the airport runway. In response to customer feedback, the lounge now includes an expanded dining area and open concept working spaces, as well as dedicated restrooms and shower facilities. Customers can enjoy a wide variety of meal and drink options including favourites such as laksa, chwee kueh, and freshly steamed dim sum.

Singapore – Scoot, the low-cost airline subsidiary of Singapore Airlines, has named global communications agency BCW as its public relation agency partner in Singapore, following a closed-door competitive presentation process.

Through the mandate win, BCW will work with Scoot to raise awareness of the brand and reputation in the market, along with the safe and gradual resumption of international air travel.

For Cindy Lim, market leader at BCW Singapore, they are excited to work with the airline, noting that Scoot has been a household name and an ‘innovation-driven, youthful’ brand, one that invokes a sense of adventure.

“Singapore is, and will continue to be, a critical hub for both travel and tourism and strategic communications in Asia-Pacific, and our focus will be on leveraging our earned-plus capabilities to reach people wherever they are for Scoot as it enters its next phase of growth,” Lim stated.

Meanwhile, Agatha Yap, director for communication, brand and marketing, market partnerships and loyalty at Scoot, commented that Lim’s team immediately won them over with their understanding of the industry, clarity of thought and creative energy. She further added that they are excited to be partnering with them on their corporate communications efforts in Singapore.

“We believe passengers’ urge to travel is alive and well. Post-pandemic, we are confident Scoot’s strong value proposition, coupled with an innovative, safe and Scootitude-fuelled travel experience, will meet the demands of mass leisure travellers,” Yap stated.

Scoot had recently tapped cross-channel marketing platform Insider to create personalized, multi-channel experiences for customers on its website, therefore improving their online customer experience (CX).