Tag: Short video platform

United States – TikTok has announced that it is making its ‘Symphony Creative Studio’ tool available to all advertisers. Said tool is an AI-powered video-generation tool that can generate a video in minutes from minimal user input. 

With ‘Symphony Creative Studio,’ advertisers can turn their product information or URL into a video, add a digital avatar to narrate their video script, or localise existing videos into new languages using translation and dubbing capabilities.

Part of TikTok’s Symphony creative AI suite, ‘Symphony Creative Studio’ aims to support advertisers and content creators with free tools to make the creative production process easier and more efficient, bridging the gap between ideation and production.

TikTok’s Symphony Creative Studio introduces a range of powerful features to simplify and enhance ad creation. The Generate & Remix Videos tool allows marketers to turn product details or URLs into engaging TikTok-ready videos in minutes, drawing inspiration from top-performing content.

Meanwhile, the studio’s Avatar Videos feature uses AI-driven avatars to personalize content, offering diverse options in terms of gestures, languages, and demographics. For businesses targeting international audiences, the Translate & Dub Videos tool provides seamless language translation and dubbing, ensuring wider accessibility.

Lastly, the studio also includes a Video Editor that optimises existing content with TikTok-style elements such as captions, stickers, and transitions, ensuring alignment with platform trends. To streamline content creation further, Your Daily Video Generations delivers daily, auto-generated videos customized to a brand’s needs, leveraging insights from TikTok’s top-performing content and past activity.

All content created through Symphony Creative Studio is transparently labeled as “AI-generated,” reflecting TikTok’s commitment to innovation, efficiency, and ethical AI practices.

Jakarta, Indonesia –  The Indonesian market takes the lead in producing K-pop related videos on the short video platform TikTok, according to the latest data from the platform itself in collaboration with Kpop Radar, a K-Pop fandom data service operated by music start-up Space Oddity.

Indonesia takes up 16.4% of all K-pop related TikTok videos made outside of South Korea. This was closely followed by the Philippines (13.5%) and the United States (8.7%).

Overall, around 92.8% of these K-pop related TikTok videos were made outside South Korea.

Both the huge popularity of the short video platform TikTok and the rise of ‘Hallyu’ or Korean wave has resulted into over 97 million TikTok videos related to K-pop, thrice the previous 33.5 million K-pop-related TikTok videos made in 2019.

Jay Bae, head of global business development at TikTok Korea, said that TikTok has certainly made its mark in the music industry, joining the ranks of LPs, radios, and television

“We are grateful to be a part of this ongoing movement to support the genre and its community,” said Bae. 

Bae adds, “TikTok has changed how people consume and experience K-pop, with fans, from Korea, Singapore and across the globe, now having the space and tools to re-create and re-imagine their favourite content. As K-pop is so well-loved by the global TikTok community, we will continue to drive initiatives to support both the artists and the fans.”

Singapore – With the initiative to give small and medium businesses (SMBs) across Southeast Asia to boost brand engagement and accessibility, short video platform TikTok has launched its newest initiative ‘Shop Local Saturday’ that gives SMBs opportunities to be featured on their platform.

Currently available for SMBs across Indonesia, Thailand and Vietnam, the ‘Shop Local Initiative’ features a variety of paid advertising packages to showcase the SMB branding through a unique suite of in-app spotlight features on TikTok, which will roll out starting 4 June. With many SMBs still managing the impact of the pandemic, this initiative also seeks to level the playing field by raising awareness about their businesses and amplifying their offerings.

Through the initiative, SMBs will have the unique opportunity to not only participate in TikTok’s campaign but also to leverage the platform’s scale and reach. With special perks such as a dedicated in-app page that is designed to drive traffic to the various SMBs’ sites, exclusive access to creators, produced ads, creative workshops and listings on TikTok’s website and blog, SMBs will receive next-level brand exposure to drive conversions of more users into new customers. 

Beyond the benefits to local SMBs, local TikTok users in Indonesia, Thailand and Vietnam can also look forward to great deals, including providing promotion codes within the app for customers, available on TikTok all across June as they do their part to support their local businesses.

Esme Lean, head of small and medium business in Southeast Asia at TikTok stated that they are thrilled with the launch of said initiative, adding that the initiative aims to empower more SMBs to use TikTok as a platform to find their authentic voice and reach new audiences.

“This is our way of supporting SMBs and enabling them to grow in spite of the pandemic. We hope to show SMBs in Southeast Asia that they can leverage TikTok to launch meaningful campaigns that will ultimately drive sales and real business results,” Lean stated.

TikTok notes in its TikTok SMB Report conducted by TikTok for Business, 1 in every 4 SMBs in Thailand as well as 1 in every 3 Vietnamese and Indonesian SMBs have used TikTok as their preferred ad platform and find TikTok ads to be most effective, highlighting the strength of the platform as a marketing tool to drive their business goals.

In addition to the various benefits brought to SMBs by Shop Local Saturdays, TikTok will also amplify the initiative further on the platform through In-Feed Ads as well as attention-grabbing full-screen displays known as Brand Takeovers, to direct users to the Shop Local Saturday listings throughout June.

Beyond Shop Local Saturday, TikTok is firmly committed to helping SMBs bounce back by providing them with the tools, resources and best practices to connect with their audiences and grow their business during this difficult time:

  • TikTok Ads Manager: SMB can leverage TikTok Ads Manager to create advertising campaigns with easy set up and flexible budgets while helping their business to reach their relevant audiences. 
  • Grow with TikTok – Starter Lab: A monthly training programme kickstarted in February 2021, where over 6,600 SMBs have since benefited from learning directly from established figures in the marketing industry and TikTok experts on getting started on the platform. 
  • Small Business Resource Center: Introduced in March 2021, it houses TikTok’s practices and resources for SMBs to learn to connect with their audience and drive results. 
  • Lead Generation: TikTok’s first-party solution that helps businesses reach prospects in order to convert them into potential customers with ease, is also available to businesses. Lead Generation enables businesses of all sizes to create seamless interactions to reach prospects in order to convert them into potential customers. 
  • Supporting Local Payments on TikTok Ads Manager: TikTok supports local-friendly payments through integration with e-wallets like DANA in Indonesia and Rabbit LINE Pay. 
  • Signed Memorandums of Understanding (MOU) with the governments in Indonesia, Thailand and Vietnam: TikTok has also partnered local governments in key markets with MOUs, reinforcing its commitment to supporting SMBs across the region.

Singapore – Short-video platform TikTok has announced two new features that promote ‘kindness’ online and to create a safe and supportive environment in the platform.

The first feature allows TikTok users to filter out comments by deciding which only appears in their public posts. With the new ‘Filter All’ feature enabled, comments aren’t displayed unless the video’s creator approves them using the new comment management tool.

Said feature was built under the premise of an existing collection of comment controls that allow people to filter spam and offensive comments, and specific keywords.

Meanwhile, the second feature is a new comment prompt, which asks people to reconsider posting a comment that may be inappropriate or unkind. It also reminds users about TikTok’s community guidelines and allows them to edit their comments before sharing.

“Creating a safe and positive app environment that allows creative expression to thrive is our priority. We’ll continue to strengthen our safeguards for users, build tools that provide people with more control to shape their experience, and keep listening to feedback from our community and experts,” said Jamin Tan, head of regional product policy, trust, and safety at TikTok APAC.

With the TikTok community growing in number, the company has aimed to launch these new features as a way to focus on what matters to online creators: being creative, finding community, and having fun.

“Part of this fun is engaging with content, sharing ideas, and connecting through comments. Our goal is to promote a positive environment where people support and lift each other up,” the company said in a press statement.

Kuala Lumpur, Malaysia – Global esports organizer Forest Interactive Gaming Habitat Team (FIGHT) and video-sharing app TikTok have partnered to launch TikTok Gaming Ground PH (TikTok GGPH), an esports dedicated account, within the platform. This marks the start of a year-long partnership between TikTok Southeast Asia and FIGHT Esports, which is kicking off with TikTok Philippines.

Through TikTok Gaming Ground PH, the community of Filipino gamers on TikTok can expect a line of live gaming events and tournaments hosted by the official TikTok GGPH account, as well as even more gaming content, shared and compiled by the TikTok PH Gaming Community.

Gaming Operations Manager of TikTok PH, John Castro, commented that the app continues to pursue opportunities to inspire creativity and bring joy to all Filipinos.

“With gaming actively becoming a positive source for community building and enjoyment, we are happy to be doing our part in providing the growing gaming community with a platform for education, positive connections, and interaction,” said Castro.

To inaugurate their partnership, TikTok Philippines and FIGHT Esports are jointly hosting the first-ever #TikTokGGPH Creator Cup Tournament, which will be set within Valorant, a popular first-person shooter game developed by Riot Games. The Creator Cup Tournament will take place on 27- 28 February from 3 pm to 9 pm PST, to be live-streamed on TikTok via @tiktokggphofficial. To raise the stakes, TikTok Philippines is offering a $1,000 prize pool to be awarded to the champion, 1st runner up, and 2nd runner up of the tournament.

FIGHT is the esports arm of mobile platform Forest Interactives, which focuses on tournaments, showcases, and seminars that will help the gaming community. It has already hosted over 80 tournaments in seven countries, including Malaysia, Indonesia, the Philippines, Myanmar, Thailand, Cambodia, and Taiwan.

FIGHT’s Project Manager Chantal-Denise Ortega said that TikTok is fast becoming a place where people create, share, and enjoy a new type of experience. It really makes a lot of sense for them to leverage the digital entertainment platform to reach the gaming community and give them the opportunity to connect and share their passion with fellow gamers around the world.

“This will create a unique and innovative esports experience where they can follow and engage with their favorite gaming content creators, tune in to esports tournament live streams, as well as celebrate esports in ways that have never been done before,” Ortega added.

The TikTok app is also holding a video campaign for the official #TikTokGGPH launch, starting from 12 to 28 of February. Users may upload videos that capture their gaming style and must use the hashtag #TikTokGGPH. At the end of the campaign period, 20 creators will be selected to become part of TikTok’s community of gamers, based on the level of passion for gaming and creative potential seen in their videos.

India –  India’s version of TikTok, short-video app Chingari, has announced that it has collaborated with short-video news app Dekko to introduce infotainment to its users. 

With this partnership, Chingari aims to make video content on news and information more accessible and shareable. 

The Chingari app. Image from Google Play.

Dekko is an early-stage start-up that is focused on delivering trending news summarized in 30 seconds for a Non-English-speaking audience. The tie-up is designed to specifically serve Hindi-speaking consumers across the globe. Chingari will be boosting content accessibility in various genres including politics, business, and entertainment, as well as international, technology, and lifestyle for the news consumers of Dekko.

The Dekko app. Image from Google Play.

“We are delighted that Chingari users will now have [access] to the latest news and happening across the world from Dekko. Our aim is to provide a seamless experience to our millions of users to keep themselves updated with the events occurring around the world along with creating and watching interesting content,” said Chingari’s CEO and Co-Founder Sumit Ghosh.

Adding to this, Deepak Salvi, Chingari’s COO, and co-founder commented, “We are glad to have Dekko as an official news partner with us. This partnership will change how users are going to view [news] nowadays. [Over a period] of time, on-the-go news consumption has been evolved.”

Meanwhile, Dekko in a press statement, said, “We are very excited to partner with Chingari which is continuously striving to build India’s strongest and most entertaining short-video platform. With this partnership, we aim to fill the gap for high quality, credible short-video news in the industry and reach millions of [users],”

Just recently, Chingari has also introduced a brand-new over-the-top (OTT) platform, Chingari Multiplex, enabling users access to their favorite Indian movies. 

Singapore – As Singapore’s multi-currency mobile wallet YouTrip reaches its four-month mark in the short video platform TikTok, it shared how it maxes out the platform’s massive userbase to stay present in consumers’ minds. 

YouTrip established its TikTok account in June of this year, and as of current, it has a total of 32.5k followers and has garnered 691.3k likes across its videos.

YouTrip’s service comes with a prepaid Mastercard and enables users to pay in over 150 currencies with no fees. Branded as a “travel” wallet, its TikTok videos circle lifestyle content, such as tips on how to enjoy international destinations such as Spain, a list of the “coolest” Apple shops, and how one can get a taste of travel through whipping up different versions of super grain bowls. 

The brand revealed that it uses a two-pronged approach to leverage its presence in TikTok: making informative content and staying relevant to trends.

For valuable content, it adopted a strategy of adapting original blog articles that had performed well to the TikTok format. During the firm’s content planning process, it identified e-commerce shopping guides and hotel reviews as such. One of its most successful TikTok videos featured a guide to get the “Cheapest Nintendo Switch,” garnering over 119k views to date.

@youtripsg

If you know someone looking to buy a Nintendo Switch, share this with them! 💜👆🏼👀 #nintendoswitch #gaming #videogames #youtripsg #foryoupage #fyp

♬ original sound – YouTrip SG – YouTrip SG

In terms of staying within the wave of trends, YouTrip identified that it is vital to be the first-mover in driving reactive content on trending topics, audios, or hashtags.

Hopping onto the challenges bandwagon, YouTrip took an informative spin on the challenge featuring the trending song Kings and Queens by American singer Ava Max. In such challenge, users showcased culture and traditional costumes. YouTrip took the opportunity to emphasize its branding on travel and culture, and published a version featuring real queens from around the world. The rendition garnered over two million views and 12.8k followers in two weeks.

@youtripsg

We stan a true queen 👸. Like for part 2! #learnontiktok #youtripsg #kingsandqueens #queen

♬ original sound – YouTrip SG – YouTrip SG

The brand shared that by driving travel content, it also aims to strengthen its brand positioning to remain top-of-mind for when travel rebounds.

Head of Marketing Jeremy Lim said that curating meaningful content that resonates with users has been the core of YouTrip’s marketing strategies.

“Our venture into TikTok allows us to tap into our creativity to find new ways to connect with our users. We encourage brands to consider including TikTok in their marketing mix as well if they aim to establish themselves as relatable and reliable,” he said.

Chew Wee Ng, head of SEA business marketing at TikTok also commented, “TikTok is about embracing the creative, positive, and real moments that make our community so special, with solutions for businesses to connect and grow with our wonderfully expressive community.”

Ng also emphasized that with the right content strategy and a touch of authenticity, any brand can find success on the global stage with TikTok.

“YouTrip’s rapid growth on the platform is a prime example. As one of the first movers, they’ve incorporated TikTok early into their marketing mix and are now reaping its successes through a customized content strategy, collaboration with the TikTok community, and growing with a global audience,” said Ng.

Mumbai, India – India’s short video platform Chingari and entertainment brand The Q India has formed a joint programming and marketing agreement that will enable content from the brand to be featured in the platform.

The partnership comes as Chingari expands its delivery of content to include short-form video on demand (VOD) together with games and news.

The Q India is a Hindi language channel and VOD provider delivering digital programming from social media stars and leading digital video creators with young Indian consumers as its target, mirroring that of Chingari’s main audience.

The content on the Chingari platform will be offered on an ad-supported basis.

Deepak Salvi, co-founder, and COO of the Chingari app said that India has evolved from being a consumer of traditional TV content to a creator of digital content.

“We share the ambitions of Q India to create a new and dynamic brand delivering the content that the young Indian audience is looking for on platforms that they can engage with all day every day. As we build our content offering across both [user generated content] and professionally produced content to our fast-growing audience, we are excited to add programming from Q India to the mix,” Salvi said.

Meanwhile, The Q India’s Chief Revenue Officer Krishna Menon commented, “Chingari has proven to be one of the fastest-growing apps in India driving millions of views daily across their platform. We look forward to co-marketing our brands to our respective users and continuing to deliver together great content for [young Indians]. We expect that offering Q India content across yet another major and fast-growing platform will increase our value to the brands and advertisers who we align with”

The Chingari app, which means “spark” in Hindi, was launched in 2018 and saw its user base surge when TikTok was banned in the country earlier in June.