Singapore – KADDRA, a local-based commercial technology company, has announced the conclusion of its first phase of integration with e-commerce platform Shopify in a move to offer a comprehensive e-commerce ecosystem for SMEs on both mobile app commerce and web-based digital stores.

The new integration enables businesses to cover both digital sales channels, while increasing sales, widening marketing reach, and improving customer satisfaction and engagement.

“With its user-friendly accessibility, Shopify is an ideal partner for KADDRA to integrate with, and give both Shopify and KADDRA clients the opportunity to sell their products on both mobile and desktop seamlessly,” KADDRA stated in its press statement.

The local-based tech company provides mobile app commerce and marketing solutions, connecting businesses with their customers through a white label end-to-end platform. This then improves sales processes, marketing reach and customer service to partner SMEs through a subscription-based model.

“We have developed the most advanced mobile solution to date, offering native app commerce technology on a subscription model which fits perfectly with the SaaS model of web solutions like Shopify. E-commerce companies have been instrumental in the last 10 months to transform SMEs digitally and we are now looking at 2021, offering a synchronized mobile and web storefront, to help businesses reach the largest number of customers,” said Quentin Chiarugi, executive chairman and CEO of KADDRA (pictured left).

Meanwhile, Will Beattie, COO & CTO of KADDRA (pictured right) commented, “Our integration will make the sales process seamless and user-friendly. Businesses will be able to use either their Shopify back office or KADDRA back office to run both mobile and web stores simultaneously. Traditional web-based eCommerce has advantages in attracting new customers whereas native mobile app commerce is perfect to keep them close and engaged. Combining the two, will give SMEs the most powerful omni-channel eCommerce ecosystem to date.”

Manila, Philippines – Philippine installment payment platform BillEase has announced new partnerships with four ecommerce platforms namely Shopify, WooCommerce, Magento and Prestashop to bring payment installment schemes for merchants and retailers in the country

Merchants that use any of these platforms can now integrate with BillEase and activate ‘Pay Later’, ‘Pay in Installments’ and ‘Pay with Down Payment’, which will provide customers with flexibility in payments and smoother shopping experience.

The multi-platform partnership is in response to retailers doubling their efforts in ‘moving’ their businesses online in the mid of the pandemic. Furthermore, as many Filipinos are still unbanked and uncarded due to signup processes, BillEase provides both merchants and customers ease of service. 

BillEase, which is developed by SEA-focused fintech company First Digital Finance Corporation (FDFC), enables customers to spread the cost of their purchases over time at a low interest rate, giving them flexibility and increased purchasing power. It also allows customers to afford big ticket purchases beyond their credit limit with a down payment solution. 

On the other hand, the payment platform benefits merchants by paying them in full, absorbs all credit and fraud risks through its proprietary credit decisioning technology. BillEase also lifts conversion rates in the online space to accommodate payment with less friction and faster approval time.

“With this integration, we’re bringing our financial product closer to consumers by making it easier for merchants to add our point-of-sale financing option. Installment purchase is already a very popular option for most Filipinos when they shop in malls. But these offline offerings often don’t translate well to the online world and the payment experience is not seamless,” said Georg Steiger, CEO and co-founder of FDFC

He added, “Our goal is to help merchants improve their conversion rate by making the online buying experience a pleasure for customers. Spreading payment over monthly installment with extremely affordable rates makes their shopping experience lighter. For merchants, they can enjoy an increase in basket sizes and more conversion as we also support 0%-APR plans with no cost to customers. Over 90 percent of Filipino consumers are disenfranchised when it comes to credit cards. In contrast, BillEase is a simple, safe and transparent cardless alternative to revolving credit lines for online shoppers who primarily use debit cards and are usually underserved.”