Mumbai, India – Shemaroo TV, an Indian Hindi-GEC (general entertainment) free-to-air television channel owned by Shemaroo Entertainment Limited, has named independent ad agency, Infectious Advertising, as its creative partner. The agency will be handling its ATL, BTL, and trade communication business.
Launched in 2020, Shemaroo TV is available on all DD Free Dish, which is a free-to-air satellite television provider, and major direct-to-home (DTH) operators and cable networks. It aims to win over the Hindi-speaking market with a mix of original and iconic show offerings. Infectious will be providing strategic as well as creative support to help Shemaroo TV realize its goal.
Nisha Singhania and Ramanuj Shastry, co-founders & directors of the agency, said, “Shemaroo is a household name in Indian entertainment. We are honored to partner with Shemaroo TV and look forward to creating new entertainment history.”
Meanwhile, Rahul Mishra, head of marketing and communications at Shemaroo Entertainment, commented, “We are excited to onboard Infectious Advertising as our creative partner in our journey of building Shemaroo TV as India’s most loved Free-To-Air Hindi GEC. I am confident that this synergy will create a strong brand story for Shemaroo TV which complements our proposition of entertaining the Indian audiences with our high-quality content.”