Tag: SHAREit

Dhaka, Bangladesh – SHAREit Group, the global internet technology company, mainly dedicated to mobile internet application development and digital services, is set to bolster its business in the Bangladesh market to fulfill the diverse demands of the people in the country.

According to a report by Dhaka Tribune, the number of internet users in Bangladesh has increased by 19%, totaling 7.7 million between 2020 and 2021. In January 2021, there were 47.61 million internet users and the Internet penetration in the country stood at 28.8%.

SHAREit, which owns the flagship product, SHAREit app, aims to double down on the highly engaged digital audience in the country. The company said that while there is a vastly increasing number of internet users in Bangladesh, the development of internet channels and resources is rather slow, and therefore opening up the need for a rapid and reliable internet application.

The SHAREit app offers opportunities for users to access a platform that enables online streaming videos, file transfer facilities, as well as applications aimed at gaming, entertainment, and personalized digital content. 

Starting mainly from offering a file transfer app, SHAREit group has since branched out to offering brand marketing, digital advertising, and entertainment solutions. SHAREit offers a wide inventory for advertisers and has also performance advertising solutions to drive installs for brands and gaming apps. In addition, SHAREit offers in-game advertising and payment solutions. 

“Over the years, our growth as a platform for marketing and entertainment as well as the meteoric rise of total users has been phenomenal. Now that we have many users in Bangladesh, we want to strengthen our business in this country to partner with local and global apps and serve our users in more enhanced ways,” said Karam Malhotra, partner and global vice president of SHAREit. 

The SHAREit group has mapped out plans to cater to the digital entertainment, brand marketing, and advertising solution needs of the country. This is expected to benefit the users in multi-faceted ways as it comes as an alternative channel for brand marketing as well. 

According to SHAREit, its presence is now at 200 countries and is available in 45 languages. Currently, SHAREit Group has its offices in various regions in the world, including Singapore, Indonesia, the Philippines, and the United Arab Emirates, among others. 

Jakarta, Indonesia — Marketing plays a major role in helping brands in identifying, anticipating and satisfying customer needs while also building a deeper connection with them. Marketing has been an ever-evolving field. As the costs for innovation increase, the costs associated with not keeping up are higher yet.

This discussion is probably relevant now more than ever. The ongoing pandemic is shaping the structure of a new way of life. Now, how do brands evolve to stay connected to the consumers? The past few months have witnessed numerous changes in the behavior of consumers and their general way of life. Social Distancing is here to stay. So, it is clear that the effects of COVID-19 would last way beyond these few months. Content consumption has increased significantly, and this has induced brands to reconsider their marketing plans to align with this change.

The Holy Month of Ramadan

One of the major examples of the changes and impacts caused by the outbreak of COVID-19 is during the month of Ramadan in Islamic countries. It’s the month in which Muslims across the world socialize with others. They fast, pray, and reflect their acts to the community and themselves. This is why most of us call it “The holy month of Ramadan’. Usually, promotion and sales have been at its peak during the month of Ramadan. But with the pandemic, sales have plunged due to the decrease in social income and economic welfare.

The scenario narrated above provides a grim, yet hopeful picture. It is safe to say that the growth of digital marketing is inevitable. Brands are looking for newer avenues to engage with consumers and content sharing platforms. This includes SHAREit as one of the perfect alternatives.

SHAREit as a Digital Marketing Platform

The rise of SHAREit can be attributed to its diverse user base. It has over 1.8 billion users speaking 45 languages in about 200 countries. 

Especially during the pandemic, there have been big increases in digital activity. This leads to brands spending significant parts of their budgets on online advertising. This is in order to reach out to users who are under strict lockdowns. An increase in the amount of time spent playing games and watching videos has also been observed. 

A vital consideration for brands is to design appropriate messaging for their target audiences. This depends in a major way, on the content consumption patterns of the target audience. Usually, consumers are interested in consuming light-hearted short format content. Brand communication then is more efficient if it is designed in the same manner. Consumption insights hence play a major role in communicating the right message.