Tag: SevenRooms

Singapore – To expand its marketing suite for hospitality operators, global guest experience and retention platform for the hospitality industry SevenRooms has launched an e-mail marketing tool that is built with a set of personalised trigger-based emails from operators to customers, aimed to help in continuous engagement with guests.

Working in conjunction with SevenRooms’ automated e-mails, the customers will be able to send one-time, customised marketing emails directly to the SevenRooms platform in order for operators to control the way they use their guest data. 

The platform will also allow operators to build their brand by having direct touchpoints with guests, whilst being provided with insights that matter to their business including the reservations, covers, and revenue attributed to each email. 

In addition, this will support operators with a solution that is connected throughout a restaurant’s tech stack, without using third-party email service providers. It is directly linked to the SevenRooms CRM and operating system so operators have full control over their messaging and its receivers.

Meanwhile, in line with the goal of enhancing the guest experience, this gives updates about their favourite venues, receive targeted messages and promotions, or simply control the venues from which they receive marketing. 

Allison Page, co-founder and chief product officer at SevenRooms said that SevenRooms provides an email marketing product with a functionality that cannot be seen in other traditional email marketing platforms.

“While other email service providers promise revenue, SevenRooms can prove it with accurate data on the revenue generated by each campaign to truly measure email marketing performance,” she added.

Singapore – SevenRooms, a guest experience and retention platform for the hospitality industry, has now expanded to Singapore and Hong Kong. The local team will be led by Paul Hadida, SevenRooms’ general manager for APAC, who has over a decade of hospitality industry experience and has led the platform’s rapid expansion in Australia over the last 18 months.

SevenRooms’ CRM-driven platform includes a reservation, waitlist and table management, online ordering, contactless order and pay, review aggregation, and marketing automation. It empowers operators to create meaningful and personal guest relationships both on- and off-premise that maximise profits, incentivise loyalty, and cultivate exceptional experiences at every interaction, from acquiring to engaging and retaining more customers.

The expansion will see SevenRooms significantly ramping its on-the-ground presence in Hong Kong and Singapore with the hiring of sales and customer success roles. The company is currently recruiting heavily across the region, with 11% of the company’s total global roles for 2022 expected for APAC. This will account for a 120% increase in the number of SevenRooms employees across Singapore and Hong Kong. Moreover, SevenRooms will continue to build out integrations across the region over the coming months.

Hadida noted that this is a significant milestone in the platform’s mission to revolutionise the way the global hospitality industry provides exceptional guest experiences.

“We’ve grown organically in the region over the last few years, with 1-Group, Jigger & Pony, and Wine Connection amongst our existing local customers. The timing of our launch is very significant. Restrictions are easing at different rates, and while challenges remain, there is excitement about what the future holds. Our mission is to help operators – big and small, new and established – rebuild by creating the data-driven foundations that incentivise loyalty, boost revenue and build meaningful guest relationships.”

Meanwhile, Joel Montaniel, SevenRooms’ CEO, commented that they are delighted to officially launch SevenRooms in Singapore and Hong Kong, empowering operators as they enter a new era for post-pandemic hospitality. 

He further shared that these cities are two of the hospitality capitals of the world, offering a diverse array of restaurants known for their culinary excellence and incredible guest experiences. 

“After two incredibly challenging years, we are helping the local industry return to its former glory. Through the opening of our local office, in addition to the planned expansion of our on-the-ground team, we are supporting the local hospitality sector, helping operators discover new ways to adapt and drive growth in an ever-evolving, competitive market,” said Montaniel.