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Technology Featured APAC

CX firm Genesys welcomes two new senior hires to boost APAC presence

Singapore – The global customer experience orchestration company, Genesys, has just announced two new senior appointments, to reaffirm the importance of APAC as a growth market for the company. 

The key senior hires are Assaf Tarnopolsky, the new senior vice president and general manager for APAC, and Stephen Hamill, the new vice president for ASEAN and South Asia.

Tarnopolsky will be driving cloud business momentum in APAC, which experienced strong growth in the fiscal year 2021. He brings with him more than 25 years of leadership experience to the role, including most recently as director of marketing solutions for SEA, North Asia, and Japan at LinkedIn, where he drove significant growth for the platform’s advertising business in Asia. Tarnopolsky’s past media and technology career highlights also include serving as the CEO of tech-news start-up Tecca.com, the vice president at Sony Pictures, and director of international business development at mobile-media pioneer MobiTV.

Meanwhile, Hamill will be responsible for business strategy and sales with a focus on accelerating the growth of Genesys in ASEAN and South Asia. He possesses more than two decades of expertise, having held senior leadership roles in APAC with technology firms such as Oracle and Adobe.

Commenting on his appointment, Tarnopolsky said that he looks forwards to being a part of Genesys at a pivotal point in its journey to assist businesses in their digital transformation journey.

Meanwhile, Hamill commented, “I am thrilled to be driving the next chapter of growth for Genesys and look forward to deepening our presence across the region.”

ML Maco, Genesys’ executive vice president for global sales and field operations, shared that customer experience has become a strategic differentiator as companies adopt cloud and digital technologies to meet customers’ evolving expectations, especially post-pandemic. 

“I am confident with Genesys, they have the platform to transform customer interaction into an empathetic customer experience. The leadership of Assaf and Stephen will help APAC businesses realize the value of the vision we call ‘Experience as a Service’,” said Maco.

The appointments come after Gwilym Funnell’s elevation from Genesys’ head of Asia Pacific to global head of strategic growth, which is a newly created global role responsible for identifying new opportunities for the company to expand across new market segments and establish strategic partnerships.

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Technology Featured APAC

Conversational AI company LivePerson hires former Adobe exec as SVP for APAC

New York, USA – To lead and accelerate the company’s growth in the Asia Pacific region, global conversational AI company LivePerson has recently appointed former Adobe executive Ian Kinsella as the company’s senior vice president for APAC.

Through his newly-found role, Kinsella will oversee LivePerson’s sales and customer success organization in APAC, expanding the company’s go-to-market strategy in the region as well as its team of sales and customer success experts. LivePerson partners with many of the region’s top brands-including mobile operators, insurers, banking and financial services institutions, retailers, and more-to provide AI-powered marketing, sales, and care experiences to their customers.

Prior to joining LivePerson, he led Adobe’s Digital Experience business across APAC, with responsibility for commerce and customer journey management solutions. Kinsella came to Adobe through its acquisition of the e-commerce platform Magento, where he led the APAC business. Previously, he served as vice president at SAP, leading the customer experience & commerce business in APAC and managing a portfolio of sales, service, marketing, and e-commerce solutions.

Kinsella also spent more than a decade as an entrepreneur, bootstrapping start-ups in Singapore, Malaysia, and Hong Kong. He has lived in the region for over 20 years and currently resides in Sydney, Australia.

“I’m thrilled to join LivePerson at this critical moment. Now that APAC consumers use mobile devices as their primary tool to connect with brands, we see a massive opportunity to help more of the region’s top brands offer and scale AI-powered conversations on their preferred channels, from WeChat to LINE, WhatsApp, and in-app messaging,” said Kinsella, regarding his appointment.

Meanwhile, Rob LoCascio, founder and CEO of LivePerson, commented, “With billions of mobile users, the Asia-Pacific region offers incredible opportunities for LivePerson. Bringing Ian on board catalyzes our APAC operation to partner with even more of the region’s signature brands to deliver our global vision for conversational AI’s transformation of commerce and care. I’m excited to welcome him to our executive team.”

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Technology Featured Global

DoubleVerify appoints new SVP to lead new ‘Global Client and Agency Partnerships’ team

Singapore – DoubleVerify (DV), the global software platform for digital media measurement, data, and analytics, has announced the appointment of James Cashmore as its new senior vice president of global client and agency partnerships.

Cashmore brings with him 25 years of experience in the digital industry. He previously worked as the global client partner director for Google APAC in Tokyo, where he led a team that worked with some of the largest technology and automotive global brands. Prior to Google, Cashmore also held positions at technology content publishing companies VNU and Ziff Davis.

In his new role, Cashmore will be leading a newly-formed team called ‘Global Client and Agency Partnerships’ (GCAP), which focuses on addressing the holistic needs of top global brands, agencies, and consultancies. He will be based in London and will report directly to Julie Eddleman, the EVP and chief commercial officer of DoubleVerify.

The GCAP team will be responsible for cultivating relationships with DV’s largest global customers, offering end-to-end leadership and coordination with local markets, and ensuring seamless delivery of DV’s comprehensive solutions. The team will also be structured and empowered to offer vertical expertise, best practices, and industry thought leadership, as well as to negotiate new and existing global deals on behalf of DV. Furthermore, the team will be leveraging close customer feedback loops to serve as the upstream input for the product roadmap and resource allocation guidance.

Commenting on his appointment, Cashmore said, “I’m thrilled to join DV at such a pivotal point in its growth journey. I look forward to applying my extensive industry experience to help strengthen our leadership position globally, as the company expands its commercial footprint and continues to deliver best-in-class solutions across the digital ecosystem.”

Meanwhile, CEO of DoubleVerify, Mark Zagorski shared that Cashmore is the ideal choice to spearhead the new Global Client and Agency Partnerships team, under the leadership of Eddleman.

“As Julie continues to take steps to evolve our commercial structure and strategy, James’ previous industry and leadership experience make him a well-suited addition. He is tasked with developing the infrastructure and processes essential for this team’s success, as we deliver a seamless experience throughout the customer lifecycle,” said Zagorski.

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Technology Featured Global

InMobi appoints Krista Thomas as SVP, head of marketing for marketing cloud division

Singapore – Marketing cloud company InMobi has announced the appointment of Krista Thomas as senior vice president and global head of marketing for its InMobi Marketing Cloud Division.

She brings in 20 years in the media and marketing industries to dramatically expand InMobi Marketing Cloud’s global awareness and influence, optimize customer acquisition, and launch innovative new solutions that leverage InMobi’s end-to-end advertising solutions to activate audiences, drive meaningful connections, and ignite growth.

Thomas is previously the SVP for marketing of advertising platform Amobee where she helped define the company’s TV-first strategy, help build a world-class marketing discipline, and relaunch the brand’s positioning and messaging in support of its CTV Allocator solution. 

She also served as SVP for marketing of software company VideoAmp and asn VP for product marketing of Rubicon Project (now Magnite) which she helped go public in 2014 and where she collaborated closely with InMobi to launch and drive the adoption of programmatic mobile and video advertising around the world.

Speaking about her appointment, Krista said, “InMobi Marketing Cloud has delivered steady growth around the world, extending its lead as a top three mobile advertising provider and the only one fully committed to transparency and an open media ecosystem.”

She added, “As vaccines continue to roll-out and doors reopen, businesses everywhere are seeking partners that can help them re-engage and reignite their audiences to take or defend market share. InMobi is that partner, and now is the time.”

Meanwhile, Abhay Singhal, co-founder of InMobi Group and CEO at InMobi Marketing Cloud commented, “As InMobi builds toward its next phase of growth, we are thrilled to welcome Krista to the executive team as InMobi Marketing Cloud’s first Global Head of Marketing. She will play an instrumental role in advancing our mission to drive real connections between brands and consumers through intelligent, mobile-first experiences.”