Australia – Semi Permanent, the creativity and design festival firm based in Australia, has officially launched today its creative services and experience design agency, SP Brand Studio.

SP Brand Studio aims to bring together innovative brands and creative audiences through the lens of contemporary culture, and physical and digital experience design.

The new creative agency will be offering services in strategy, creative, and curation, as well as omnichannel production. It will also be tapping its network of global talent to deliver first-to-market concepts and ideas for partners and owned IP, driving cultural connection, audience engagement, and relevance for modern brands in the luxury, lifestyle, design, and technology sectors.

Murray Bell, Semi Permanent’s founder and CEO, believes that after nearly 20 years of creating well-attended events across the globe as well as online, Semi Permanent is uniquely placed to share its success with the brand partners.

“We know that an experience has the profound ability to directly connect with and immerse an audience in a brand’s story, and never before has that level of cut-through been necessary for gaining a competitive advantage,” said Bell.

The founding clients of SP Brand Studio are KPMG, Microsoft, Heaps Normal, and Perion, as well as Sea Forest, who join ongoing retainer accounts Rare with Google and Highsnobiety.