Tag: SaaS platform

APAC – SaaS technology company Eagle Eye has released its audited results for the financial year, showcasing 36% group revenue growth, and significant international revenue expansion driven by the US (129%) and APAC (56%), including its first customer in Singapore.

This is in line with the Eagle Eye’s continued expansions in the UK, Taiwan, and Australia, as well as their upcoming launch of ‘Eagle AI’ in 2024, an AI offering building on the company’s previous capabilities.

According to Tim Mason, chief executive of Eagle Eye, the development in the field of AI represents an enormous opportunity for their future, where the company sees three tangible areas for progression. First would be to continue aiming to be the leading enabler of advanced analytics and AI, followed by launching EagleAI for retailers globally, and using AI to enhance their tech stack and development capabilities. 

He also mentioned that recent developments in AI across the retail industry demonstrate that personalisation is going to be easier for all types of retailers globally to adopt, which presents an exciting opportunity for Eagle Eye’s existing AIR platform.

Talking about the upcoming AI offering, Mason said, “We have entered FY24 in a strong position with considerable momentum across the group. We are particularly excited by the opportunity for EagleAI, our new AI offering launching in 2024, building on the capabilities brought into the group with the acquisition of Untie Nots”. 

“Internally, we are exploring how AI can be applied to our own internal projects, processes  and tools to continue running the business in a more efficient way. It is in its early stages, but we believe this will be vital to reducing toil whilst maximising the time spent on innovation and product development. We expect AI to be the capability that enables further efficiencies within Eagle Eye which in turn could drive higher margins to allow us to reinvest into the business to support our continued growth,” concluded Mason. 

Sydney, Australia – Global location-based analytics firm Meshh has announced a new office opening in Sydney, Australia, as part of its APAC expansion. This will be under the leadership of Meshh’s Managing Director Duncan McIntyre.

Meshh is a SaaS platform that aids event organizers, venues, and brands to accurately measure engagement and interaction in physical spaces. It also delivers insights to marketers on how customers behave in real-world environments so they can deliver richer and more immersive experiences.

As part of the expansion, McIntrye will be returning to his native Sydney to help brands and agencies accurately monitor and plan their physical campaigns across retail, exhibitions, events, and properties, creating richer and more effective experiences.

Commenting on the announcement, McIntyre said that Australia has a legacy of leading the world in physical brand experiences and that the market aims to further this leadership.

“However, until now, marketers and agencies have been hamstrung in their ability to provide consistent engagement data to analyze and demonstrate the impact of such marketing endeavors. Launching Meshh in Australia provides a robust ‘spatial intelligence’ solution to that problem, as we continue to offer advanced data and behavioral insights across the APAC region,” said McIntyre.

Most recently, Meshh has announced its acquisition by global marketing and technology business Limelight Platform. Through this, Limelight and Meshh’s combined client lists, products, and active and passive data collection and analysis will be laying out the roadmap to the future of live events and activations worldwide.

Jakarta, Indonesia – PT. Bank Commonwealth (PTBC) in Indonesia, the subsidiary of Commonwealth Bank of Australia, has partnered with lifestyle marketing platform Perx Technologies, to further drive its customer growth and engagement through digitalization.

The partnership comes after the recent launch of PTBC’s new mobile banking app, CommBank Mobile, which was designed to help its users better manage their finances and achieve their goals through features such as an easy-to-use expense tracking function and goal saver product. 

Through the partnership, PTBC will be leveraging Perx Technologies’ lifestyle marketing platform to deliver personalized and gamified engagements that reward customers for specific actions and interactions. Perx Technologies will also enable PTBC to run multiple reward campaigns that appeal to their customers and efficiently meet business objectives.

“The Perx platform was purpose-built for large enterprises, investing in mobile-led and data-driven approaches. The primary driver has been to creatively connect with customers and drive change in customer behavior through dynamic last-mile engagements while boosting revenue and improving customer experience through instant gratification. This has been a key differentiator for us, and we are thrilled to support PTBC in its journey to further improve its engagement with its customers,” said Anna Gong, the founder and CEO of Perx Technologies. 

Meanwhile, PT. Bank Commonwealth’s Director of Digital and Strategy Ming Chen believes that Perx Technologies will help them achieve their customer acquisition targets, and its deep domain expertise in the banking and financial services sector, and end-to-end customer data and engagement platform will be a great match for PTBC’s customer acquisition and retention needs.

“As we demonstrated in the past with our digital innovations, which has included the digital e-Kiosk, and the SmartWealth app – our award-winning wealth management mobile application, PTBC is committed to continuing its digital transformation journey. The CommBank Mobile app is the next evolution of that journey and will ensure Commonwealth Bank continues moving towards its purpose, which is to improve the financial well-being of our customers and communities,” said Chen.