Tag: Roche Diagnostics

Blending advocacy and social responsibility: Behind Roche Diagnostics’ ‘Everyone Deserves to Get Tested’ campaign rollout
Blending advocacy and social responsibility: Behind Roche Diagnostics’ ‘Everyone Deserves to Get Tested’ campaign rollout
Posted on August 19, 2024
by Teddy Cambosa
To better understand the company’s approach to this campaign, we recently spoke with Amy Ho, head of disease areas at Roche Diagnostics Asia Pacific to better understand the company’s driving force for this campaign, and why advocacy matters for brands like them to solve the world’s most pressing health...
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