Tag: Retail

Indonesia – Popular Chinese retail brand MINISO has unveiled its largest global flagship store at Central Park Mall in Jakarta, Indonesia. The store, covering approximately 3,000 square meters, features eight product categories and three themed IP zones, blending entertainment with retail.

As a key element of MINISO’s global brand strategy, the Jakarta Central Park flagship store embodies the “Super IP + Super Store” concept, integrating known intellectual properties (IPs) with a contemporary retail environment.

To celebrate the store’s opening, a special perfume event was held at Central Park Mall, featuring the launch of MINISO’s Lucky 7 Perfume series. Indonesian actress and MINISO Perfume Ambassador Prilly Latuconsina attended, interacting with attendees. 

The event also showcased AR installations inspired by IPs such as Barbie, Lotso, Sanrio, and Stitch, offering visitors an additional layer of engagement.

The new flagship store also represents a critical milestone in the brand’s expansion strategy, further solidifying its position in the Indonesian market and setting the stage for future growth.

Since entering the Indonesian market in 2017, MINISO has rapidly expanded, now operating over 300 stores nationwide. This growth reflects the significant opportunities in Indonesia, one of Southeast Asia’s largest economies, with a youthful and dynamic population that resonates with MINISO’s product offerings.

Jack Ye, CEO of MINISO, said, “Since opening our first international store outside Mainland China in 2015, MINISO has consistently pursued its global expansion strategy. We now operate over 6,800 stores across five continents, bringing our innovative and appealing products to customers worldwide.”

He added, “Looking ahead, we will continue to focus on key markets like Indonesia and the United States, enhancing our global presence through our Super Store strategy and strategic IP partnerships. Over the next five years, MINISO aims to open 900 to 1,000 new stores annually, with the goal of becoming a world-leading IP design retail group.”

Meanwhile, Bella Tu, vice president of overseas directly operated markets at MINISO, commented, “With the opening of the Jakarta Central Park flagship store, Miniso takes another solid step towards realizing its vision of becoming the world’s leading IP design retail group. We hope to continue leading the trend of interest-based consumption through our Super Stores, providing consumers worldwide with emotional value and an exceptional shopping experience.”

The Asia Pacific market is witnessing a significant shift in consumer behaviour, with the rise of Direct-to-Consumer (DTC) brands becoming a major disruptor in the retail landscape. 

DTC brands have gained popularity for their ability to offer personalised products, seamless consumer experiences, and competitive pricing. As a result, many traditional brick-and-mortar retailers are now adopting DTC strategies to stay competitive. In this article, we will explore the key trends and insights related to DTC brands in the Asia Pacific market.

  1. Rise of Cross-Border E-commerce

One of the most significant trends in the Asia Pacific market is the rise of cross-border e-commerce. According to a report by Google and Temasek, the cross-border e-commerce market in Southeast Asia is expected to reach $53 billion by 2025, growing at a compound annual growth rate (CAGR) of 24% from 2020 to 2025. This trend is driven by the increasing demand for international products and services, as well as the growth of e-wallets and digital payment systems.

  1. Mobile-First Approach

In the Asia Pacific market, mobile devices are becoming the primary means of accessing the internet. The Asia Pacific region is leading the way in mobile commerce adoption with 55% of internet users in the region using mobile devices to make purchases. 

This trend is driven by the widespread adoption of smartphones and the increasing demand for mobile-first experiences. DTC brands that prioritise mobile-first strategies are likely to gain a competitive advantage in the market.

  1. Personalization and Loyalty

Personalization is a key aspect of DTC marketing, and consumers in the Asia Pacific market are increasingly demanding tailored experiences. DTC brands that prioritise personalization through data analysis, AI-powered marketing, and loyalty programs are likely to build strong relationships with consumers and drive repeat business.

  1. Sustainability and Social Responsibility

Consumers in the Asia Pacific market are increasingly concerned about sustainability and social responsibility. According to a report by Nielsen, 81% of consumers in Asia Pacific countries consider environmental issues when making purchasing decisions. DTC brands that prioritise sustainability and social responsibility are likely to attract consumers who share similar values and build brand loyalty.

  1. Omnichannel Retailing

The Asia Pacific market is witnessing a shift towards omnichannel retailing, where consumers expect seamless shopping experiences across multiple channels. According to a report by McKinsey, more than 50% of consumers in Asia Pacific countries use multiple channels to shop. DTC brands that prioritise omnichannel retailing are likely to provide a consistent brand experience across all touchpoints.

The Influence of Social Media

Social media has played a crucial role in the success of DTC brands. Platforms like Instagram, Facebook, and Twitter have provided a new channel for brands to engage with their audience, share their story, and showcase their products. According to a report by Influencer Marketing Hub, 90% of marketers use social media to reach their target audience, and believe that social media is an effective way to build brand awareness.

Influencer marketing has become a critical component of the DTC marketing strategy. Brands are partnering with influencers who have a large following in their target audience to promote products and increase brand awareness. According to a report by Forbes, 70% of influencers partner with brands on sponsored content opportunities.

Influencer marketing has several benefits for DTC brands. It allows them to reach a targeted audience that is already interested in their products or services. It also provides an opportunity for brands to showcase their products in a more authentic and relatable way. According to a report by TubeFilter, 63% of consumers say they are more likely to make a purchase if they see an influencer promoting it.

Secrets to Satisfying Consumer Experience and Retention for DTC Brands

The rise of DTC brands has disrupted the traditional retail landscape, offering consumers a new way to purchase products directly from the manufacturer. However, this shift has also presented a unique set of challenges for DTC brands when it comes to consumer experience and retention. 

As DTC brands focus on building strong relationships with their consumers, they are finding that the traditional metrics of consumer satisfaction and retention are no longer enough. In today’s digital age, consumers expect a seamless and personalized experience across all touchpoints, from online browsing to post-purchase support.

According to a study by PwC, 73% of millennials say that consumer experience is a key factor in their purchasing decisions, while 51% of consumers say that they are willing to switch brands if they have a bad consumer experience. To meet these expectations, DTC brands must prioritise consumer experience and retention. This involves creating a consumer-centric approach that is built on a deep understanding of their needs, preferences, and behaviours.

This includes everything from website design to social media engagement, email marketing, and consumer service. Another challenge is dealing with the high volume of consumer interactions. As DTC brands scale, they are faced with the task of managing a growing number of consumer inquiries, complaints, and feedback. This can be a daunting task, especially for smaller brands with limited resources.

But why is consumer experience so important when it comes to retention? The answer lies in the fact that consumers who have a positive experience with a brand are more likely to return, driving loyalty and advocacy to recommend the brand to others. This can lead to increased word-of-mouth marketing, positive reviews, and social media engagement.

In conclusion, the success of DTC brands in Asia Pacific depends on their ability to adapt to changing consumer behaviours; prioritise key trends and insights; utilise social media and influencer marketing to build trust; and provide a seamless and personalised consumer experience. By doing so, DTC brands can build strong relationships with their consumers, drive loyalty and advocacy, and increase profits in this highly competitive market.

This thought leadership is written by Kevin Daniel Kuntoro, Regional Commerce Head at Summer International.

Singapore – ION Orchard, a prime retail landmark in Singapore, has merged physical retail with digital innovation to introduce “Another Sphere,” an immersive augmented reality (AR) experience designed for modern shoppers.

‘Another Sphere’ offers modern shoppers a unique journey that seamlessly combines art, technology, and exclusive rewards, introducing new ways to interact with brands and offerings.

The initiative features three distinct augmented reality (AR) experiences: the gamified “loot box” Garden Gems, the larger-than-life Booms AR filter with blooming florals in motion, and the immersive TWG Tea AR luxury retail experience, where shoppers can explore interactive details about tea varieties, including fine harvests, single estate teas, exclusive blends, and beautifully crafted tea accessories.

These AR experiences can be accessed through QR codes available in ION Orchard’s official mobile app and physical installations throughout the mall. Shoppers can also engage with the in-app Adventure Perks gameboard, which rewards them with a ticket to Garden Gems upon completing tasks. Additionally, a captivating floral installation at Level 1 provides unique photo opportunities and access to the Booms AR filter.

With ‘Another Sphere,’ ION Orchard seeks to enhance its shopping experience by offering new and innovative ways for shopper engagement.

Yeo Mui Hong, chief executive officer of Orchard Turn Developments, said, “We are thrilled to unveil Another Sphere, an initiative that offers a fresh take on the retail experience in a creative and memorable way. Leveraging augmented reality, ION Orchard transports shoppers into a world of wonder and rewards, engaging our shoppers anywhere and anytime with exceptional, distinctive, and enriching experiences.” 

“Another Sphere reflects our dedication to elevating every single visit and curating lasting memories for our shoppers, ensuring ION Orchard remains at the forefront of experiential retail. We invite everyone to join us on this immersive journey through Another Sphere,” Yeo added. 

Manila, Philippines – Regional omnichannel womenswear brand Love, Bonito is expanding internationally with its first permanent store in Metro Manila, the Philippines. Spanning over 2,000 sqft, the store primely located at the premium Greenbelt 3 Mall and its opening was graced by spokespersons from the Ayala Corporation. 

The announcement comes off the back of the brand’s rebranding and assortment revamp this March, and further hones in on its brand vision to be the go-to destination for Asian women globally.

True to its brand ethos of embracing the realness and rawness of life, Love, Bonito’s new retail store exudes elegance effortlessly with its open ceilings, textured white walls and warm dark woods accents. Beyond its interior design, the store is also created for a smooth and comfortable shopping experience. 

Customers can also look forward to Love, Bonito’s three key lines: the evergreen Signatures and Staples collection, and its summer-appropriate capsule collection. 

Dione Song, chief executive officer at Love, Bonito, said, “We know the malling culture is huge here in the Philippines and we’re excited to finally put down our roots. We have received overwhelming support from the Filipina community, experiencing 90% YoY growth last year solely through online orders. Based on customer data gathered across both digital and physical touchpoints, we’re finally launching our first brick-and-mortar store, with unique elements that cater to the Filipina customer.”

Meanwhile, Rachel Lim, co-founder at Love, Bonito, commented, “After five years of shipping to the Philippines, we’re thrilled to announce the opening of our very first permanent store here. Over the years, we’ve cherished every connection made through events and collaborations and are deeply inspired by the warmth and support of the community. With our upcoming physical store, our Filipina customers can now experience our collections firsthand, join workshops, styling sessions, and be part of our vibrant community events.”

Love, Bonito started out as a digitally native blogshop BonitoChico, on a Livejournal platform selling pre-loved apparels, and officially rebranded to Love, Bonito in 2010. To date, Love, Bonito has over 20 stores internationally, across Singapore, Cambodia, Hong Kong, Indonesia, Malaysia, and the Philippines. 

Most recently, the brand opened its 7th store in Singapore at Tampines 1 shopping mall, and its first rebranded pop-up in Hong Kong’s K11 Art Mall. 

Jakarta, Indonesia – Popular English football club Liverpool FC has announced the opening of its first standalone retail store in Indonesia, located at the second floor of the Pondok Indah Mall 2 in Jakarta. The opening was marked with a special fan event attended by former Reds star Patrik Berger.

The new concept, which is being rolled out globally, has new elements based on supporter insight and what they wanted to improve in-store, such as stronger signposting of product.

Moreover, The inside of the store mirrors the club’s Liverpool ONE location in Liverpool city centre with the same rebranded look and feel. Interior design elements are inspired by the architectural history of the home city, featuring metal and brick elements.

Launched as part of the new retail partnership, which was announced in May this year, the standalone store working alongside PT Kanmo Weston Retailindo is another milestone for the retail team expanding its international footprint in Asia. This follows news of LFC’s first retail partnership in South Korea with Over the Pitch and official retail partnership with All Star Partners (ASP) in China last year.

Mike Cox, senior vice-president for merchandising at LFC, said, “It’s fantastic to see the new store in Jakarta open so soon after announcing our new partnership in Indonesia with the PT Kanmo Weston Retailindo group. The reception from the local fans has been incredible. 

He added, “Having a retail presence here brings them closer to the club and an important part of our global football family. The new store in Asia continues to support our ambitious plans to grow our international retail presence in key markets across the continent.”

Meanwhile, Manoj Bharwani, managing director and co-founder of Kanmo Group, commented, “After the announcement in May and much anticipation among fans, we are thrilled to open the first official Liverpool FC store in Indonesia, located in Pondok Indah Mall 2. We hope this store, which provides official and authentic merchandise from the football club, will bring the Liverpool FC fan community in Indonesia even closer.”

Lastly, Rajbir Chopra, sales director at Sports Fashion, stated, “Weston Corp has been around for decades and our strength in football is second to none in this region. Our partnership with Kanmo is synergy of two companies that have a rich history of both retail experience and knowledge in the sports industry. This partnership with Liverpool Football Club is an exciting beginning for both Weston Corp and Kanmo, and most importantly the fans in Indonesia.”

The shop will house official LFC merchandise including the recently launched LFC Nike home kit, training and lifestyle range plus hundreds of exclusive LFC label products. Jerseys can be printed in-store with players from the current LFC men’s and women’s teams or bespoke to your own name.

United States – Popular American streetwear clothing brand Supreme is set to be acquired by EssilorLuxottica for US$1.5b after the brand’s parent company VF Corporation entered into a definitive agreement with EssilorLuxottica to acquire said brand in cash.

The transaction is expected to close by the end of CY2024, subject to customary closing conditions and regulatory approvals. The Supreme brand runs a digital-first business and 17 stores in the U.S., Asia and Europe. The sale of Supreme is expected to be dilutive to VF’s earnings per share in fiscal 2025.

Speaking about the brand’s acquisition, Supreme founder James Jebbia, said, “In EssilorLuxottica, we have a unique partner that understands that we are at our best when we stay true to the brand and continue to operate and grow as we have for the past 30 years. This move lets us focus on the brand, our products, and our customers, while setting us up for long-term success.”

Meanwhile, Bracken Darrell, president and chief executive officer at VF commented, “Under VF, Supreme expanded its presence in the key markets of China and South Korea and has returned to delivering strong growth. However, given the brand’s distinct business model and VF’s integrated model, our strategic portfolio review concluded there are limited synergies between Supreme and VF, making a sale a natural next step. Alongside the other notable brands in EssilorLuxottica’s portfolio, Supreme and its talented team will be well-positioned for continued success.” 

He continued, “While we will always look to adjust the VF portfolio from time to time, this transaction gives us increased balance sheet flexibility. It also supports our overall program to better position the company for long-term growth and more normalised debt levels.”

Lastly, Francesco Milleri, chairman and chief executive officer and Paul du Saillant, deputy chief executive officer at EssilorLuxottica said, “We see an incredible opportunity in bringing an iconic brand like Supreme® into our Company. It perfectly aligns with our innovation and development journey, offering us a direct connection to new audiences, languages and creativity.”

They added, “With its unique brand identity, fully direct commercial approach and customer experience – a model we will work to preserve – Supreme will have its own space within our house brand portfolio and complement our licensed portfolio as well. They will be well-positioned to leverage our Group’s expertise, capabilities, and operating platform.”

Singapore – Southeast Asian retailers are placing big bets on social media as 68% plan to increase investment in social commerce over the next 12 months, according to the latest data from Shopify. This dovetails with the finding that social media is now the biggest driver of brand and product discovery in Southeast Asia, with more than 4 in 5 consumers (82%) discovering new products through social media. 

According to the report, social commerce platforms are seeing staggering growth in the region, with platforms like TikTok projected to grow their user base in Asia-Pacific by 11.3% in 2024. In line with this, 39% of retailers surveyed for the report said social media engagement is one of the most crucial metrics for determining the ROI of commerce infrastructure, ranking just behind profit margin (44%). 

Moreover, the current economic climate has greatly impacted purchasing behaviour. Inflation and the rising cost of living have led the majority of Southeast Asian consumers (83%) to cut back on non-essential expenses, with over half seeking the best value when they shop. 

When it comes to making a purchase, price is the top factor for shoppers in Southeast Asia. Nearly all consumers surveyed (96%) said that they would stay loyal to a brand if it offered them an incentive, with consistently low prices or promotions being a top draw for 70%. In line with this, contextual real-time pricing (71%) is the number one area in which retailers plan to increase their technology spending so that they can drive conversions while maintaining favourable margins.

It is also worth noting that business websites, also referred to as brand.com sites, are important to shopping journeys in the region. Around 81% of Southeast Asian shoppers agree that a company with a brand website is more trustworthy and credible, compared to those without one. This trust factor is especially important to shoppers when making large purchases – two in five (42%) of SEA consumers prefer making large purchases on a company’s website instead of its online marketplace store.

While online channels are the stand-out preference for Southeast Asian shoppers, physical stores remain an important channel. Over a quarter (28%) said they enjoy in-store shopping as much as online shopping, and another 19% prefer in-store shopping. This highlights the importance of creating omnichannel shopping experiences. To succeed in omnichannel, a unified commerce platform that provides a holistic view of customer engagement, inventory, and fulfilment across channels is key. Testament to this, more than 3 in 5 retailers (66%) surveyed said they will increase tech investment in a unified commerce platform. 

The report also highlighted that around 85% of retailers face operations-related challenges, with efficiency issues stemming from manual processes and complex business systems. Almost all retailers surveyed (99%) believe that technology will remedy these struggles and are planning to invest about 20% of their total revenue into innovation initiatives in the next year. Topping the list of increased tech investments: contextual real-time pricing (71%), social commerce (68%), business intelligence (67%), unified commerce platform (66%, and composable stacks (65%). Given that technology is set to reshape the retail landscape, an overwhelming majority (93%) of retailers believe that the chief technology officer will contribute to the evolution and/or revenue growth of the business. 

Shaun Broughton, managing director for APAC and Japan at Shopify, said, “In this current economic climate, the imperative for both shoppers and retailers to achieve more with less has never been greater. Retailers are turning to advanced technology solutions to not only meet evolving customer demands but also to fortify their long-term resilience.”

He added, “Unified commerce is set to be a key growth catalyst, enabling retailers to harness comprehensive data and insights across their customers, inventory, and operations to make informed and strategic decisions. With technology being the linchpin to the future of retail, Shopify is the partner of choice for retailers across Southeast Asia, from large enterprises to small businesses, with solutions that are purpose-built to cater to their unique needs.”

Hong Kong – Toys“R”Us has launched its first ‘Playful Living’ concept store in Asia at K11 Art Mall at Tsim Sha Tsui, aiming to make consumers regain their pure childhood happiness through their favourite characters’ decorations and treasured toys.

Having classic and trendy toys, Toys“R”Us’ new store shares a sense of kindness and warmth providing a new shopping experience in a relaxed, worry-free, comfortable, and fun environment.

To celebrate the grand opening of the Playful Living concept store, Ryan Lee, a local fitness trainer and artist, was invited by Toys“R”Us to have the 1st wave collaboration in the store to convey positive energy.

In addition of Rumbbell and Jacrbell products, there are also exhibits and photo points, creating a homey vibe full of positiveness and joy of life.

Different from the colourful and rich main colours of other stores, a large number of minimalist wood decorations equipped with furniture and household items such as dining tables and bookcases are used to create the dream room for “Kidults”.

The new store is stocked with classic and trendy toys, from Dragon Ball and Disney characters, to the recent popularity of Chiikawa, mofusand, LuLu The Piggy, as well as items with local characteristic can be exhibited in three main zones, “For Him”, “For Her” and “Together”.

Sydney, Australia – Full-service digital marketing agency, The Pistol, has announced that it will bring its digital media expertise to some of Australia’s most beloved retail brands, in a new partnership with the Brandbank Group.

Under the new remit, The Pistol will be managing paid media for the Brandbank Group’s multiple fashion, lifestyle, and beauty labels, helping to boost sales and brand awareness across the group.

The Pistol secured the Brandbank Group account following a competitive pitch process. In winning the account, the company was impressed with The Pistol’s integrated marketing strategies.

A key part of The Pistol’s paid media strategy will focus on quantifying the impact of long-term brand building while delivering sustainable and profitable revenue streams, all centred around exceptional omnichannel experiences.

Talking about the partnership, Natalie Motta-Reeves, GM of marketing and e-commerce at Brandbank Group, said, “Brandbank Group is excited to announce our partnership with The Pistol, who brings an innovative perspective to our digital media strategy. We are impressed by their expertise at the intersection of creative, media and technology. We’re confident this partnership will lead to incrementality and profitable business growth.”

Meanwhile, Jaime Nosworthy, CEO of The Pistol, commented, “Brandbank Group has a deep understanding of brand-building as a long-term investment, and we look forward to being part of that plan for growth. Working with some of Australia’s most popular fashion, skincare, and lifestyle brands, this new partnership is a chance to bring our marketing and media expertise to Brandbank’s retail offering.”

Data from a recent IAB research recently indicates that around 99% of APAC marketers intend to increase their retail media spend this year and retailers have finally realised they are sitting on an untapped goldmine. 

As customers adopt online shopping as the norm, marketers recognise the need to provide a personalised shopping experience and retailers are increasingly monetising access to ad spending across their websites and in-store activity.

Chemist Warehouse, an Australian pharmacy chain, recently aimed to become one of the largest advertising businesses in the country through sponsored ads on their site and in-store out-of-home screens. For a company whose traditional modus operandi was cost-effective access to pharmaceutical goods, advertising across their network now accounts for 20% of their sales. 

However, accessing retail media networks (RMNs) fluidly and at scale, remains a sticking point for marketers. Unlike advertising across the open internet – which allows a brand to access ad space across news websites, blogs, broadcast video-on-demand and music streaming apps with ease – RMNs often close their ecosystem. This is known as a ‘walled garden’. 

And while the market may become saturated with an infinite number of RMNs, their timing and power have never been more evident. Google’s impending (be it at a snail’s pace) third-party cookie deprecation is providing an added boost for retail media networks – especially as most of their USPs lie not just in their ad space, but also their valuable customer data is available for advertising use. 

Singapore-owned Carousell Group, who have premium online e-commerce space including Carousell, OneShift and Revo Financial, seized the opportunity and launched its own Shopping Ads back in 2022; collaborating with brands to acquire new customers and increase sales. Now with 58 million registered users across Greater Southeast Asia, their value to brands is insurmountable. 

For any marketer navigating this minefield, they need a ‘Swiss army knife’ of solutions.

While there’s value in utilising an RMN’s rich data – nothing is stopping a brand from creating its own goldmine. Even before engaging with an RMN, brands should be collecting and collating their own customer data. This can be as simple as starting a loyalty program, creating a newsletter or email/SMS promotions, or tracking a user’s purchase journey through a site pixel. These strategies arm a brand with information known only to them about their core customer base – allowing the brand to build audience profiles and understand who their core customer is – without solely relying on an RMN to tell them. 

Better yet, the better breeds of RMN will combine their richly sourced and proprietary customer data with a marketer’s brand in a process known as “data clean-rooming”. These data cleanrooms are safe spaces where a RMN and a brand can share anonymized and aggregated shopper data with the brand within a secure environment. Here, both parties can collaborate and supercharge their data and build better customer insights. For example, by understanding patterns and preferences in this combined data will help brands understand their ‘repeat-shoppers’, ‘vertical-based shoppers’, and ‘lapsed shoppers’ between both data sets. 

Combining data in a cleanroom also helps brands understand the missing links in the customer journey. By securely sharing anonymised transaction data, the marketer can attribute specific marketing touchpoints (such as a purchase of their product through a RMN) to build out more accurate return on ad spend, customer loyalty and lifetime value. Combining data with a RMN removes a layer of fogginess that RMN’s walled gardens can, on their own, provide.

Given the walled garden state of RMNs, marketers should also look directly outside the RMN for retail solutions. Marketers should engage with providers that can provide a multi-retail solution that doesn’t require dozens of direct deals with retailers. Off-site media platforms like Criteo’s Retail Media solution have allowed brands – such as online shopping site Welcia.com in Japan – to gain access to valuable audience segments for effective targeting, as well as transparent reporting and closed-loop measurement through their own partnerships with leading retailers. 

In Australia, Circana’s recent partnership with omnichannel media-buying platform The Trade Desk allows brands to measure the incremental impact of their cross-funnel and cross-channel campaigns across multiple retailers at once. 

In a highly fragmented and ever-growing retail market, marketers should not lose sight of traditional media buying to drive brand equity. Focusing on closed-loop solutions and sales helps to understand the return on ad spend, customer journeys, and lifetime value. But as reporting remains unhomogenized across RMNs, and the ability to advertise on an RMN remains tedious, the art of building brand equity through the open internet and traditional media buying channels – as brands have always done – should not be lost.

As marketers learn to strike a healthy balance between traditional brand building and sales-driven activity backed by retail media – retail media networks are opening fascinating and accountable ways to prove the value of a brand’s media investment. It is still, however, developed in a walled garden environment. 

Brands should be selective of which RMN aligns best with their brand, and explore less-tedious multi-retail solutions, all while not losing focus of the traditional media spends that got brands to where they are.

This thought leadership is written by Sebastian Diaz, Head of Media Innovation at Bench Media

MARKETECH APAC is leading the conversation on the future of e-commerce marketing strategies this 2024 and beyond with the E-Commerce Marketing in Malaysia 2024 conference on July 25, 2024 at Sheraton Petaling Jaya and the E-Commerce Marketing in the Philippines 2024 conference on August 14, 2024 at Crowne Plaza Manila Galleria. Join us and become an integral part of a dynamic community committed to pushing the boundaries of innovation and fostering unparalleled growth in the e-commerce domain.