Tag: Retail
![[Launch] Miniso Friends x VN](https://marketech-apac.com/wp-content/uploads/2026/04/Launch-Miniso-Friends-x-VN.jpg)
Ho Chi Minh, Vietnam – MINISO has launched its first MINISO FRIENDS store in Ho Chi Minh City, introducing an IP-led retail format as the brand marks a decade in the Vietnamese market. Located at Van Hanh Mall, the store represents MINISO’s latest concept, built around character-driven merchandising...
The store also introduces a broader lifestyle assortment that includes gifting items, travel accessories and everyday essentials designed to add personality and colour to daily routines.
Hong Kong – Wellcome and COFCO Corporation Limited (“COFCO”) have formed a long-term strategic partnership to enhance quality food supply, improve supply chain efficiency, and collaborate on brand and marketing initiatives in Hong Kong. COFCO Corporation Limited is an international agribusiness with...
Bangkok, Thailand – Bookstore chain B2S has launched its “B2S Book Curated for You” campaign in collaboration with publishers, as part of efforts to strengthen Thailand’s reading community and expand its retail ecosystem. The initiative centres on curated book selections, community-building, and an integrated...
Bangkok, Thailand – CP AXTRA’s Makro has launched its new “Live Like a PRO” campaign in Thailand, positioning the initiative as part of its broader shift toward an omnichannel business model that caters to both everyday consumers and business operators. The campaign underscores Makro’s effort to expand...
Manila, Philippines – Robinsons Retail Holdings Inc. (RRHI) will close all 11 of its standalone No Brand stores in the Philippines by the end of June 2026. The Gokongwei-led retailer confirmed on Wednesday. The decision marks the end of its partnership with South Korea’s Emart, the owner of the No Brand...
The campaign was created by an all-female team, including models, creatives, and production staff, aligning with the brand’s focus on women-led storytelling.
Singapore – Starbucks is partnering with Warner Bros. Discovery Global Consumer Products to launch a Harry Potter-themed collaboration across its coffeehouses in Asia Pacific, introducing a line of themed beverages, merchandise, and in-store experiences inspired by the popular franchise. The collaboration...
The Retail & E-Commerce Excellence Awards (REA) 2026 is open to all retail and e-commerce brands, agencies, and tech organisations operating within the Asia Pacific.
Kuala Lumpur, Malaysia – Lotus’s Stores Malaysia, a subsidiary of CP AXTRA, has signed an agreement to acquire 100% of the issued and paid-up share capital of The Food Purveyor for MYR 1.66b (approximately THB 13.48b, or USD 425.8m). The Food Purveyor operates 50 supermarket outlets in Malaysia under...
