Platforms Featured Southeast Asia

Data platform Aimazing ties with M2Cash for O2O retail tech

Philippines – Aimazing, the retail data platform for mall management, has partnered Philippines’ IT consulting and O2O marketing company, M2Cash, aimed at enabling malls and retailers in the Philippines to digitalize shopper campaigns and create seamless engaging shopping experiences in physical retail stores.

The partnership will provide malls and large retail chains an enhanced user experience for consumer campaigns, as well as streamline their back-end operations and provide clear visibility of campaign performance and ROI. It will also allow them to leverage automation technologies and run a multitude of promotional campaigns concurrently, delivering a new user experience while significantly lowering costs and raising efficiency.

According to Aimazing, retailers are looking for ways to future-proof their systems with the rapidly changing retail landscape as they used to face fragmented POS and manual systems for vouchers, draws, and validation combined with high vulnerability to human error and fraud. 

With Aimazing, the retail automation will simplify the manual processes and allow physical retail to operate with real-time intelligence, as well as run campaigns such as live shopping events. It also creates seamless customer experiences, such as instant earn-and-burn for mall loyalty points and instant carpark redemption. In addition, the simple plug-and-play solution allows Philippines malls and retailers to easily track their offline transaction data and run their own promotional campaigns.

Jun Ting, Aimazing’s CEO, shared that as the retail experience continues to evolve, automation at scale has been proven in powering sales with a high gross merchandise value and bringing about proven cost savings.

“Our partnership with M2Cash marks another major milestone for Aimazing as we continue to push the arc in providing solutions for retailers, brands and shoppers through a highly personalised shopping experience in the Philippines,” said Ting.

Meanwhile, Chris Fong, M2Cash’s CEO Chris Fong, said, “We want to offer a compelling omnichannel experience – this joint partnership with Aimazing will take shopper engagement to the next level and build a strong digital ecosystem where both retailers and consumers can maximize their engagement.”

In December 2021, Aimazing has also partnered with local upper-scale mall destination in Manila, Power Plant Mall, to launch a digital raffle campaign that offers customers opportunities to earn rewards in real-time for their purchases at stores across the entire mall.