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Tag: Report

Amazon-Global-Selling-report-Vietnam
Viet MSMEs with B2C e-commerce export value expected to bolster by 2026: report
Posted on June 14, 2022
by Kathleen Murata
The report found that if ‘B2C e-commerce’ were an export category, it could be the fifth-largest export category in Vietnam in five years.
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Teads, Havas Media Group release research on link between content engagement, ad attention
Posted on June 14, 2022
by Kathleen Murata
The research found that ads placed in the centre of the screen on mobile received 25% more attention than ads on the side of the screen.
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APAC consumers expect orgs to demonstrate higher ethical standards in terms of personal data collection: report
APAC consumers expect orgs to demonstrate higher ethical standards in terms of personal data collection: report
Posted on June 10, 2022
by Teddy Cambosa
According to this report on APAC consumers, majority felt that organisations need to demonstrate higher standards of ethical behaviour as far as personal data is concerned.
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IAS
IAS launches report to show how misleading content impacts digital advertising
Posted on June 7, 2022
by MARKETECH APAC
The majority of experts agree that the spread of misinformation has been fueled by recent global developments.
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Local beauty brands dominate e-commerce market in Indonesia in Q1
Posted on May 25, 2022
by Kathleen Murata
The report found that the top performers amongst local beauty products in the Indonesian e-commerce market are MS Glow and Scarlett.
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Vietnam’s fintech market expected to reach US$18b by 2024
Vietnam’s fintech market expected to reach US$18b by 2024
Posted on May 11, 2022
by Teddy Cambosa
Since 2016, the total number of fintech companies has grown to 97, making an 84.5% increase in the fintech market in Vietnam.
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Global interest in avatar-based social apps hit record-high: report
Global interest in avatar-based social apps hit record-high: report
Posted on May 11, 2022
by Teddy Cambosa
According to this report, data.ai’s mobile data shows that avatar-based social apps, have seen the largest year-over-year (YoY) growth in terms of downloads compared to any other social media category at 38 million – this is up 60% YoY and 215% from two years prior.
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HK Gen X Citizens most likely to own cryptocurrency: report
Hong Kong Gen X citizens most likely to own cryptocurrency: report
Posted on May 10, 2022
by Teddy Cambosa
According to this report, most citizens are aware of the existence of cryptocurrency, or 3 out of 5 Hongkongers, but only 20% actually own cryptocurrency -with Gen X being the age group with most ownership.
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Mother’s Day ranks highest user traffic amongst celebration days on Grab in 2021: report
Posted on May 6, 2022
by Kathleen Murata
The report by GrabAds found that in 2021, more consumers use the Grab app on Mother’s Day than on Christmas Day.
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Around 60% of Viet consumers report unmatched products online
Around 60% of Viet consumers report receiving unmatched products from online
Posted on April 19, 2022
by Teddy Cambosa
The report by Decision Lab notes that late delivery and inability to return goods are other common negative experiences that consumers often encounter.
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