Tag: Report
The study found that 62% of the Southeast Asian population are currently holding debts or loans, with Malaysia and Vietnam emerging as the nations grappling with the highest amount of people who currently have loans or debt.
In the report, Quantcast found out that key challenges and barriers were the need to prove return of investment (ROI)/performance and effectiveness, while personalising ads and finding new audiences amidst the global economic downturn.
Until now, the origin of Threads installations has been limited to a single global figure. The app has established the largest footprint in India, which has accounted for about 32% of its downloads.
Last quarter, advertisers threw away $77.1m from their ad spend budgets, which represents an average of 40% wastage across total audited media spend, compared to more than $104 million between January and March 2023.
According to InMobi's report, 60% of respondents plan to spend at least IDR 3 million for Ramadan this year.
Google's report identified three key consumer trends amongst Singaporeans that marketers can leverage to optimise their marketing strategies.
The report also found that the fellow travel booking platforms Agoda, Expedia, and Klook were closely behind the top spot.
The report also indicates differences in success parameters between respondents at varying stages of adoption of gaming advertising.
The insights released are to provide a glimpse into the Nielsen Ad Intel solution available to help boost marketers’ ad strategies.
The same report by Emplifi also found that YouTube overtook Facebook as the second most engaging platform.
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