Tag: Regional Expansion

Singapore – AnyMind Group, a company that produces software in direct-to-consumer, cloud manufacturing, entertainment, marketing, and HR, has announced its plans to connect its various offerings and to build a runway for future expansion.

AnyMind Group has renewed its vision, and now aims to “make every business borderless,” through removing borders and barriers for organizations whether it be geographical, online and offline, industries, platforms, and mediums.

Having launched, developed, and acquired brands across various industries such as marketing, entertainment, and direct-to-consumer, the company aims to offer end-to-end solutions from brand building, product manufacturing, and marketing.

Commenting on this development, Kosuke Sogo, CEO, and co-founder of AnyMind Group discussed the company’s plans to expand its offerings. 

“Having grown and established strong offerings across multiple spaces, we are looking to move into a position to connect our various offerings to form one of the first end-to-end brand enablement platforms. Apart from leveraging on our individual products, we’re moving towards helping businesses and individuals tap on a comprehensive solution to seamlessly turn previously-siloed data into action, in the future.”

“True to our underlying philosophy of Growth for Everyone, we can enable businesses and individuals to become borderless, from brand establishment,product creation, marketing, selling, and very soon, fulfilment.”

In addition, the company will be renaming its flagship brands in influencer marketing, and influencer management, and advertising. 

In a nutshell, said brands will now be renamed to carry the word “Any.” CastingAsia, its influencer marketing platform will now be called AnyTag. Meanwhile, its influencer management network CastingAsia Creators Network has been renamed to AnyCreator. 

The AdAsia brand on the other hand, which includes AdAsia Digital Platform, the AdAsia Premium Marketplace and AdAsia360 will be discontinued, with the AdAsia Digital Platform software being renamed to AnyDigital and its publisher platform names, AdAsia360, FourM360, and Acqua360 to be consolidated under the name AnyManager.

Sogo said, “In line with becoming an end-to-end brand enablement platform and longer-term plans to expand out of Asia, we have renamed our products to fit in with the wider AnyMind Group branding and to position ourselves for future growth through a unified branding strategy.”

Manila, Philippines – Philippine makeup brand Sunnies Face has now made available its products to Malaysians and Singaporeans through its flagship store on Lazmall, Lazada’s in-app digital mall. 

The brand revealed its digital expansion in both countries through its official Instagram account. On a post Saturday, it shared a screenshot of an article from Harper’s Bazaar announcing the launch of its Lazmall store in Singapore, and only a few days after, another post sharing the news on its store on Lazada Malaysia. 

It posted an animated GIF of its products alongside candies and sweets, with the text “Apa Khabar Malaysia?” or “How are you, Malaysia?” The caption read, “a sweet treat for our friends in Malaysia @sunniesface is now available on lazada Malaysia!” 

https://www.instagram.com/p/CGd5v91lWt6/?utm_source=ig_web_copy_link

Sunnies Face’s main branding strategy is designating in each of its products a unique name. It offers matte lipsticks, which are called “Fluffmattes,” while their other products such as blush-ons, brow makeup, and skin highlighter are called Airblush, Lifebrow, and Glow Boss.

Since its launch in 2018, the brand has been extending its availability outside the Philippines, first launching in China in late 2019 via eCommerce sites TMALL Global and RED. 

Singapore – Varnish Software, a content delivery software technology company, has opened a new regional headquarters in Singapore and appointed Peter Löfling (pictured) as General Manager for operations in the Asia-Pacific Region.

Earlier this year Varnish Software established an office in Tokyo, Japan, and is now taking the next steps in expanding its APAC organization with its new commercial headquarters.

Peter Löfling, joins the business as Regional General Manager for APAC having amassed more than 20 years of experience in building and deploying successful streaming and CDN businesses, with previous roles at the likes of Cisco and Ericsson.

“I am really excited to join Varnish and build our APAC Operations. The company has seen a phenomenal profitable growth of the past few years and has a portfolio of best-in-class content delivery solutions that are highly relevant to help enterprises in the Asia Pacific region create competitive edge and enhanced end-user experience”, says Peter Löfling.

Singapore was chosen as the location for the APAC headquarters due to its impressive pool of technical talent and strong international trade and transport links.  By having offices based in Japan and now Singapore, Varnish is able to easily serve customers across the region with locally-based support teams.

“The timing is perfect for Varnish Software to increase its focus on the APAC region. The content delivery market is growing here and the introduction of 5G will change the game completely. Varnish Software is very well positioned to be one of the companies that will help spearhead this change”, concludes Löfling.

Kuala Lumpur, Malaysia – BEST Inc. has announced its further expansion into Southeast Asia. 

BEST’s launch of express delivery services in Malaysia, Cambodia and Singapore follows its entry into Thailand and Vietnam last year and marks another significant step forward in the Company’s ambitions to build an efficient logistics network with extensive coverage in Southeast Asia. 

The Company also announced to elevate its international logistics solutions by launching cross-border services between China and the five markets in Southeast Asia this month. 

Johnny Chou, Founder, Chairman and CEO of BEST Inc., said, “We are excited to develop our logistics networks in Southeast Asia, a key focus area of our global strategy. The outbreak of COVID-19 accelerated and amplified consumers’ reliance on e-commerce and created even larger potential opportunities in the region. We are confident that our technology-enabled logistics services and high-quality express delivery options will be a critical service component for both merchants and consumers, during both this difficult period and beyond it.”

By leveraging its asset-light model and successful experience in Thailand and Vietnam, BEST plans to be operating a total of twelve sortation centers and around 400 service stations across Malaysia, Cambodia and Singapore over the next three years. In Malaysia alone, BEST plans to be operating a total of seven sortation centers and 270 service stations across West and East Malaysia all within three years. This includes two customized flagship sortation centers in Kuala Lumpur and Phnom Penh that will be equipped with cutting-edge automation equipment, such as high-speed automatic sorting lines and dimension-weight-scanning systems. 

According to joint research by Google, Temasek and Bain & Company, with 360 million mobile-savvy Internet users, Southeast Asia’s e-commerce sector is on track to reach US$150 billion by 2025 from US$38 billion in 2019. In order to meet rising e-commerce demands and evolving customer needs, BEST is offering next-day delivery options for major areas of Thailand and same-day deliveries in Ho Chi Minh City and Hanoi in Vietnam. The Company’s total parcel volume from Southeast Asia reached 8.8 million parcels in the first quart

Singapore – Health communications firm, SPAG, announced new job hires, business expansion in newer markets and fortified partnerships with life sciences and health-focussed companies in the region, further strengthening their position as a leader in health communications. 

“We believe in the immense potential that dynamic Asia Pacific holds and will continue to tap into the business opportunities and creative talents in the region. Our regional expansion is not only pivotal to our continued success and resilience as an organization, but also helps to create more jobs for local talents at a time where job uncertainty is high,” said Priyanka Bajpai, Regional Head, SPAG (pictured). 

“Our focus is towards our employees’ welfare as well as developing strong relationships with our client partners which include both start-ups as well as global organizations, to deliver valuable impact on their businesses.”, Bajpai added.

SPAG has hired three communications and creative specialists within the Singapore team to meet the burgeoning demand for integrated communications support from health, nutrition, pharma and life sciences clients in the region. These specialists bring with them a wealth of experience from the healthcare communications, science communications and media relations sectors, to build SPAG’s capabilities and address client needs. 

As part of its business strategy, the firm has also launched offices and added teams in four additional markets – Malaysia, Indonesia, The Philippines and Thailand – to further cement its presence, fortify its influential network and build its in-depth knowledge of local markets in the region. In tandem, SPAG has strengthened and fostered partnerships with new clients to lead and execute impactful projects focused on health and life sciences. 

Commenting on the expansion, Aman Gupta, Co-Founder & Managing Partner, SPAG, expressed, “As Asia Pacific prepares for unprecedented change, health communications is all the more vital in helping organizations get through the damaging effects of the outbreak, retain trust amongst their employees and with industry partners, as well as protect their brands and reputation. This regional expansion is a testament to our commitment to our clients, partners and the industry as we work together to adapt to this new normal while continuing to drive impact, spearhead conversations and influence perceptions.”