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Sitecore acquires AI search platform Reflektion

United States – Digital experience management software Sitecore has acquired Reflektion, the AI-powered digital search platform that understands and predicts patterns, context, and needs in order to convert shoppers into buyers. This move aims to help marketers solve the information overload that is characteristic of traditional search solutions.

The acquisition, which is a continuation of Sitecore’s ongoing US$1.2b growth plan, will enable Sitecore to engage, educate, and empower shoppers to make purchase decisions faster, increasing buyer confidence, long-term revenue, and overall customer satisfaction and loyalty.

Sitecore said that about 93% of all online experiences start with search, making it an integral part of the customer buying journey. With Reflektion, it will elevate search into a conversational, guided experience that provides more personal, accessible, and tailored answers for the customer. 

In addition, Reflektion’s platform will also be leveraged across all aspects of the Sitecore digital experience platform, from transforming product data into an understandable consumer-friendly language to understanding shopper intent, behavior, and product preferences.

Steve Tzikakis, Sitecore’s CEO, shared that the search is about more than just entering words into a box and hoping for the right results, as it is the cornerstone of a digital experience, and with Reflektion, a brand can add various types of search including personalized search, preview search, conversational search, and voice search.

“This reduces customers’ effort and anxiety to find exactly what they need – with more convenience and speed – and leads to increased customer satisfaction with more conversions and revenue. Acquiring Reflektion reinforces Sitecore’s position as the leader in digital experience technologies that meet customers at the moment with more relevant, intuitive, and human experiences,” said Tzikakis.

Meanwhile, Amar Chokhawala, the founder and CEO at Reflektion, noted that since its inception eight years ago, Reflektion has become recognized for its unique approach to search-product discovery technology, and their technology uses AI to adjust each consumer’s digital experience, at the moment, based on diverse data from multiple channels.

“I am proud of the passionate team at Reflektion who has been successful in bringing our AI-first approach to many site-search deployments for large e-commerce and retailers’ websites. With Sitecore, the Reflektion team and customers will be able to continue to leverage the enhancement of digital experiences, leading to continued growth and results for all,” said Chokhawala.