Marketing Featured Southeast Asia

Redhill unveils new division, taps Aditya Menon as business director

Singapore — Full-service communications agency Redhill has officially launched Redhill Studio, a specialist division offering services for the designing of creative assets and web development. At the same time, the agency has also welcomed Aditya Menon as the division’s business director. He will spearhead the division and enhance Redhill’s broad range of services.

Menon holds an extensive understanding of the marketing and advertising industry having almost a decade of experience. He has extensive expertise in delivering meaningful integrated marketing campaigns having led multiple creative network agencies in India and Singapore namely JWT, Grey and BBDO. In his previous roles, Menon managed high-value clients like Google, Procter & Gamble, Unilever, Johnson & Johnson as well as Singapore-based enterprises like RedMart.

Menon commented on his appointment, saying “Redhill Studio signifies our response to the evolution of communications agencies around the world in raising their competitiveness via full-fledged services. The Redhill Studio team is packed with a diverse pool of expert talent that ranges from graphic designers and video producers to IT specialists – we are ready to act as a one-stop creative and technology production hub to help Redhill solidify and expand our capabilities and offerings.”

Meanwhile, Ann-Marie Eu, COO of Redhill, said that they’re very excited to launch Redhill Studio and bring Menon on board. Eu added that visual and online content are crucial components in integrated communications campaigns.

“More organisations today seek to streamline their vendor engagements with agencies that possess diverse proficiencies that can reliably support the delivery of end-to-end, 360-degree services. We are confident of meeting this need of our clients, backed by a talented team who will be led by Menon, an industry veteran. Redhill Studio will help scale our offerings across markets as we work towards providing a holistic, well-rounded suite of services that cater to any of our client’s communications needs,” Eu said.

Redhill Studio offers services via three key verticals namely brand and design, video development and website creation. Under the first service, the division offers a wide array of services related to branding collaterals like print and packaging work required for client campaigns, as well as production of digital materials, including the pre-and post-production of digital content present in advertising and social media campaigns.

For video development, the studio produces video content that can be used as internal assets or those intended for external activities, alongside producing animations. Lastly, website creation involves streamlining the website development process, as the studio also specialises in coding and customising complex website applications while also simplifying product and user flows to optimise the user experience.

Redhill Studio will lead the agency’s provision of creative services for Singapore government communications campaigns – following Redhill’s appointment to the Singapore Ministry of Communications and Information’s Whole of Government panel of vendors.