Tag: Recommendation platform

Auckland, New Zealand – Taboola has announced the extension of its five-year partnership with the Otago Daily Times – one of New Zealand’s largest daily newspapers. 

Through this partnership extension, Taboola and Allied Press, the Dunedin-based publisher of the Otago Daily Times, have signed an exclusive, six-year commercial agreement – the longest-ever renewal in Taboola’s ANZ publisher stable. 

Under the renewed partnership, Taboola will continue to power recommendations across the Otago Daily Times’ digital properties, including its website https://www.odt.co.nz/, providing users with on-site recommendations and advertising. 

Moreover, the partnership will also see the Otago Daily Times continue to leverage Taboola’s suite of products, including Taboola Feed, Newsroom, homepage and article personalisation, push notifications, and Explore More and Next Up for content recommendations, across multiple touchpoints to grow its audience, optimise engagement, and drive revenue. 

The new agreement will take Taboola and the Otago Daily Times’ partnership to 11 years at the completion of the term. Since their initial collaboration in 2020, Taboola has helped the Otago Daily Times significantly boost its digital audience, with its website now attracting nearly eight million page views each month. 

Matthew Holdridge, commercial manager at Allied Press, said, “We have enjoyed a long and successful partnership with Taboola, which has helped drive traffic to our site and improve reader engagement through content recommendations. ODT.co.nz is the independent voice of the South (Island) and we look forward to working with Taboola to lift our reader engagement and revenue growth even further using their suite of tools.” 

Meanwhile, Adam Singolda, founder and CEO of Taboola, commented, “The Otago Daily Times, New Zealand’s oldest daily newspaper, has been a valued, long-time partner of Taboola. Our renewed partnership – the longest-ever signed in the ANZ market – is a testament to the strength of our working relationship and the potential of our audience tools.”

He added, “The Otago Daily Times team has witnessed first-hand the power of our products, in New Zealand, demonstrating the ability of our platform to help deliver traffic and revenue. We’re grateful for the Otago Daily Times’ ongoing support and we’re looking forward to taking our partnership to new heights.”

Hong Kong – Taboola has announced a new focus beyond native advertising and a powerful new technology platform called ‘Realize’, an industry-first platform that specialises only in performance outcomes at scale beyond search and social.

‘Realize’ taps into Taboola’s unique data, performance AI, and an increasingly diverse range of inventory and creative formats to achieve performance objectives. While advertisers need great solutions for all parts of the marketing funnel, they need specialised solutions. 

It is worth noting that existing solutions that promise full funnel service face significant challenges to excel in each part of the marketing funnel. As of today, Taboola is opening ‘Realize’ for all advertisers focused on performance.

Moroever, ‘Realize’ is a independent performance platform that goes beyond search and social media and delivers outcomes at scale for advertisers, leveraging Taboola’s unique supply, first party data and AI technology. It delivers simplicity and efficiency for advertisers to run performance-based campaigns on many of the world’s largest and most trusted publishers across all ad inventory, OEMs and apps.

This platform allows advertisers to tap into display and other high-visibility locations across its extensive network. This includes top publishers like NBC News and Yahoo, as well as major apps and OEMs such as Xiaomi and Samsung. With ‘Realize,’ brands can now connect with their target audiences more effectively across a broader range of platforms, maximising engagement and performance.

Powered by an advanced AI performance engine, ‘Realize’ also leverages Taboola’s unique data-driven approach to optimise ad placements across its trusted publisher network. The platform offers advertisers greater creative flexibility by enabling them to repurpose existing assets—whether from social media, display, or vertical video—into high-performing ads. This streamlined approach allows brands to accelerate customer acquisition efforts while ensuring their campaigns reach relevant audiences at scale.

Adam Singolda, CEO at Taboola, said, “Every business deserves a chance to grow and succeed. Performance advertising beyond search and social media has been far too difficult for too long, however. Advertisers have settled on search and social media simply because there has been no viable alternative. Spending money with DSPs and CTV is great for branding but not optimised to drive performance, and running display with hundreds of advertising tech companies at low scale is simply not worth marketers’ time.”

He added, “Amazon started in 1994 and did a great job winning the book business by 2000, which allowed them to go into owning all of e-commerce. This is our “Amazon moment.” After many years of success with native ads, it’s time to go after all of performance advertising. We can do a lot more for advertisers, and a lot more for publishers. Today is an exciting day for me and us at Taboola.”

Singapore – Global web advertising company Taboola has announced an expanded partnership with the international internet business department of Xiaomi, which will allow Xiaomi to utilise Taboola News to power recommendations in new ways across their devices in several markets globally.

Taboola News brings recommendations from Taboola’s large publisher network directly into offerings from mobile carriers and device manufacturers, including smartphone screens and web browsers. 

As part of a long-term partnership with Taboola, Xiaomi will integrate these recommendations on multiple touchpoints within their mobile devices, connecting consumers with relevant and engaging content from publishers.

Moreover, Taboola News creates new opportunities for engagement and revenue for mobile carriers, device manufacturers, publishers, and brands. Carriers and manufacturers use Taboola News to deliver personalised, relevant content to their users from Taboola’s global network of publishers, while tapping into new revenue streams. 

With this, publishers receive increased user traffic at no additional cost and advertisers have more opportunities to tap into Taboola’s massive reader scale to reach the right audiences.

Song Qiang, general manager of international internet business at Xiaomi, said, “Delivering relevant experiences and recommendations to Xiaomi device owners is crucial. Working with Taboola for several years, their company has shown it has a strong foundation in news and recommendations, made up of a large set of outstanding news publishers from all across the world. As we further integrate their recommendations on our devices, we look forward to delivering more value to our users.”

Meanwhile, Adam Singolda, CEO at Taboola, commented, “Xiaomi has proven itself as an iconic mobile brand that consumers trust. With their large user base, Xiaomi devices have become a great medium for millions of consumers to discover news and engage with content, all around the world. We’ve had a long-term partnership with Xiaomi where we’ve mutually grown. And we’ve worked closely with their team to deliver experiences to consumers that keep them engaged, while also providing new ways to monetise.”

New York, USA – Outbrain Inc., a recommendation platform for the open web, today announced key promotions to scale global operations, drive innovation, and expand Outbrain’s offerings for brands, advertisers, and publishers. These appointments follow Alexander Erlmeier’s promotion to chief revenue officer in October 2022. 

“Evolving customer habits and emerging technologies continue to necessitate agility and resiliency among technology and advertising organisations,” said Erlmeier. “With an expanded and unified leadership team, Outbrain is [well-positioned] to scale alongside the evolving industry. Together with our teams across the globe, our newly appointed senior leadership team will work to build deeper audience engagement to maximise brand impact for our advertisers and to help publishers diversify revenue streams.”

The leadership appointments include:

  • Ayal Steiner as executive vice president of brand solutions who will be overseeing the development of innovative solutions for brands and agencies looking to drive measurable outcomes and deeper engagement with audiences.
  • Stephanie Himoff as executive vice president of global publishers who will be leading strategic publisher initiatives on a global scale.
  • Sarah Baird as senior vice president of revenue operations who will be leading revenue operations and enablement functions to provide strategies designed to support clients at scale.
  • Craig Hughes as senior vice president of corporate development and strategy and as general manager of video who is tasked to drive Outbrain’s video strategy and business globally, and manage strategic initiatives and partnerships to deepen Outbrain’s industry presence.
  • Klaus Ludemann as senior vice president of programmatic and partnerships who is tasked to manage programmatic partnerships and adoption in service of advertisers and publishers.
  • Guy Yagur as senior vice president for global performance and growth revenue who will be leading a newly centralised global hub focused on supporting and scaling performance-based and DIY customers.

“We are moving with full force and are taking important steps to align our business model to best fit the evolving needs of brands, advertisers and publishers while seizing new opportunities for revenue and product growth,” said David Kostman, Co-CEO of Outbrain. “These appointments are an essential part of our plan to scale our business effectively and efficiently and enable Outbrain to integrate emerging technologies aimed at advancing the industry and driving value for our customers.”

Just recently, Outbrain announced the appointment of Amrita de la Peña, former general manager for APAC at Sprout Social and head of global brands for JAPAC at Twitter, to serve as managing director for the APAC.

Singapore – Outbrain, a global recommendation platform for the open web, has announced the date of its upcoming virtual event ‘Unveil 2022’, an annual advertising innovation conference dedicated to address current trends in direct-to-consumer marketing. The event is slated to take place on 17 March at 12 pm, SGT.

As the event will cover the topic of marketers engaging with customers on the open web, ‘Unveil 2022’ will provide an in-depth and exclusive look into this topic while revealing the latest integrated digital technology to be showcased at Outbrain. Attendees can expect discussions across themes of brand creativity, marketing simplicity, and campaign performance.

In addition, the event will provide a glimpse at never-before-seen products and advertising technology from Outbrain that helps grow business and find customers online.

“With a rapid increase in online shopping seen across the pandemic, brands and marketers are at risk of being left behind if they don’t use the appropriate technology to connect with audiences. Outbrain has seen this trend and has been working to help brands and marketers grow their business with advertising technology that drives discovery results,” the company said in a press statement.

The event will also tackle innovations directly relating to improving advertising communications such as title suggestions to support campaign management and foster user engagement, as well as Outbrain’s solutions that will explore new and original technology across platforms and multimedia that focuses on the creative and landing page optimisation.

Eytan Galai, chief revenue officer at Outbrain, said, “Unveil is a key event for advertisers. It’s Outbrain’s chance to share our most exciting innovations and new platform capabilities as an opportunity for advertisers to learn about new tools and platform features designed to help them stay ahead of the game.” 

Meanwhile, Andrew Burke, managing director for APAC and growth markets at Outbrain, commented, “It’s been a year full of marketing and technological feats across our industry. I’m looking forward to delving into topics such as the use of high-quality in-stream video inventory such as Video Intelligence AG (VI) to support our brand advertisers. I’m mostly keen to share what is an increasingly important platform in your digital marketing arsenal that helps you invest in Direct-To-Consumer Marketing and ultimately gives your business more leads.”

He added, ‘Unveil 2022’ will be about how your brand can innovate and adapt to new dynamics. It will be about connecting with your audience in fresh ways. The event is not just a recap of the trends but an exploration of what the future might hold for brands.”

Register for Outbrain’s ‘Unveil 2022’ HERE.

Singapore – Recommendation platform Outbrain has announced an agreement with global technology company Vivo, to power Vivo’s browser newsfeed with native content.

Through the agreement, Vivo will utilize Outbrain’s OB News feature, which relies on content from Outbrain’s premium publisher network and allows partners to tap into a stream of editorial content from these sites at no extra cost alongside trusted native monetization.

Said news and native advertising format allows Outbrain’s partners to choose from a range of categories to match their users’ interests and will specifically help Vivo’s daily active users across Southeast Asia discover leading editorial content in new ways and in new places.

Bob Xu, business development director at Vivo, said, “The easy integration of OB News into our platform allowed us to already see a marked improvement in our user engagement and monetization strategy. Outbrain’s recommendation technology is second-to-none in terms of editorial content and brand-safe environment.”

Meanwhile, Stephanie Himoff, VP of publishers at Outbrain, commented, “We continue to work with top-tier OEMs to be the premier business partner in the industry. Utilizing our best-in-class recommendation technology, such as OB News, to help partners optimize their engagement and monetization journey is something we continue to pride ourselves in as we work with Vivo to put our recommendations in front of audiences across the world.”

Singapore – Global web recommendation platform Outbrain has rolled out its new Native Advertising Header Bidding solution, designed to help media partners boost their monetization strategy by enabling Outbrain to serve ads on any ad placement.

The solution allows the Outbrain advertising engine to programmatically bid into display and video ad units to serve Outbrain Native Ads. This move is designed to help Outbrain media partners maximize revenue from traditional ad units while creating more opportunities for Outbrain advertisers to show their ads and engage customers with Outbrain native ads.

Outbrain enters the header bidding space by leveraging its deep integration with media partners which provides unique visibility into contextual performance and behavioral interest signals, enabling bidding efficiency. The result is a more personalized and relevant ad experience for the consumer and maximum performance for marketers.

Speaking about the solutions launch, Eytan Galai, chief revenue officer at Outbrain, said that they remain committed to innovate and help media partners in the open web fund content creation. He also added that with ‘Native Header Bidding’, their goal is to help their partners maximize revenues while delivering a better advertising experience to consumers.

“Native Header Bidding unlocks new revenue potential by creating more advertising opportunities for Outbrain while increasing yield on traditional display and video ad placements,” Galai said.

Meanwhile, Ayal Steiner, VP for advertising at Outbrain, commented, “The expected result is that users will experience more relevant ads served through native ad experiences that are much more user friendly, and Outbrain advertisers will benefit from more ad inventory which creates new opportunities to engage potential customers on the open web.”

Outbrain now begins a global roll out of Native Header Bidding with strategic media partners.

New York, USA – Recommendation platform Outbrain welcomes Kate Taneyhill Jhaveri to the company’s board of directors lineup, effective immediately. This follows after the platform had recently bolstered its hires and leaders in the Asia-Pacific.

Jhaveri currently serves as the executive vice president and chief marketing officer of the United States’ National Basketball Association (NBA), where she brings more than 25 years of marketing and technology expertise to the new role.

Appointed by the NBA last 2019, Jhaveri leads global marketing, research and analytics and is responsible for driving revenue, commerce and brand growth for the NBA, NBA G League and NBA 2K League around the world.

She had also spent more than two decades working at the intersection of technology, digital media, e-commerce and entertainment. Prior leadership roles include chief marketing officer at Twitch.tv; head of consumer marketing at Twitter; head of brand marketing at Facebook and global marketing positions at Microsoft.

Speaking about her appointment, she stated that she is thrilled to join the board of directors at Outbrain and support the company’s growth and role as a leading recommendation platform of the open web.

“The importance of establishing trust with consumers is at an all-time high for advertisers and media owners. As they navigate the open web, Outbrain is well-positioned to help with quality and brand safety being top of mind for both the company and its partners alike. I could not be more thrilled to join the board at such an exciting time,” Jhaveri stated.

Meanwhile, Yaron Galai, co-founder and co-CEO at Outbrain, commented of Jhaveri’s appointment, “We are delighted to have Kate join our board of directors as we embark on our journey as a public company. We know that she will be a phenomenal addition and complement the wealth of knowledge of the existing board members.”

David Kostman, co-CEO at Outbrain, also commented, “Kate’s marketing and advertising background, and decades of experience handling successful roles in top technology and media companies, will provide us with insights to help us as we grow our direct to consumer and brand offerings.”

Singapore – Outbrain, the recommendation platform for the open web, has announced a new string of hires across their Asia-Pacific market, following the company’s preparation for its initial public offering (IPO) on the New York Stock Exchange on 23 July.

The new hires are led by the new director of sales for SEA, Jovary Jose, who will spearhead key partnerships across the APAC region and continue driving business growth and development across the Outbrain account.

Jovary joins from Singapore Press Holdings where he was head of partnerships, and has a strong background across business development and securing key partnerships across the SEA publishing industry. 

He will report to Nathan Jackson, head of sales APAC at Outbrain, overseeing key relationship management and business operations to enhance Outbrain’s position across the SEA market. 

Joining him are new senior hires namely Chermaine Koh, who joins as senior account manager from Criteo, and sales manager for SEA Calista Teo, who was previously with Changi Airport Group. They will both be responsible for the growth of client portfolios in addition to sales support across the region.

In addition to the new senior hires group, new director of business operations for APAC Daniel Littlepage will be responsible for overseeing operations and directing platform strategy. He has a rich background in media and marketing, previously video platform 90 Seconds in ANZ and most recently as vice president of growth and operations of proptech startup Inspace.

Other Outbrain new hires include Greg Wood, head of Engage ANZ; Krishan Lal, sales manager for ANZ; Alanna Green, senior account manager for Engage ANZ; and Ana Carolina Garcia, account manager for ANZ. Engage is one of the services from Outbrain, which offers customizable and flexible solutions that power websites in the world. Said technology supports business needs and content types across a broad range of site categories and sizes, delivering engagement, pageviews, and revenue.

“With this skilled group in place across SEA, Outbrain will be able to further and foster our relationships with key advertisers, as well as supporting our growing list of publisher partners in achieving their goals.

“The wealth of experience the team brings from the media and advertising sectors also means we’re well placed to continue Outbrain’s commitment to improve the quality of content through our new partnerships, as we roll out our new Quality Rating initiative and create a better user experience and improved result,” Jackson said.

Speaking about his appointment, Jose said, “I’m excited to be involved with Outbrain and our burgeoning team. Coming from a publishing background, I am thrilled to be able to support quality content and connect advertisers to these premium audiences. I look forward to building on both new and existing Outbrain partnerships and nurturing the team here in SEA.”