Singapore – Outbrain, a global recommendation platform for the open web, has announced the date of its upcoming virtual event ‘Unveil 2022’, an annual advertising innovation conference dedicated to address current trends in direct-to-consumer marketing. The event is slated to take place on 17 March at 12 pm, SGT.
As the event will cover the topic of marketers engaging with customers on the open web, ‘Unveil 2022’ will provide an in-depth and exclusive look into this topic while revealing the latest integrated digital technology to be showcased at Outbrain. Attendees can expect discussions across themes of brand creativity, marketing simplicity, and campaign performance.
In addition, the event will provide a glimpse at never-before-seen products and advertising technology from Outbrain that helps grow business and find customers online.
“With a rapid increase in online shopping seen across the pandemic, brands and marketers are at risk of being left behind if they don’t use the appropriate technology to connect with audiences. Outbrain has seen this trend and has been working to help brands and marketers grow their business with advertising technology that drives discovery results,” the company said in a press statement.
The event will also tackle innovations directly relating to improving advertising communications such as title suggestions to support campaign management and foster user engagement, as well as Outbrain’s solutions that will explore new and original technology across platforms and multimedia that focuses on the creative and landing page optimisation.
Eytan Galai, chief revenue officer at Outbrain, said, “Unveil is a key event for advertisers. It’s Outbrain’s chance to share our most exciting innovations and new platform capabilities as an opportunity for advertisers to learn about new tools and platform features designed to help them stay ahead of the game.”
Meanwhile, Andrew Burke, managing director for APAC and growth markets at Outbrain, commented, “It’s been a year full of marketing and technological feats across our industry. I’m looking forward to delving into topics such as the use of high-quality in-stream video inventory such as Video Intelligence AG (VI) to support our brand advertisers. I’m mostly keen to share what is an increasingly important platform in your digital marketing arsenal that helps you invest in Direct-To-Consumer Marketing and ultimately gives your business more leads.”
He added, ‘Unveil 2022’ will be about how your brand can innovate and adapt to new dynamics. It will be about connecting with your audience in fresh ways. The event is not just a recap of the trends but an exploration of what the future might hold for brands.”
Register for Outbrain’s ‘Unveil 2022’ HERE.