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Technology Featured Global

Outbrain’s upcoming ‘Unveil 2022’ event to address current trends in direct-to-consumer marketing

Singapore – Outbrain, a global recommendation platform for the open web, has announced the date of its upcoming virtual event ‘Unveil 2022’, an annual advertising innovation conference dedicated to address current trends in direct-to-consumer marketing. The event is slated to take place on 17 March at 12 pm, SGT.

As the event will cover the topic of marketers engaging with customers on the open web, ‘Unveil 2022’ will provide an in-depth and exclusive look into this topic while revealing the latest integrated digital technology to be showcased at Outbrain. Attendees can expect discussions across themes of brand creativity, marketing simplicity, and campaign performance.

In addition, the event will provide a glimpse at never-before-seen products and advertising technology from Outbrain that helps grow business and find customers online.

“With a rapid increase in online shopping seen across the pandemic, brands and marketers are at risk of being left behind if they don’t use the appropriate technology to connect with audiences. Outbrain has seen this trend and has been working to help brands and marketers grow their business with advertising technology that drives discovery results,” the company said in a press statement.

The event will also tackle innovations directly relating to improving advertising communications such as title suggestions to support campaign management and foster user engagement, as well as Outbrain’s solutions that will explore new and original technology across platforms and multimedia that focuses on the creative and landing page optimisation.

Eytan Galai, chief revenue officer at Outbrain, said, “Unveil is a key event for advertisers. It’s Outbrain’s chance to share our most exciting innovations and new platform capabilities as an opportunity for advertisers to learn about new tools and platform features designed to help them stay ahead of the game.” 

Meanwhile, Andrew Burke, managing director for APAC and growth markets at Outbrain, commented, “It’s been a year full of marketing and technological feats across our industry. I’m looking forward to delving into topics such as the use of high-quality in-stream video inventory such as Video Intelligence AG (VI) to support our brand advertisers. I’m mostly keen to share what is an increasingly important platform in your digital marketing arsenal that helps you invest in Direct-To-Consumer Marketing and ultimately gives your business more leads.”

He added, ‘Unveil 2022’ will be about how your brand can innovate and adapt to new dynamics. It will be about connecting with your audience in fresh ways. The event is not just a recap of the trends but an exploration of what the future might hold for brands.”

Register for Outbrain’s ‘Unveil 2022’ HERE.

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Platforms Featured Southeast Asia

Vivo to boost browser native content, taps Outbrain

Singapore – Recommendation platform Outbrain has announced an agreement with global technology company Vivo, to power Vivo’s browser newsfeed with native content.

Through the agreement, Vivo will utilize Outbrain’s OB News feature, which relies on content from Outbrain’s premium publisher network and allows partners to tap into a stream of editorial content from these sites at no extra cost alongside trusted native monetization.

Said news and native advertising format allows Outbrain’s partners to choose from a range of categories to match their users’ interests and will specifically help Vivo’s daily active users across Southeast Asia discover leading editorial content in new ways and in new places.

Bob Xu, business development director at Vivo, said, “The easy integration of OB News into our platform allowed us to already see a marked improvement in our user engagement and monetization strategy. Outbrain’s recommendation technology is second-to-none in terms of editorial content and brand-safe environment.”

Meanwhile, Stephanie Himoff, VP of publishers at Outbrain, commented, “We continue to work with top-tier OEMs to be the premier business partner in the industry. Utilizing our best-in-class recommendation technology, such as OB News, to help partners optimize their engagement and monetization journey is something we continue to pride ourselves in as we work with Vivo to put our recommendations in front of audiences across the world.”

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Technology Featured Global

Outbrain rolls out new bidding solution to boost monetization strategy for media partners

Singapore – Global web recommendation platform Outbrain has rolled out its new Native Advertising Header Bidding solution, designed to help media partners boost their monetization strategy by enabling Outbrain to serve ads on any ad placement.

The solution allows the Outbrain advertising engine to programmatically bid into display and video ad units to serve Outbrain Native Ads. This move is designed to help Outbrain media partners maximize revenue from traditional ad units while creating more opportunities for Outbrain advertisers to show their ads and engage customers with Outbrain native ads.

Outbrain enters the header bidding space by leveraging its deep integration with media partners which provides unique visibility into contextual performance and behavioral interest signals, enabling bidding efficiency. The result is a more personalized and relevant ad experience for the consumer and maximum performance for marketers.

Speaking about the solutions launch, Eytan Galai, chief revenue officer at Outbrain, said that they remain committed to innovate and help media partners in the open web fund content creation. He also added that with ‘Native Header Bidding’, their goal is to help their partners maximize revenues while delivering a better advertising experience to consumers.

“Native Header Bidding unlocks new revenue potential by creating more advertising opportunities for Outbrain while increasing yield on traditional display and video ad placements,” Galai said.

Meanwhile, Ayal Steiner, VP for advertising at Outbrain, commented, “The expected result is that users will experience more relevant ads served through native ad experiences that are much more user friendly, and Outbrain advertisers will benefit from more ad inventory which creates new opportunities to engage potential customers on the open web.”

Outbrain now begins a global roll out of Native Header Bidding with strategic media partners.

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Platforms Featured Global

Outbrain welcomes NBA exec to company’s board of directors

New York, USA – Recommendation platform Outbrain welcomes Kate Taneyhill Jhaveri to the company’s board of directors lineup, effective immediately. This follows after the platform had recently bolstered its hires and leaders in the Asia-Pacific.

Jhaveri currently serves as the executive vice president and chief marketing officer of the United States’ National Basketball Association (NBA), where she brings more than 25 years of marketing and technology expertise to the new role.

Appointed by the NBA last 2019, Jhaveri leads global marketing, research and analytics and is responsible for driving revenue, commerce and brand growth for the NBA, NBA G League and NBA 2K League around the world.

She had also spent more than two decades working at the intersection of technology, digital media, e-commerce and entertainment. Prior leadership roles include chief marketing officer at Twitch.tv; head of consumer marketing at Twitter; head of brand marketing at Facebook and global marketing positions at Microsoft.

Speaking about her appointment, she stated that she is thrilled to join the board of directors at Outbrain and support the company’s growth and role as a leading recommendation platform of the open web.

“The importance of establishing trust with consumers is at an all-time high for advertisers and media owners. As they navigate the open web, Outbrain is well-positioned to help with quality and brand safety being top of mind for both the company and its partners alike. I could not be more thrilled to join the board at such an exciting time,” Jhaveri stated.

Meanwhile, Yaron Galai, co-founder and co-CEO at Outbrain, commented of Jhaveri’s appointment, “We are delighted to have Kate join our board of directors as we embark on our journey as a public company. We know that she will be a phenomenal addition and complement the wealth of knowledge of the existing board members.”

David Kostman, co-CEO at Outbrain, also commented, “Kate’s marketing and advertising background, and decades of experience handling successful roles in top technology and media companies, will provide us with insights to help us as we grow our direct to consumer and brand offerings.”

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Platforms Featured APAC

Recommendation platform Outbrain keys in eight new hires for APAC

Singapore – Outbrain, the recommendation platform for the open web, has announced a new string of hires across their Asia-Pacific market, following the company’s preparation for its initial public offering (IPO) on the New York Stock Exchange on 23 July.

The new hires are led by the new director of sales for SEA, Jovary Jose, who will spearhead key partnerships across the APAC region and continue driving business growth and development across the Outbrain account.

Jovary joins from Singapore Press Holdings where he was head of partnerships, and has a strong background across business development and securing key partnerships across the SEA publishing industry. 

He will report to Nathan Jackson, head of sales APAC at Outbrain, overseeing key relationship management and business operations to enhance Outbrain’s position across the SEA market. 

Joining him are new senior hires namely Chermaine Koh, who joins as senior account manager from Criteo, and sales manager for SEA Calista Teo, who was previously with Changi Airport Group. They will both be responsible for the growth of client portfolios in addition to sales support across the region.

In addition to the new senior hires group, new director of business operations for APAC Daniel Littlepage will be responsible for overseeing operations and directing platform strategy. He has a rich background in media and marketing, previously video platform 90 Seconds in ANZ and most recently as vice president of growth and operations of proptech startup Inspace.

Other Outbrain new hires include Greg Wood, head of Engage ANZ; Krishan Lal, sales manager for ANZ; Alanna Green, senior account manager for Engage ANZ; and Ana Carolina Garcia, account manager for ANZ. Engage is one of the services from Outbrain, which offers customizable and flexible solutions that power websites in the world. Said technology supports business needs and content types across a broad range of site categories and sizes, delivering engagement, pageviews, and revenue.

“With this skilled group in place across SEA, Outbrain will be able to further and foster our relationships with key advertisers, as well as supporting our growing list of publisher partners in achieving their goals.

“The wealth of experience the team brings from the media and advertising sectors also means we’re well placed to continue Outbrain’s commitment to improve the quality of content through our new partnerships, as we roll out our new Quality Rating initiative and create a better user experience and improved result,” Jackson said.

Speaking about his appointment, Jose said, “I’m excited to be involved with Outbrain and our burgeoning team. Coming from a publishing background, I am thrilled to be able to support quality content and connect advertisers to these premium audiences. I look forward to building on both new and existing Outbrain partnerships and nurturing the team here in SEA.”