Australia – General insurance provider Real Insurance has awarded its creative account to independent advertising agency Paper Moose in Australia.
Since its inception in 2005, the insurance provider has been providing trusted service and real value to their clients.
With this appointment, Paper Moose will come up with new ways to optimise Real Insurance’s brand positioning, answering to its plans to evolve and re-engage customers in a highly competitive insurance landscape.
Real Insurance is the newest addition to the slew of recent pitch wins for the agency, joining top accounts such as Cancer Australia, CSIRO, and Mitsubishi Electric.
Nick Hunter, founding CEO at Paper Moose, shared, “What drew us to this pitch was Real Insurance’s commitment to effectiveness and their dedication to direct marketing fundamentals. We are an agency that has built a business model focused on shortening the distance between strategic ideas and results, so that’s a pretty exciting pairing, and we look forward to engaging with their audience through clever direct response creative in the coming years.”
Meanwhile, Simon Hovell, chief marketing officer at Real Insurance, said, “Paper Moose’s breadth of creativity really impressed us, as well as their production capabilities. We look forward to collaborating together to drive growth across our product suite.”