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Rakuten SQREEM unveils new AI-based first-party data ad solution

Singapore – Rakuten SQREEM Inc, the joint venture between AI solutions company SQREEM Technologies and e-commerce platform Rakuten Group, has launched ‘RMP – SQREEM Ads’, a new advertising product that offers deeper insights and significantly more targeted media buying.

‘RMP – SQREEM Ads’ combines the behavioral pattern analysis data based on more than 100 million Rakuten members in Japan with SQREEM’s AI behavioral pattern analysis capabilities, to provide insights that will enable advertisers including Rakuten Group’s Japanese vendors and partners to understand at an anonymized individual level what products and services consumers want to buy.

Through the new product, SQREEM will now be able to help companies understand their behavioral pattern analysis data accumulated by them at scale and speed, and will be able to enrich data on platforms and analyze it within a week, all without ever accessing data that sits behind clients’ secure firewalls. This will also allow companies to monetize the valuable trove of first-party data they may have but are unable to use in a meaningful manner, as the enrichment technology by SQREEM has been used by dozens of multinational organizations.

Ian Chapman-Banks, SQREEM Technologies’ CEO and co-founder, believes that SQREEM’s technology can help companies by providing and powering targeting and insights for their vendors, partners, and clients. According to Chapman-Banks, their AI technology has already produced very successful results for dozens of multinational clients, enriching their data to generate important insights that help optimize their marketing and sales funnel strategy.

“From identifying the target audience to predicting higher purchase intentions, having a strategy to maximize the value of companies’ data will help businesses take advantage of significant opportunities and deliver business success,” he said. 

Meanwhile, Ryugen Shimizu, the CEO and president of Rakuten SQREEM Inc, commented, “This is the first of a suite of products we’re planning to launch. We’re very excited to see this 12-month project come to fruition and help our clients in Japan create impactful, relevant touchpoints with consumers.”