Singapore – In a bid to sharpen its regional focus and unlock new growth opportunities, Club Med has unveiled a major restructuring of its Asia Pacific operations, including the consolidation of business units and key leadership appointments.
As part of its major restructuring, Club Med is consolidating its three existing Asia Pacific business units into two integrated entities: East & South Asia and Pacific (ESAP) and China. Effective May 1, 2025, this move aims to streamline operations and improve responsiveness in high-priority markets.
While the company maintains its collaborative “One APAC” approach, the revised structure is intended to reflect the unique business environments of ESAP and China, allowing for more targeted strategies and regional alignment.
“This move opens a new chapter for Club Med in Asia Pacific. By tailoring our regional structure around the unique strengths of China and ESAP, we are well poised to accelerate our expansion with a strategic focus. With empowered leadership and a shared glocal vision, Club Med now has even more agility to seize opportunities in key markets and reinforce our position as the worldwide leader in premium, all-inclusive travel,” said Henri Giscard d’Estaing, president of Club Med.
To lead the new ESAP unit, Club Med has appointed Rachael Harding as chief executive officer. In this role, she will oversee both commercial and resort operations, reporting directly to Gregory Lanter, deputy CEO of Club Med.
Harding will focus on navigating the evolving market landscape, delivering strong brand and customer experiences, and driving a growth strategy across both mature and emerging markets in the region.
Commenting about her new role, Harding explained, “This business transformation empowers us to scale with greater purpose and precision across the region. With a refreshed leadership structure, a robust resort pipeline and stronger regional integration, we are advancing our ability to deliver elevated, seamless guest experiences. The 2024 results clearly demonstrate ESAP’s significant growth potential for Club Med, and we are poised to capitalise on every opportunity this new phase presents.”
The ESAP leadership team is also being strengthened with several key appointments. Cindy Beleau has been named vice president of revenue management for APAC, where she will modernise pricing strategies with digital and AI-driven tools. Sandrine Rossi steps in as vice president of operations and product, bringing over two decades of experience in resort strategy and operations. Anastasiya Kulish will now lead as vice president of Japan Resort Operations, focusing on reinforcing Club Med’s mountain leadership in Hokkaido.
Meanwhile, Michelle Davies, currently general manager Pacific, will expand her responsibilities to include ESAP’s new markets. Olivier Monceau will now oversee the meetings & events segment in addition to his leadership roles in Singapore and Malaysia. Lastly, Jerome Ferrie and Arezki Haddad will serve as chief financial officer and chief human resources officer, respectively.
In China, Andrew Xu will remain CEO of Club Med China and take on the additional role of deputy CEO of Club Med, with responsibility for global finance.
The ESAP region has steadily recovered over the past three years, driven by returning customers, new market growth, and expanded resort capacity in areas like Hokkaido. Key developments include the renovation of Club Med Phuket, planned upgrades at Club Med Bintan, and the upcoming opening of Club Med Borneo in Malaysia.
In China, Club Med welcomed over 260,000 guests in 2024, making it the company’s second-largest market. Since entering the country in 2003, the brand has grown its presence to include five Premium All-Inclusive Resorts, four Joyview Resorts, and two Urban Oasis properties. Moving forward, Club Med will focus on maintaining its position in the premium segment and supporting both outbound and inbound tourism.