Marketing Featured ANZ

Quickbooks’ latest campaign celebrates the skills of accountants, bookkeepers

Sydney, Australia – Quickbooks, an accounting software package, has released its latest campaign that celebrates the feats and achievements of accountants and bookkeepers, depicting them as not just normal accountants but going way beyond ‘doing the numbers’.

The campaign, conceptualised by TBWA\Sydney, depicts accountants and bookkeepers as mixmaster maestros and psychic wizards of the small business world. For Quickbooks, despite the incredible feats accountants and bookkeepers perform behind the scenes of small businesses, they are rarely celebrated for their skills.

Stu Tobin, creative director at TBWA\Sydney, said, “If you’ve ever received a strongly worded letter from the ATO like I have, then you know all about the small business heroics of Australia’s accountants. What better way to demonstrate the support QuickBooks gives these unsung heroes than with a fresh platform that places real stories from real accountants at its core.”

Meanwhile, Intuit QuickBooks Australia’s Marketing Director Jane Merrick, commented, “We’re excited to launch this new campaign which celebrates Accountants and Bookkeepers in their own words. Often accountants and bookkeepers can be stereotyped, but having supported Australian accountants and bookkeepers for more than a decade, we know they are a diverse, creative, and supportive community totally committed to the success of their clients.”

The integrated campaign will run across online video, digital, social, PR and trade media.