Marketing Featured ANZ

OOH JCDecaux nabs tender with Queensland Rail

Australia – Out-of-home (OOH) media company JCDecaux has been awarded a tender by Queensland Rail, which will expand its current portfolio, retaining existing formats and adding new digital assets and locations across Australia’s second-largest state. 

JCDecaux has been providing advertising solutions to Queensland Rail for over ten years, and with the new tender, another 10-year contract will be commencing in July 2022. This will see JCDecaux add 13 new roadside digital large format sites and six digital bulkheads in various locations, which will allow advertisers to have access to consistent advertising opportunities across the entire Eastern Seaboard, from Sydney Trains to Queensland Rail.

In addition, full-motion audio and video digital XTrackTV screens will be deployed at stations including a brand-new deployment at Brisbane’s Central Station. About 50 existing static sites will be replaced with 75-inch screens, providing high resolution, quality viewing of the campaign, which doubles the number of digital locations.

Steve O’Connor, JCDecaux’s CEO, said, “Queensland is poised for further economic vibrancy as it begins its preparations for the 2032 Olympics. Our expanded station and digital presence will provide brands with a wealth of new advertising opportunities to connect with its growing population.”

JCDecaux said that this ten-year contract has an option to extend beyond 2032.

In April 2022, JCDecaux has also been awarded an extended tender by the North Sydney Council to be its exclusive street furniture provider, which was inked for a term of nine years.