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Tag: Publicis Groupe Hong Kong

Hong Kong Gen Z report PB HK GWI Trade Desk
Hong Kong Gen Z defies ‘lying flat’ label, embracing ambition and experiences: report
Posted on January 16, 2026
by Aliza Carmona
Hong Kong – More than half of Hong Kong’s Gen Z want to make a positive impact on society, challenging the perception of the cohort as “lying flat”, according to a new insights report by Publicis Groupe Hong Kong in partnership with GWI and The Trade Desk. Titled ‘Gen Z Pulse’, the report explores the...
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Cathay UY2025 campaign Leo HK
Cathay unveils personalised 2025 travel and lifestyle recap for loyalty members
Posted on December 22, 2025
by Aliza Carmona
Hong Kong – Cathay has teamed up with Leo Hong Kong to launch ‘Unpack Your 2025’, a personalised digital experience that allows members to revisit their travel and lifestyle highlights as the year comes to an end.  The campaign offers a customised experience that recaps members’ journeys throughout the...
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cathay kai tak historic flight 2025
Cathay recreates historic flight path for Kai Tak’s 100th anniversary celebration
Posted on April 11, 2025
by Aliza Carmona
Hong Kong – Cathay marked a nostalgic return to Kai Tak on the final day of the Cathay/HSBC Hong Kong Rugby Sevens, staging a low-altitude flypast to celebrate the former airport’s 100th anniversary and the tournament’s debut at Kai Tak Sports Park. For decades, Kai Tak served as Hong Kong’s international...
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Joao-Braga-Publicis-Groupe-HK
Publicis Groupe Hong Kong welcomes João Braga as new global executive creative director
Posted on November 25, 2024
by Aliza Carmona
Publicis Groupe Hong Kong has bolstered its creative leadership by appointing João Braga as its global executive creative director, bringing his extensive global expertise and award-winning track record to the team.
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MARKETECH-PHOTOS-_2_
Cathay’s new campaign with Publicis Groupe shows nobody does rugby like Hong Kong
Posted on April 4, 2024
by Aliza Carmona
International airline carrier Cathay Pacific has partnered with Publicis Groupe Hong Kong to launch a new campaign promoting the upcoming Cathay/HSBC Hong Kong Sevens event.
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