Tag: publication

Hong Kong – The South China Morning Post (SCMP) published the first issue of its revamped Sunday magazine ‘PostMag’ on September 22. Formerly known as Post Magazine, the iconic weekly was first published in 1989 and now offers a renewed focus on culture, art, travel and lifestyle through people-focused features. 

Each week, readers will discover the most exciting cultural happenings in Hong Kong and around the region. Interviews and profiles introduce emerging talent and go deeper with established personalities. Long-form features dive into lifestyle topics across culture, travel, food and drink, wellness and passions such as collecting and entrepreneurship. 

Moreover, a new web and print design modernises and breathes new life into the brand while retaining a connection to its legacy. 

Integrated into the revamp is a marketing campaign celebrating the significance of culture and lifestyle. The creative features three influential individuals–cultural entrepreneur Kevin Poon, fashion icon Vivienne Tam, and filmmaker Derek (Kwok Cheung) Tsang–who are shaping culture globally, sharing what life, culture, and discovery mean to them today. 

Formats include portraits, styled letters to their younger selves, and 30-second videos that are an ode to living well in our city. A high-profile launch event will take place in late October. 

Produced by the SCMP’s Morning Studio, the campaign reaches influential audiences through targeted media placements across the SCMP’s online and print, digital, and social platforms, as well as through digital media, direct mail, and out-of-home advertisements, including Hong Kong’s Statue Square. 

Lee Williamson, executive director of specialist publications at SCMP, said, “What does it mean to live well? It’s this question that guides the editorial at PostMag. The reimagined magazine inspires readers to curate the best of life, to better appreciate the arts and culture, and to make the most of their limited free time.”

Meanwhile, Catherine So, chief executive officer of SCMP, commented, “Post Magazine has long been known for its trusted, authoritative coverage of life in Hong Kong. This relaunch ushers in a new era with elevated design and content, building on its 35-year legacy of high-quality journalism.” 

Lastly, Cat Nelson, the newly appointed editor of PostMag, added, “I’m honoured to be leading the new direction of this iconic magazine that has long been a pillar of Hong Kong life. We’re excited to reach new audiences with PostMag while staying true to the core values that are so important to our loyal readers.” 

Hong Kong – The South China Morning Post (SCMP) has appointed Lucy Chen as the new head of data and strategy. In her role, Chen will oversee the company’s business strategies and data analytics function, with the mandate of driving business transformations in alignment with evolving strategic focus, institutionalising data-led decision making practices across the organisation.

Chen brings with her over 20 years of experience in strategy, change management, organisational transformation and business development across multiple industries. She joins SCMP from SmarTone, where she held senior positions from 2020 to 2023 in corporate strategy, business planning and data analytics, and brought about substantial revenue and operational improvements. 

Prior to, Chen spent almost 15 years in private equity. She entered the industry by starting in GE Equity in 2006 and co-founded Cobalt Equity Partners in 2015 with a focus on making mid-market, growth investments within Greater China, and generating significant value creation in portfolio companies.

Speaking on her appointment, she said, “I’m incredibly honoured and thrilled to join SCMP, a global news leader with a definitive voice on Hong Kong, mainland China and Asia affairs. The unique culture here is a blend of 120 years of legacy and a tech-forward mindset, built by a team of highly passionate and talented colleagues who are invested and committed to the mission and vision of the organisation. I’m excited about the new frontiers and the continual milestones ahead for the Post as a media pioneer.”

Meanwhile, Catherine So, chief executive officer at South China Morning Post, commented, “Lucy’s appointment reflects the central role that data analytics plays in SCMP’s strategic capabilities and organisation model. I am confident that Lucy’s expertise will lend a solid data-driven foundation across our commercial, corporate and editorial pillars as we entrench the practice of intelligent use of data in our business and newsroom decisions as an industry leader. Under her leadership we will see optimised strategic and operational execution in business planning and transformation.”

This follows a slew of corporate appointments which include Lou Wee as director of global strategic business; Sophia Yu as managing director of SCMP Hearst; and Kevin Huang appointed as chief operating officer.

Hong Kong – The South China Morning Post, the Hong Kong-headquartered global news company, unveils its all-new Style by SCMP, a rebrand of its flagship Style publication known for curated and insightful global luxury and lifestyle content through an Asian lens. 

Style by SCMP hails the advent of an inclusive luxury experience that values knowledge, access and connectivity, a dynamic perspective that moves away from purely symbolic representations of exclusivity and wealth, marking a new era of South China Morning Post’s role in the conversation on discerning and intelligent luxury. 

The revamped Style by SCMP also weaves responsible luxury, entrepreneurship, innovation, women leadership, wellness, and philanthropy topics into its coverage of the latest trends in fashion, watches and jewellery. 

“The slanted letter ‘l’ is evocative of the slash (/), which is prevalent across the creative community. This places the brand’s stake in a multi-hyphenate-driven milieu, and highlights the versatility of roles and viewpoints which make up today’s luxury market,” says Vincenzo La Torre, chief editor of Style by SCMP.

Kevin Huang, chief operating officer of South China Morning Post, also commented, “The South China Morning Post is dedicated to nurturing communities that bring together brands and influencers who are united by their pursuit of knowledge, wellbeing, betterment and fulfilment, where the affluent and influential can be the heroes and heroines of their own stories.”

Style by SCMP publishes ten issues a year and is distributed with the South China Morning Post, counting luxury hotels, hair salons, wellness spas, and airport lounges amongst its key distribution locations.

Australia – Non-profit research-based media outlet The Conversation has appointed Margy Vary as its new chief marketing officer for Australia and New Zealand. Prior to that role, she was working for a consultant for the company.

In her new role, Vary will be leading the publication’s marketing and reader revenue strategy in the region, and will be reporting to editor Misha Ketchell.

In addition, the role includes responsibility for driving audience growth, digital engagement, customer experience, as well as leading The Conversation’s donations strategy.

She was previously the marketing director of Guardian Australia, where she overlooked the local marketing and comms strategy during a period of rapid audience growth and development of the successful reader revenue strategy. She also has 20 years of experience in advertising and marketing, including launching Virgin Atlantic in Australia and developing creative campaigns at Host in Australia and Lowe in London.

Speaking on her new role, she said, “The Conversation has the best business model for sustaining public interest journalism, as a charity that’s not dependent on advertising revenue. I’m excited to join a team of experts with a culture of collaboration that is ideally suited to the challenges of these times, when the future of public interest journalism is under threat and Australians are more than ever crying out for facts over opinions and expertise over agendas.”

Meanwhile, Ketchell commented, “It’s the perfect time to welcome Margy to The Conversation. With so much disruption in public interest journalism and so many new developments in reader revenue happening around the world, her expertise will ensure The Conversation stays ahead of the game.” 

She added, “Margy’s track record in converting audience relationships into reliable and sustainable revenue streams will ensure we remain self-sufficient and not susceptible to the politics of funding. Margy brings a track record in creative, purpose-driven marketing that will be a huge asset in helping to differentiate the Conversation’s fact-based news by experts, which is needed now more than ever.”

Lisa Watts, CEO at The Conversation Media Group, said, “In 10 years we’ve gone from being a small startup to a global network with millions of monthly readers, and since COVID-19 The Conversation’s audience has doubled as people turn to experts for information they can trust. As an NFP our work is free to read and free to republish but we rely on support from donors and readers, and this role helps keep our work free and available to everyone. Margy is a great addition to the team, she brings deep expertise and we’re all very excited to work with her.”

Noida, India – With digital publishers impacted by the global pandemic, marketing platform iZooto joins forces with publishing platform Quintype to come up with long-term solutions to help digital publishers create audience traction and revenue.

iZooto will aid in the existing partnership by providing targeted push notifications to readers, while Quintype is focused more on building reader revenue, such as content paywalls.

“At Quintype, we have been constantly looking for ways to help publishers grow audiences and monetize content better. We have been actively pursuing strategic partnerships that will benefit digital publishers. Accompanied by iZooto, the market leader in push notifications, Quintype aims to deliver an enhanced digital experience to all our clients,” said Chirdeep Shetty, CEO of Quintype.

Neel Kothari, CEO of iZooto added, “We a t iZooto have known Quintype for the last three years and have always been impressed by their laser-focused efforts in building a world-class digital publishing platform, joining hands will further strengthen iZooto’s positioning as the leading owned audience marketing platform.”