Singapore – Edelman has announced key leadership changes in its Singapore team. It is led by the newly-appointed chief executive officer Julia Wei, followed by Yeelim Lee promoted as chief operating officer. Other leadership appointments include Nisha Sivanandan as head of strategy and integrated client leadership, Jonathan Ha as head of digital and integrated solutions, Amanda Lam as director of human resources, and Xi Ling Lee as finance director.
Wei will report to Adrian Warr, CEO for Southeast Asia at Edelman, and will build on the agency’s growth and innovation in earned-centric, integrated campaigns.
She leaves her role as managing partner at AKA Asia to return to Edelman where she previously spent a decade honing her capabilities. She now brings over 17 years of diverse expertise in integrated communications, both in-house and agency, to drive growth through modern communication approaches.
Meanwhile, Lee has spent eight years with the firm, across Hong Kong and Singapore, and has held positions that built experience in regional client management, data and analytics, sector and practice leadership, and new business operations.
Speaking on her appointment, Wei said, “Edelman has always held a special place in my heart and the opportunity to return in a leadership role at a pivotal point of the agency was a no-brainer. I’m looking forward to working with my new, and former, colleagues and collectively elevating our work, our skills and of course continuing on our business success.”
Meanwhile, Warr commented, “I could not be more pleased to see Julia return to the fold. Having achieved several years of fast growth and bold innovation, in spite of significant market headwinds, we now have a unique window of opportunity to evolve our culture, capabilities, and our services to clients – there’s nobody better than Julia to lead that charge.”
He added, “Julia’s going to have three clear priorities – firstly, maintaining the best agency culture in the market, secondly getting A-list fame for the amazing work we do with our client, and thirdly creating new ways of working in this fascinating hybrid world. Julia and Yeelim have very complimentary skillsets and experience –together, they will lead the team to new frontiers.”