Tag: PropNex

Singapore – As part of the platform’s new campaign to boost reach of the upcoming 11.11 sale, e-commerce platform Lazada in Singapore has launched its newest giveaway which is none other than a new condominium unit at Normanton Park, valued at S$1m.

Said giveaway has been co-sponsored by PropNex, a Singapore-based real estate agency. To boost the campaign, Lazada will be rolling out the marketing campaign across various platforms to publicise the giveaway, including TV, radio, digital ads, Out Of Home (OOH), social media platforms and more.

To enter the giveaway, shoppers must collect ‘golden keys’ through various missions on the Lazada app. Up to 34 golden keys can be collected in total through the app from 1 November onwards, by completing missions, playing games and more. The more keys collected, the higher the chances of winning.

James Chang, CEO at Lazada Singapore, said that they wanted to inject something new and more exciting for their shoppers to look forward to, adding that with PropNex as a co-sponsor, they are thrilled to be able to up the ante for this year’s million-dollar giveaway.

“Our key focus to support our sellers to thrive in the online space has never wavered, and to thank our shoppers for supporting us, we went and looked for the biggest reward we could find in the market, to show that e-commerce opens up all kinds of possibilities,” Chang stated.

Meanwhile, Ismail Gafoor, CEO at PropNex, said that a way to increase chances in winning the million-dollar prize is to fulfil the task of purchasing their PropNex edition of the popular board game Monopoly at the Lazada store. Said limited edition of the board game is specially curated with Singapore real estate rules and the winner is declared in an hour, with in-depth knowledge of real estate investment.

“We are delighted to co-sponsor this prize – Normanton Park in collaboration with Lazada, and bring about a new excitement to the shopping experience on Singapore’s biggest annual sale event, and we could not have asked for a better platform to collaborate with. It is part of our branding campaign in building our brand equity and we are thrilled to be part of this mega event this year,” Gafoor said.

He added, “We hope that shoppers who purchase it will enjoy the game, and we are thankful to have the opportunity to work closely with Lazada in value-adding to customers.”

Singapore – PropNex, a Singapore-based real estate company, is releasing its very own version of the popular board game Monopoly called ‘Monopoly Propnex Edition’ in an aim to introduce insights of the local residential market through gamification.

PropNex has likewise partnered with the digital experiential version of the game in Singapore, called ‘Monopoly Explore! SG’, which allows players to explore Singapore through its landmarks, local products, and to even win prizes. 

For the company, the board game will allow the common populace to get a sense and reality of the Singaporean real estate market. Furthermore, it will allow players to experience cash flow management and effective techniques of real estate investments as a lifelong skill, which brings families together in cultivating the wisdom of financial prudence and investment skills.

“Through playing the MONOPOLY PROPNEX EDITION, PropNex is confident that players young and old will have a better grasp of [the] property market in Singapore and as well as a deeper understanding of financial prudence necessary to own their first property or multiple properties. In the game of four to five players per round, as soon as two players go bankrupt, the player with the highest worth of assets will emerge the winner,” the company said in a press statement.

The upcoming physical version of the Monopoly Propnex Edition is targeted at Singaporean consumers, with tutorial videos about the gameplay already available online.

Monopoly-Propnex-Board-Game-Mockup
A snapshot of the physical version of the Monopoly Propnex Edition

According to the company, the Monopoly Propnex Edition is curated to bring out the essence of the ‘Singapore flavor’, which provides a deeper understanding of the property market, namely what constitutes the Core Central Region (CCR), Rest of Central Region (RCR) and Outside Central Region (OCR) segments, as well as highlighting the various challenges that investors have to overcome in owning multiple properties complying to various cooling measures currently in place.

For Ismail Gafoor, CEO of PropNex, the board game development is traced back to his desire of bringing the board game to every household in Singapore in order to teach the basics of real estate.

“I did not realize that the numerous games played as a family has significantly imprinted on my passion for properties, as PropNex today has fulfilled the aspirations of thousands of homeowners in their dream homes and investments, with the guidance of over 8,900 salespersons. It took my management team and me more than a year to conceptualize and bring this Monopoly PropNex Edition idea to fruition today, and we are excited for Singaporeans to come on board this journey with us,” Gafoor explained. 

PropNex has been ramping up its objective of consumer education about the real estate industry since 2013 when they launched the Consumer Empowerment Campaign, which aimed at keeping their consumers informed of the trends and market outlooks that will affect their real estate decisions. They have also hosted virtual property shows and launched a membership program called PropNex Friends, where members can enjoy exclusive deals and rewards from Propnex itself.

The board game is up for sale at PropNex’s website for S$49.99 or S$42.99 for members of PropNex Friends.