Technology Featured East Asia

Hello Media selects Hivestack as its SSP partner for programmatic buyers in Korea

South Korea – Hivestack, the independent programmatic digital out of home (DOOH) ad tech company has announced a partnership with Hello Media, Korea’s largest digital out of home media provider within hospitals and medical centres, to offer brands, agencies and omnichannel DSP’s the opportunity to buy their premium DOOH inventory programmatically through the Hivestack Supply Side Platform (SSP).

Through this partnership, Hello Media will be able to drive additional revenue via programmatic DOOH campaigns, from both local advertisers in Korea and global advertisers looking to target audiences across their 1,800 screens in over 1,200 hospitals in Korea. Hello Media’s advanced hardware technology offers the opportunity for traditional out of home (OOH) advertisers to expand into the DOOH landscape and with Hivestack’s truly programmatic, global marketplace, advertisers across Korea will be able to optimize the scope of programmatic DOOH advertising at a global scale.

Kyuhan Lee, CEO of Mobin, Hello Media, shared, “We are thrilled to partner with Hivestack, the leader in programmatic DOOH globally. We are planning to expand into various media channels in the future, and we look forward to expanding our partnership with Hivestack to launch numerous campaigns for clients both within Korea and internationally.”

Yoonseung Jekal, director of publisher development, Hivestack, Korea, commented, “It is a very exciting time for the OOH market in Korea and we are excited to partner with Hello Media to accelerate the adoption of programmatic DOOH in the market. Hivestack is at the forefront of digital transformation globally and with our market-leading technology, combined with Hello Media’s impressive array of Healthcare inventory, we can deliver incredible outcomes for domestic and international advertisers looking to reach audiences across the region.” 

Marketing Featured ANZ

VIOOH partners with Tonic Media Network to offer new programmatic DOOH campaigns

Sydney, Australia – London-headquartered global digital out-of-home (OOH) marketplace, VIOOH, has announced a new partnership with Australia’s largest health and wellbeing media network, Tonic Media Network, to give Tonic Media Network access to VIOOH’s market-leading Supply-Side Platform (SSP) which currently has 36 Demand-Side Platform (DSP) partners globally, including the likes of The TradeDesk, Amobee and MediaMath.

With health being a priority now, more than ever before, Tonic Media Network’s mission is to improve the health and wellbeing of all Australians, by delivering trusted and evidence-based information to consumers, at point of care – inside GP waiting rooms, Pharmacies and Aboriginal Medical Services. Tonic Media Network assets reach over 16 million people monthly, via a network of 3,500 digital screens that span the breadth of Australia, including all capital cities and regional and remote towns. 

Natalia Escribano, Chief Commercial Officer at VIOOH, shared, “I’m delighted to be announcing our strategic partnership with Tonic Media,” 

“Tonic Media’s inventory nicely complements the inventory of our existing supply in Australia and I look forward to seeing the exciting programmatic DOOH campaigns to come from this new partnership,” Escribano added.

Utilising VIOOH’s SSP, and with access to Tonic Media’s health and wellbeing OOH inventory, this partnership allows more advertisers to create high-impact, data-driven and efficient DOOH campaigns across Australia.

Richard Silverton, Tonic Media Network CEO, commented, “We are thrilled to be VIOOH’s first non-JCDecaux partner in Australia. As early adopters of programmatic DOOH, we know this partnership delivers VIOOH and their DSP partners specific, highly contextual, and relevant health environments, complementing broader DOOH campaigns running across the platform.”

Meanwhile, Michael Tobin, Tonic Media Network’s Partnerships & Programmatic Manager added, “One of the key benefits of this partnership will be to leverage the global experience and knowledge of VIOOH’s programmatic DOOH capabilities and utilise those learnings for advertisers here in the Australian market.”