Tag: Programmatic Campaign
AirAsia leveraged a programmatic DOOH campaign to promote its 7 Million free seats promotion, by targeting high-traffic locations frequented by its key audience segments.
To launch the pDOOH campaign, Asiaray used proximity geofencing to activate Gojek's ‘GOTOMALLS’ campaign on DOOH screens along the TEL line.
The JCDecaux campaign for TVNZ is to promote the new series of BAFTA and EMMY award-winning TV drama ‘Killing Eve’.
The DOOH campaign for Schroders by Yahoo has been set up across digital screens in Orchard and the Central Business District (CBD).
Aussie OOH firm VMO's newly improved platform will combine facial analytics data with third-party consumer data and machine learning.
Thai programmatic consultancy Bidmath has opened an academy to specifically train advertisers on Google's programmatic campaign management platform, DV360.
The Pizza Hut branch in Indonesia aims to improve its programmatic campaigns to reach only the most relevant audiences.
