Paris, France – Global advertising agency and public relations company Publicis Groupe has announced the acquisition of Profitero, a global SaaS e-commerce intelligence platform. Through the acquisition, Publicis Groupe will combine Profitero’s industry leading product data and analytics with the Groupe’s retail media, data, and commerce solutions to offer unmatched capabilities for brands to maximise their online sales.
Profitero’s solutions provide actionable insights and product visibility to more than 4,000 brands and 70 million products on more than 700 retailer websites, in over 50 countries every day.
In addition, said acquisition will allow Profitero to access the necessary resources and capabilities to expand on its analytics core. As a result, it will become the first global commerce platform to truly empower brands by using predictive intelligence to deliver the best product experience, optimise content, increase results of organic search, compare prices with competitors, monitor product availability and track customer ratings and reviews, among other features.
“As the lines between offline and online shopping blur due to digitally-influenced sales, Profitero’s ecommerce and omnichannel analytics offering allows brands to anticipate, activate, and automate the next best action to fuel profitable growth for each item of their product catalogue,” Publicis Groupe said in a press statement.
Profitero will remain a product-focused company within Publicis, led by CEO Bryan Wiener and president Sarah Hofstetter. Wiener will report to Publicis Groupe Chairman and CEO Arthur Sadoun.
Sadoun said, “By adding Profitero to our existing assets, we are now uniquely positioned across the four key pillars our clients need to connect, to capture an unfair share of the exponential growth in online sales. With us, our clients will seamlessly understand people, how they shop better than anyone else, thanks to Epsilon; optimise their online product catalogue thanks to Profitero; maximise their online spend with retailers thanks to CitrusAd and the scale of Publicis Media.”
He added, “And they will be able to deliver unique, creative, customer experiences, through platforms backed by Publicis Sapient’s engineering expertise. I am delighted to welcome Sarah, Bryan, and their outstanding team of experts to the Publicis family.”
Meanwhile, Wiener commented, “This is the best of both worlds as we retain our entrepreneurial spirit as a product-led organisation while benefiting from the Publicis Groupe’s diverse capabilities and scale. This brings immediate value to our clients and employees with increased product and technology investment, infusion of new media and content activation capabilities and tapping into the Groupe’s global talent to fuel our continued growth.”