Platforms Featured Southeast Asia

MY-based food app Kuali’s new in-app game is reminiscent of snowfall — only cheesier

Kuala Lumpur, Malaysia – Malaysian food recipes website and app Kuali has launched a new in-app game “It’s Raining Cheese”, in partnership with Anchor Food Professionals.

The in-app game’s premise features falling cheese within the game, reminiscent of what players would imagine to be their first experience of snowfall. Players then must catch as many as they can within a minute, giving them the chance to win voucher prizes from Anchor Food Professionals, and cash vouchers from Kuali.

“We wanted to end the year with a light hearted game so we could ‘shower’ Kuali users with Anchor’s products when everyone’s shopping for holiday dinners and kick start the New Year with a grand prize featuring cash vouchers when the game’s period ends,” said Jack Tan, food service director at Fonterra Brands.

Furthermore, the app’s game development is in retrospect with Kuali Anchor partnership back in May 2020, as they helped in building a community of small and micro enterprises in the baking industry, collectively known to be as Kuali Bakers. Through the partnership, Kuali Bakers have launched new activities such as sending out monthly newsletters to enhance knowledge for entrepreneurial bakers and patissiers, bi-monthly baking contests and challenges, quarterly FB Live streams of cooking demos by Anchor Professional Chefs and a half yearly entrepreneur workshop called ‘Bake and Make’, presented by industry experts and notable influencers.

“The partnership with Kuali Bakers unlocked multiple potentials. It helps drive aspiring home bakers whilst supporting the SME industry through skill enhancement and recipes sharing,” Tan added.

The Kuali app is available for download on Google Play, the Apple App Store and Huawei AppGallery.

Marketing Featured Southeast Asia

MARVEL invites SEA fans for its first-ever virtual run

Singapore – Media franchise MARVEL is hosting a virtual run for its MARVEL fans across the Southeast Asia region, in collaboration with social fitness and marketplace company LIV3LY.

The run is centered for fans to be inspired by MARVEL’s heroes such as Black Panther, Black Widow, Captain America, Captain Marvel, and Hulk, and embody inner potential through collaborative racing and teamwork.

Those who are interested to participate can choose to run solo or go in groups of 2-3, as long as participants will abide by their local government protocols on joining in group activities.

The race is available at distances of 5KM, 15KM and 25KM, and are categorized by individual, parent-child tandem, or team of 2-3 races.

All registrants are entitled to an exclusive MARVEL Virtual Run drawstring bag and a themed finisher tee, while those who will be able to successfully finish the 15KM and 25KM categories will receive a MARVEL Virtual Run trophy. Participants can also take part in MARVEL Virtual Run challenges to win other prizes.

The race is open for participants in Singapore, Malaysia, Indonesia, Thailand, Vietnam, Myanmar, Cambodia, and Brunei.