Tag: Privacy-first

California, USA – Evident in its constant commitment to move the ad tech industry to a privacy-first approach, global adtech company Quantcast has recently appointed Min-Jae Lee as its new chief privacy officer. She will be responsible for driving Quantcast’s privacy-first approach and helping brands and publishers manage consumer consent.

Formerly from software company The Trade Desk, Lee served as lead privacy counsel and oversaw the company’s global privacy program. During her time at the company, she navigated and addressed the challenges of GDPR, CCPA and the industry’s major privacy developments. Prior to The Trade Desk, Lee has also spent time at technology and media companies including Spotify and Adobe.

In addition, as a participant in the Network Advertising Initiative (NAI) and the Interactive Advertising Bureau (IAB), Lee is also involved with evaluating proposed policies for the industry. 

Speaking about her appointment, she said, “Privacy is a socially-driven reflection of society, and we’re in a very interesting time in the evolution of digital advertising, where decisions around privacy are paramount. I chose to join Quantcast because it is leading the market in privacy-driven products through innovative technology, and is a leading force in helping the industry adapt to future changes. 

She added, “I look forward to applying my knowledge to help drive Quantcast’s privacy-first approach to a smooth transition for its customers in the era of advertising without third-party cookies.”

Meanwhile, Konrad Feldman, CEO at Quantcast, commented, “Consumer trust is at the core of our business, and adding a privacy veteran with Min-Jae’s level of expertise to our team reflects our focus and commitment. Min-Jae shares our values of championing the free and open internet with a privacy-first approach and her global perspective will help us continue to lead the market and help our clients to confidently meet the requirements of existing and emerging privacy standards around the world.”

Lee joins the new slew of Quantcast appointees namely Valerie Junger, chief people officer; Ingrid Burton, chief marketing officer; and Ileana Falticeni, general counsel. 

“We have seen extensive privacy reforms within Europe and North America and, more recently, in some parts of APAC. I fully expect this trend to continue in APAC and with our privacy-first approach and Min-Jae’s experience, Quantcast is well-positioned to help consumers, publishers and brands. I am delighted that Min-Jae Lee has joined the Quantcast team,” said Andrew Double, managing director for APAC at Quantcast.

Singapore – MARKETECH APAC, the APAC-wide news outlet dedicated to the marketing and advertising industry in the region, is launching a webinar that aims to prepare brands for the impending change in digital advertising: audience retargeting in a cookieless and privacy-first world. 

Cookies have long stood as the cornerstone for brands’ advertising efforts, and now that the industry is gearing up to foray into a privacy-first digital space, brands and companies remain in the dark on how they can achieve the best of both worlds – keeping consumers’ privacy intact while attaining campaign performance and driving conversions. 

Leading web browser Google Chrome has already announced its intentions to block third-party cookies by 2022, joining the pack, Firefox and Safari; and with this on the horizon, MARKETECH APAC aims to create a dialogue that would open the floor for brands and advertisers in Asia to discuss the best practices and approaches in maintaining creativity and innovation all the while adhering to safe measures in monitoring audiences’ browsing behavior and preferences. 

Titled ‘Creative & Media Innovation in Asia: Preparing your brand for a cookieless world’, MARKETECH APAC has roped in esteemed marketing leaders from various industries for a panel that would discuss the importance of first-party data and how brands in Asia are doing their share of adapting to the emerging privacy-first internet, and how tech agencies and brands can best navigate this new type of digital environment. 

The panel includes Eileen Borromeo, head of marketing of financial services company Payoneer for Southeast Asia and Pakistan, and Anny Huang, head of digital business of Singapore-based insurance company Income. Joining them is Travis Teo, executive director of Asia-wide ad tech Adzymic. 

Within the webinar, Teo will also be delivering a presentation that aims to dig deep on the landscape of programmatic advertising amid a new cookieless digital space. The presentation also aims to shed light on how programmatic creatives can fit into overall media strategy and process and will explore the topic of ‘Hacking programmatic display’, exploring how creative innovation and variation drive performance. 

Shaina Teope, regional editor of MARKETECH APAC, commented, “Just like ‘old habits’, we need to make way for new ones, especially if it has stopped serving peoples’ best interests, and this has been the case for digital advertising. For a long time, the use of cookies has only been benefitting best the brands and companies in hitting their campaign and sales objectives and it is time to draw the line. This webinar is positioned to help advertisers to take the necessary first step – and that is to recognize the problem and immerse in the conversation of how we can not only learn to adapt to a privacy-first digital advertising but the ways brands can be the very agents of the transformation into using first-party cookies.”

Meanwhile, Teo, who will be one of the speakers in the webinar, said, “Every change in the digital advertising landscape brings new opportunities and innovation to the space, despite the challenges and unknowns. While moving to a cookieless world remains an uncharted territory for most brands, it provides a great opportunity to reboot old practices and move to a more sustainable and responsible way of audience targeting, and re-focus on how creatives can help provide the necessary cut-through. I’m also keen to discuss with brands the practices and approaches they can adopt to best transit to a cookieless digital environment.” 

The webinar will be held on 2 June at 2 pm SGT. You can register for the event here.