Creative & Media Innovation in Asia Registration Cover Page

Creative & Media Innovation in Asia | Preparing your brand for a cookieless world

Cookies have long been the cornerstone of audience targeting in the digital advertising space. But time is running out for this privacy-invading technique as Google Chrome will finally phase out third-party cookies after this year, joining the likes of other major browser makers like Safari and Firefox. The future of the Internet seeks to uphold privacy protection without impacting the efficacy of paid advertising. These impending changes will shake up the entire industry and are already creating radical shifts to ad tracking methods.

On June 2, MARKETECH APAC’s Inside Innovation will discuss the new approaches in this space, especially for how innovations in programmatic creatives and media will continue to drive performance in the new environment. The webinar will also shed light on how brands in the Southeast Asia region are already preparing for a privacy-first internet.

Agenda

June 2, 2021

02:00 PM - 02:30 PM (GMT+8)
Demystifying dynamic creatives and media innovation in a cookieless world
  • Learning how programmatic creatives fit into overall media strategy and process
  • Hacking programmatic display – exploring how creative innovation and variation drive performance
  • What’s next for creative personalization in a cookie-less world
Travis Teo

Executive Director | Adzymic

June 2, 2021

02:30 PM - 03:00 PM (GMT+8)
Next Thing Now – gearing up for a privacy-first internet
  • How brands in SEA are preparing for a privacy-first internet and the importance of 1st party data
  • Audience targeting in walled gardens versus open web – what’s your take?
  • How tech agencies and brands should navigate the privacy-first approach in digital advertising?
Tanushri Rastogi

Brand & Media Lead | Burger King Indonesia

Anny Huang

Head of Digital Business | Income

Eileen Borromeo

Head of Marketing, Southeast Asia & Pakistan | Payoneer

Travis Teo

Executive Director | Adzymic

Speakers

Tanushri Rastogi, brand & media lead, Burger King Indonesia
Tanushri Rastogi
Brand & Media Lead | Burger King Indonesia
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Tanushri is head of Brand & Media at Burger King Indonesia, helping build a sustainable brand that can strike the right balance between short-term sales and long-term brand. Before this, she led digital marketing for Kraft Heinz brands in Indonesia at VMLY&R. She particularly enjoys developing head-turning creative campaigns with data-driven insights. She is passionate about sustainability across different disciplines and tries to bring that to her work in every possible way.

Anny Huang, Head of Digital Business, Income
Anny Huang
Head of Digital Business | Income
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Anny runs the digital business channel for Income, and she believes the only way to differentiate a brand is to provide a truly integrated O2O experience to customers. She is a strong advocate of technology and data because magic happens when these two dances together. She loves Sun Tzu’s Art of War because it helps individuals become better people and better strategists. When she’s not inculcating Chinese culture and heritage to her children, insisting on them learning dialects and calling their aunties and uncles by their traditional Chinese form of address, Anny’s probably busy building her smart home with the latest technology and gadgets.

Eileen Borromeo, Head of Marketing Southeast Asia & Pakistan, Payoneer
Eileen Borromeo
Head of Marketing, Southeast Asia & Pakistan | Payoneer
linkedin

Eileen is currently Head of Marketing for South East Asia and Pakistan for Payoneer, a global payments platform helping entrepreneurs and businesses all over the world to pay and get paid. Prior to joining the world of fintech, Eileen was an accomplished Strategist with over 15 years of experience in the communications industry both in the Philippines and South East Asia. She has worked across different industries and categories where she was able to share her own brand of creativity and problem-solving skills.

Travis Teo, Executive Director, Adzymic
Travis Teo
Executive Director | Adzymic
linkedin

A marketer-turned-entrepreneur, Travis Teo is co-founder and executive director of Adzymic, an adtech company that helps brands and agencies simplify their creative management processes and improve their display advertising performance. Before Adzymic, he worked at SAP where he led the digital media practices for the Asia Pacific region, including programmatic media, paid social, paid search, and global media innovation. In a career that has spanned more than 14 years across technology companies such as HP, as well as an agency stint with OgilvyOne as a senior consultant, he has a wealth of experience in digital marketing, CRM, data analytics, and media.

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Adzymic

Adzymic’s next-generation Dynamic Creative Management Platform transforms
display advertising into high performing content ads and performance marketing
engine.

With our proprietary Smart Tag and Macro technology, display ads can now be
dynamically personalized at scale, simplifying the creative management process
and dramatically improving display advertising performance.

Articles

MARKETECH APAC_Webinar_Cookies

MARKETECH APAC prepares brands into a cookieless world with upcoming webinar for privacy-first audience targeting

MARKETECH APAC | Mar 31, 2021

This 2 June, MARKETECH APAC will be conducting a webinar that sets the dialogue for the impending change in the digital advertising landscape: a privacy-first and cookieless tracking.

Contact Us

Contact Number

+63 917 319 57 62

Email

events@marketech-apac.com