Tag: Prime Video

Australia – As the home of all live ICC matches in Australia, Prime Video is bringing The ICC Men’s Champions Trophy to cricket fans nationwide, launching its ‘Go Full Cricket’ campaign featuring Australian men’s cricket captain and Prime Video ambassador Pat Cummins. The campaign was conceptualised by the team at Leo Australia.

In creative collaboration with Pat, the campaign is told in a series of six adverts and through a playful, paparazzi-style lens, fans are given an inside peek into Pat’s cricket obsessed life off the field. 

From practising his sweep shot with a rolled-up newspaper to rehearsing his sledges in the mirror after a shower, the humorous and honest insights are peppered with cricket nuances throughout, celebrating the game’s spirit and tradition.

The campaign is launched ahead of the ICC Men’s Champions Trophy tourney, which will see the world’s top ODI teams descend on Pakistan and the UAE from 19 February – 9 March. Making its long-awaited return to the international cricket calendar, the 15-match tournament will be staged for the first time in eight years.

Speaking on his involvement in the campaign, Pat said, “I had a lot of fun working with the Prime Video team to create these ads to support the return of the ICC Men’s Champions Trophy tournament in February, and I hope they show the passion Australian cricket fans have for the game.”

He added, “This year’s tournament will no doubt be full of drama, and with every match live at 8pm AEDT, it’s easy to watch along, live and exclusive on Prime Video in Australia”.

Meanwhile, James Beswick and Rowan Foxcroft, associate creative directors at Leo Australia, commented, “Our latest campaign shows a side of captain Pat Cummins we’ve never seen before, giving fans a little glimpse into the inner workings of his mind, whilst drumming up excitement for the first of many great ICC Cricket tournaments Prime Video have in store for 2025. If anyone’s seen where the Brett Lee portrait went, do let us know.”

India – Prime Video has teamed up with PivotRoots, a digital agency under Havas Media Network India, to launch an immersive campaign for the latest season of ‘The Rings of Power,’ inviting audiences to experience the magic of Middle-Earth.

For this campaign, PivotRoots has collaborated with MakeMyTrip and Truecaller to craft immersive experiences that seamlessly blend real-world and digital elements through innovations and media integrations.

PivotRoots and Truecaller have launched an innovative post-call experience that presents users with an interactive banner featuring the three main characters of the show after each call. Clicking on these banners activates a transparent, animated cinemagraph of the selected character, filling the screen with immersive Middle-Earth visuals and soundscapes. 

The experience concludes with a smooth in-app trailer cutdown, allowing users to click through to Prime Video’s page to sign up and explore the new season.

Vanita Uppal Rathore, senior director of global ad sales at Truecaller, said, “At Truecaller Ads, we’re driven by a commitment to push boundaries and create innovative ad formats. PivotRoots has consistently inspired us to deliver impactful solutions, and we’re thrilled to have partnered with them once again for this global trailer launch. The result speaks for itself—a visually captivating solution that meets global standards and seamlessly aligns with Prime Video’s creative strategy.”

Meanwhile, PivotRoots’ collaboration with MakeMyTrip aims to transport audiences into the world of ‘The Rings of Power’ by offering travel experiences inspired by the series. When users open the MakeMyTrip app, they are greeted with a banner promoting The Rings of Power Holiday Packages, directing them to a branded hub featuring mystical visuals and five exclusive travel packages. Each package is inspired by the series’ iconic characters and breathtaking settings, giving fans a unique opportunity to experience the magic of Middle-Earth firsthand.

Raj Rishi Singh, chief marketing officer and chief business officer for corporate at MakeMyTrip, said, “We are delighted to bring the magical world of Middle-Earth to life through our cutting-edge ad-tech capabilities. At MakeMyTrip, we pride ourselves on leading the way in travel innovation and curating unique experiences. This initiative seamlessly blends the reel with the real, turning cinematic stories into unforgettable adventures. By offering fans immersive travel inspired by The Rings of Power, we continue to push the boundaries of what’s possible.”

Commenting on the campaign, Jinit Shah, AVP for media & partnerships at PivotRoots—a Havas Company, shared, “Our collaboration with MakeMyTrip and Truecaller for the launch of The Rings of Power allowed us to blend the magic of storytelling with innovative digital engagement, offering fans a seamless journey from screen to reality. We’re thrilled to have played a role in bringing Middle-Earth closer to the audience.”